TAS 669 How To STAY FOCUSED and Be Productive with Limited TIME

Do you ever struggle with staying on task and achieving your personal and professional goals? Have you tried to find solutions only to end up frustrated and at the end of your rope? If so, you aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Joel Bower. In his conversation with Scott, Joel talks about the practices that have helped him be more productive, challenges he has faced along the way, how to avoid burnout, and much more. Have pen and paper ready; you don’t want to miss a minute of this helpful episode!

Do you know your “Why?”

What is the number one reason you are building your ecommerce business? Do you want to spend more time with your family? Are you trying to get out of that dead-end job you hate? Whatever the reason is, you’ve got to have it front and center in your mind, and it’s got to be something that will sustain you when things get tough – because they will! To hear more about identifying your “Why” and making sure you stay laser-focused on it, make sure to listen to this episode of The Amazing Seller with Scott and Joel!

Start racking up the wins.

Let’s face it; no one likes incremental change – especially when they’ve decided that where they are is no longer a good place to be. When the house is burning, it doesn’t feel like progress to go from the kitchen to the living room; it only feels like progress when you are out of the burning building! The truth is, if you want to make big changes in your life, you’ve got to be willing to make small changes that add up. You can’t go from no business to a thriving business overnight; it takes work and a ton of small steps. What small wins are you celebrating this week? Chime in and let the TAS crew know by visiting the link in the resources section at the end of this post!

How to avoid burnout.

Building something from scratch is no small feat – from business to buildings, slow and steady wins the race. Part of the process of building something from nothing is learning along the way, pausing to get advice, and taking time to evaluate your direction. If business leaders just ploughed through and built whatever they wanted to build without pausing for rest and reflection, the result would be something that collapses before too long. Don’t let that happen to you and your business! You can avoid burnout by taking the time to zero in on your “Why,” reflecting on your progress, and surrounding yourself with people who are rooting for you. Are you part of the TAS community on Facebook? Have you booked your ticket to Brand Accelerator Live? What are you waiting for? Discover more helpful insights from Scott and Joel as they discuss burnout and much more on this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] Why you need to attend Brand Accelerator Live.
  • [4:00] If you struggle with productivity, you aren’t alone!
  • [6:00] Do you know your “Why?”
  • [14:00] Scott explains how he decided to start his own business.
  • [16:20] Start racking up the “Wins.”
  • [20:45] How to start moving in the right direction.
  • [24:30] Scott recaps the productivity tips covered so far.
  • [31:00] How to avoid burnout.
  • [40:00] Closing thoughts from Scott and Joel.
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TRANSCRIPT TAS 669

TAS 669: How To STAY FOCUSED and Be Productive with Limited TIME

[INTRODUCTION]

[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 669. And today we are going to be talking all about…

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…how to stay focused and be more productive with limited time. That’s all we have is 24 hours guys.

That’s it. We’ve got to make the best of it and I’ve invited on good friend, part of our TAS team as well Joel Bauer who’s also going to be at Brand Accelerator Live which we’ll talk a little bit about that because he knows how to deal with this staying focused and being productive and all of that fun stuff.  Joel what’s up man, how are you doing?

[00:00:40] Joel: I’m doing well man.

[00:00:42] Scott: You ready to rock and roll? Are you focused?

[00:00:45] Joel: Oh I am so focused. I can’t even believe how focused I am right now.

[00:00:49] Scott: It’s incredible how focused you are and that’s why I wanted…

[00:00:53] Joel: You see through my eyes, don’t you?

[00:00:55] Scott: I can see it in your eyes for sure. But I wanted to get you back on because it’s a huge sticking point for a lot of people including myself and I know that you are not sitting here saying, “That never happens to me.” You just found a way to deal with it or find a way to get through it and I know there are some things that we want to talk about that can help people.

So if you guys are listening and you are struggling to stayed focused or wondering, “Man, there is so much to do, I’m overwhelmed. Where should I start? What should I work on first? Maybe I only have a little bit of time. When do I carve out the time? What’s the best solution?”

There’s not really, to me Joel, there is not really one set way. You have to figure out your way but we are going to give some resources, some tools and some things that you guys can think about and consider in your day as you are building your business. Now before I do jump into that though, I do have to remind people that Joel is going to be emceeing at Brand Accelerator Live.

And that’s pretty exciting in itself because I think that you have a really good way of structuring things that’s why you are here and being able to really get people to walk away with things that they can take action on immediately. Like not just, “Öh let’s talk randomly about this stuff.”

It’s like getting it organized so this way here you can go out there and actually do it. So guys if you are not attending Brand Accelerator Live or if you haven’t purchased your ticket yet. If there’s any available, you should go purchase right now. Head over to brandacceleratorlive.com, you get all the details there depending on when you are listening to this. Right now we are about 30% to 35% sold out so definitely go grab your ticket. It’s going to be awesome and Joel’s going to be there rocking the mic.

[00:02:35] Joel: Absolutely.

[00:02:38] Scott: So are you ready to rock this mic?

[00:02:39] Joel: I am, its already started, well one of the mics.

[00:02:42] Scott: We did have a little bit of an issue with your mic, I’ll be honest. So productivity, staying focused, great mic hooking up maybe not so good?

[00:02:51] Joel: I mean there was trouble. I think I had to plug in the end, the receiver thing. It was impossible.

[00:02:58] Scott: I know, your voice was very deep in that one. It was like taking it and making it in a lower key which was very, very odd.

[00:03:04] Joel: Yeah, it’s not like I did that on purpose or anything.

[00:03:11] Scott: Alright, let’s get to it. The reason why I wanted to get you on is actually someone in TAS Breakthrough You, which is our private community and inside of that community the question came in and it was from Brad actually. And he wanted to know how do you guys stay focused and manage everything you need to get done. Essentially how do you manage productivity? And he said that he’s struggling because he’s still working a full-time job and he’s trying to build his business but he has family, he has other commitments and he’s like, “How do you guys deal with this?”

And I’ll tell you what, it struck accord because other people started chiming in and being like, “I have the same issue or this is what I did.” So I really wanted you to speak to Brad but speak to everyone that is listening that may be struggling with this. So where would you start with this?

[00:04:00] Joel: The first thing I always start with something like this, is we have a tendency when this happens to us we think we are alone. and just like we saw in the community immediately people started piping in and it’s like now I’m having the same problem. I’ll tell you right now I know you and I Scott we are having the same problem too. It’s different levels of it. It’s what we get done and so when you saying staying focused get everything done that I need to get done, that’s a loaded question.

Every week do we get everything we need to get done? We do.

And so when you are building a business there are just so many pieces and it creeps up like that especially when you have a life, especially when you have a job that pays the bills, that keeps your family fed. That is not a minor obligation. That is something pretty serious. So how do we do… How do we lead the life that we want while we have to care for the life that we are in? Just know you are not alone, we are tackling this and we are getting better at it every day and so are the community as a whole.

And so the great question and we are going to start talking about some ways to get out of it.

[00:04:58] Scott: Okay so let’s just say I am working full time and I can give people my way that I’ve done it in the past even when I was working a full-time job when I was building a photography business. But someone they are building the business, they are excited about building the business, they are excited about what the business will give to them and I think that’s what we really want so speak to as well. Because if you are not excited about what you are doing, it’s going to be hard to get motivated to get up early or stay up late or any of that stuff.

When you are first starting here and you are like, “Okay this whole thing makes sense. I’m going to start building this business, this business model,” and I’m working, maybe I’m working let’s just say nine to five and I have kids and they play soccer in the evening or whatever. So what would be that advice that you would give to someone that’s in that situation?

[00:05:52] Joel: I think at the core it comes down to something that you always teach and it’s something that really got you to where you are and it’s ‘Knowing Your Why’. There is all kinds of tactics, there’s all kind of techniques people are doing to add productivity but the difference between someone who does them and someone who doesn’t comes down to how bad they want it. Will you shift your sleep schedule? Will you wake up early? Will you squeeze in and get the work done? Even if it’s all you have is 15 minutes today, will you still do it instead of saying “There is not enough time,” and just give up.

And so it starts with do you have a passion and why. Not just like, “Oh I’d like to quit my job and my family will be better.” Its, “I want this. I am done with this job. I am done serving somebody else’s dream when I have mine and I want to carry that out and I want more for my family and I am tired of begging another grown person for a vacation time so I can go spend time with my family and be there when they can be there.” And so it’s really tough and I know for Scott that was a must for you, “I am not going to miss my kid’s baseball games. I’m not going to miss their scores, I’m not going to miss their school events. How do I do that?”

That wasn’t just, “Oh it would be nice if I ended up at my kids’ events.” So think about that a little bit. It’s not like I’m trying to go, “Oh you don’t have it, you are totally screwed.” But start building some pieces that excite you now and maybe it’s just being pretty.

[00:07:10] Scott: Maybe that exercise also then is to really start brainstorming and going through those feelings of what you are doing it for. I see people, so called gurus out there publishing their income reports or their numbers or they are flashing out their revenue numbers and all of that stuff. Se all get hang up on the numbers. But really at the end of the day, you need to think to yourself what are you doing this for? Why are you wanting to put in this extra work now to get you to that place where you are going to be like, “Oh cool.” And just a little side not, you are not going to get there and go, “Oh I made it, cool, now I can rest.”

As you grow more opportunities are going to start to come your way and you are going to start seeing opportunities that you didn’t see before because now you are educated in certain areas. And then it can become even more challenging. I’m facing that right now as we speak. It’s like offers come my way all the time and opportunities and how do you not jump on that? But at the end of the day you have to ask yourself, why did you start? Why did you decide to start this business? What are you trying to achieve? So get very, very clear on why it is.

And I know you’ve probably heard that before, know your why and everything will be easy. No, we are saying just get clear on it because when you are asked to wake up a little bit earlier, stay up a little bit later and you go to work a little bit more tired, you know why you are doing it. And it’s going to be, “Yeah I probably should do that because I want that result. I want that thing. It’s not the money, it’s the thing.” The money will provide you the thing which is in a lot of cases and probably everybody listening, is the freedom. The flexibility, the stability, all of that stuff.

[00:08:53] Joel: You spoke of something that is so common here because there seems to be a myth in our culture right now that is like, well remember the secret. And if they just think it hard enough it will certainly be there and this is the ‘big why’ instead of some magic trick. I want to break it down to like really what happens when you set up the why, like when you really believe it and you feel it.

There is thousands of decisions if not millions of decisions we make in the course of the year or thousands easily in the course of a week and if those decisions are, “Okay my alarm went off, I told myself I was going to get up an hour earlier and do this,” and you get up and go, “I don’t feel like.” And hit the snooze button versus the why kicks in and you go, “Man do I want my family stuck here? Do I want to only have this as my life and this is what I’ve accepted last 20/30 years?” And you go, “Oh, crap no.” Then you get up and do that hour.

And so big why is not a magic trick. There’s something that says boom, “Here’s this choice you are about to make which way do you want to go?” And if it’s strong enough it will keep showing up even when you don’t feel like it, even when you get home and you are burned out and you go, man if my boss was just riding me all day and I get home and last thing I want to do is look at a computer, I just want to be done. Maybe there’s some Game of Thrones on, you can go catch that. Just know it’s not a magic bullet or anything but it helps to make all the decisions and each of all those little decisions will change your ‘why’.

[00:10:22] Scott: Yeah and that’s… I’ve said in the past when you take action you are getting a result. If you don’t the take action you can’t get the result. So if you want that thing, we are going to call it ‘the thing’, your why, the result that you are trying to achieve, whatever that is, then you have to ask yourself, “Why am I not taking action to achieve that?” It must be because your why isn’t clear enough or you haven’t established it. To me you almost have to trick yourself in a sense sometimes and say, “Wait a minute here, what if everything goes away? How do I rebuild or how do I make sure that doesn’t happen?”

So you almost have to force a little bit sometimes to get yourself to wake up and be like, “Holy crap, I’m coasting here. I can’t coast because that’s not an option.” I think some people say that they want it but they are okay still in their job and they’re a little comfortable. I would say part one, and you can elaborate on this if you want and we can move on but part one is really establishing the why. Like this secret back in the day or putting stuff on a dream board or anything and that’s going to make it happen. I put it up there on the dream board and I’m just going to sit back and close my eyes and the world’s going to bring it to me.

I’m not ‘wo wo like that’, I’m not into that but I am into putting that out there, putting it out there what you want and then you are going to work towards achieving that. Or giving yourself possible options or ways that that can happen and come to you by the actions that you take. It’s just inspiring you and motivating you to take the action. And then that stuff will probably start to show up because you are working towards getting that lifestyle. Am I wrong in thinking that?

[00:12:04] Joel: No that really is it. Those little decisions we underestimate the value of them. We understand the value of a moment, of a compounded moment, of many moments so all the decisions. How many times Scott did you, throughout this process, I know you can’t get to an exact number but you had a bad day. You woke up that morning you are like, “Why am I doing this? This is harder than what I was doing before.” And something in you said, “No, we know this is going to get us to something different, something better than what we have.” And you did it anyway.

How many times do those moments happen? All the time. And I think for anybody who is growing, anybody who is stretching for that next level, yeah there is massive discomfort in it and so the why is just going to help us to go, “There is a reason. Center yourself, it’s going to be alright.” We just have to look at that thing and take any action towards that thing, any step, just take action. And when you take action, yeah you might take the wrong one but the moving in the direction starts to solidify, “Wait, okay now I know how to do this thing. I know how to do this thing. I know how to do this thing. Oh man I can do all this together. A year ago I couldn’t. Now I can run a thriving e-commerce business. A year ago I was hopeless.”

[00:13:27] Scott: Yeah and a lot of people skip this part. They just go to, “I want to be more productive.”

[00:13:34] Joel: “I want more money, just give me more money.”

[00:13:36] Scott: “I want money and I want to basically just know what I should be working on.” So I think first off it comes down to like you said, ‘the why’. And a lot of people just want to skip past this like, “Oh yeah, yeah, I know why.” But just get clear on that. Take an hour, sit down with a notepad, sit in a chair, don’t be on your computer, don’t be on the phone, anything that can distract you. Just really get true with what you actually want and why. Think to yourself- here is one thing that I thought to myself and I’m so glad that I did.

I’m going back probably 17/18 years ago and to me it was like if I continue on this path and work my 60 plus hours a week, I am going to miss my child’s life, period. I am going to miss when they hit their first baseball, when my daughter plays her first note on the piano at a recital. I’m going to miss that stuff because I’m not going to be able to be at every activity, just not going to be. And what that would feel… I would be living in regret in the future. So a part of those things are what I did to drive myself to be like… The one thing I’m missing out on is sleep.

And I remember, Joel I remember I didn’t want a computer. We are going back way back in the day. This is in the photography days before they even had digital photography, it was still film and everything so weren’t doing a lot of editing on the computer yet but we needed price list and use Word but I remember I got that computer and I started to get into it. I started to see the opportunities then I was like… I remember I stayed up one night the sun started coming up. I had to go to work the next day but I was burning the candle on both ends in a sense but I was so excited about the opportunity that I could potentially… There was potential there for me.

I was willing to sacrifice that sleep and yeah it wasn’t great. It wasn’t fun, my eyes were burning halfway through the day but I did it because I wanted what was on the other end and I’m so glad that I pushed through that.

[00:15:40] Joel: There’s a great quote, I’m trying to remember who actually said it but I’ll just give it. “There is no personal growth if you want to do the thing.” Unless you want to do things you don’t want to but if it’s outside your current reach that you go, “Wow that’d be really uncomfortable.” To some people that’s like, “I couldn’t imagine waking up an hour early. That would be a nightmare.” But that is exactly where your growth could be. If it’s one of those things, it is not anything it’s just things that make a difference and actually want. That leads right into the next one.

We use this as a guiding compass. We are a point ourselves as to why we have the why and so the next step is more of a tactical question that people go, “Okay, get to it. What do I do.” The more tactical is let’s just get a win, let’s just get any win and how I do this is I set up, instead of these impossible goals where it’s like, “These guys do this, this and this and I have to do that or I’m not going to be successful.” If last week you did nothing for your business this week doing anything for your business is a win.

That’s a massive improvement. So what I want you to do is at the beginning of the week, whatever your amount of things you could get done, if you couldn’t get two things done, two big projects done last week, at least get two this week, maybe three.

And so what you are doing is you are taking whatever time you have, your commitment is only to figure out how to get that done. And that really takes a lot of the stress because yeah there is a ton of things and you are like, “Man I haven’t even been selling on Amazon and Scott’s telling me to build a list. Scott please stop I can’t build list right now. I want to but I need to sell something, I don’t even know how to do that.” So just calm down. That’s not for everybody, that’s for everybody who has realized that’s the next level or maybe it is your path or like I know I can start that way faster than I can do the Amazon way.

And so just find the path that works for you. It is based on your goals, based on where you are focused. Take one thing or two things whatever your level is right now. That’s all you have to commit to and if that’s the 15 minutes that you just close your bedroom door and get in your laptop and just work a little bit before you come out and see the family when you get home.

[00:17:48] Joel: Or in the morning just wake up 30 minutes early and do that. It doesn’t have to be like a nightmare scenario where you are just exhausted and burned all the time but if you know why you are doing you get excited about those 15 minutes, you get out of yourself, you carry that out, “Look I won again. I got that thing done.” In that I just want to give a warning because there’s a lot of times where people go, “Joel I’ve done that and then I had to go and I didn’t do it and I just felt like a failure.”

I just want to give you guys what happens because we are testing something new. We are trying to see, “How do we add this thing we didn’t do in our lives before into our lives on a regular basis?” Guess what? When you start something new, you generally suck at it and that’s… I know it’s really motivational and exciting for everybody like, “Joel, just told me I suck.” When I started anything new, I sucked too and I just accepted. I know that I would suck so this was productivity and motivation to do something.

That has been one of my hardest things to learn. That is the tough because I am a little bit shiny object. I want what’s fun. Like I want to go and have a good time. So I had to learn Spreadsheets and website development. I was like, “Yeah this is the party.” So I would mess up one week and I remember I would beat myself up and guess how excited I was to do next week? Not so excited. And so what I want you guys to do is reward for two things, anything progress is progress. You have to win. You have to go, “Man I crushed it.” And if no one else is going to commend you and tell you good job, you tell yourself. Do it.

The second one is if you stumble, the reward is when you catch yourself and then do something about it. You go, “Oh man, you know what I did? I didn’t get what I wanted last week, it’s happening this week.” And reward even noticing that something happened because what you are doing is telling your mind, your body, whatever, you are telling it, “No this doesn’t happen to me. When I miss something, I make it happen next.” You know how many people go, “Well I guess I’m not going to be one of the people that do that.” And they give up.

[00:19:49] Joel:  You goal is out there. Your big why is still waiting for you. It wants you to be there. So I just take that, pick it, make it something reasonable for this week, a goal that you know you can do because I want to set you up to win and what happens when you start to win on a regular basis rather than feeling you are losing, you’re behind, you get motivated to do more. You get really excited about the process.

[00:20:10] Scott: Yeah I love that. Quick wins are big and those quick wins can be like, “I’m going to write a blogpost this week and that’s all that you focus on. And guess what, you are going to feel really good when you hit publish and it’s live and you’re like, “I did it.” Even though there’s not any traffic yet it’s there, it’s built or maybe you are going to do product research this week and you finally narrow your list of ten down to two. That’s a win. And so I think that you have to understand like those little wins mean a lot because they build upon each other.

The one thing I would like to add here, and it was probably in your notes, but its where do you get started if you feel like have 100 different things that you need to do and what should you do? So I’m just going to throw in there, if you guys are new listen to the podcast, number one welcome and I’m glad you are here. If you are a long-time listener and you are like, “I’ve been following but I’m just still all over the place,” you need to have a plan and you need to understand what steps it takes to get through that plan.

If you are building a list there’s certain steps. If you are researching product there’s certain steps, if it’s doing the market validation there’s certain steps and it just so happens that we’ve created a resource for that. So I’m going to give you guys a little shameless plug here and you guys can grab that by heading over to ecombizbook.com.  Again that’s ecombizbook.com. And what this literally does is it takes basically the past 18 months of us building a brand from scratch and going through that whole process. The reason why I’m saying that is because if you are feeling all over the place you need to go in order.

You need to be able to say, “I’m going to build this thing out with content. I need to know if my marketing even lends itself to that.” If it does then you can start building out that content plan then you can start taking action on it and then you say, “Oh my hour in the morning is going to be on this.” And that’s it. And to me it’s like brain dump.

[00:22:11] Scott: Take everything that’s swirling around in your head and just dump it down on paper and then look at it and start to organize it. That’s just a little added extra there for you guys that are feeling overwhelmed and there’s a whole bunch of things swirling around in your head. Because I don’t know about your Joel. You’ve mentioned this to me for the storytelling that we tell ourselves but also if we calling back to certain things because we don’t want to forget it or, “Oh that’s important,” we are using up all of this space and all of this mental bandwidth that we are afraid we are going to lose or we are afraid we are not moving in order.

I think if you can get it all done on paper you almost can give yourself a sigh of relief like, “Oh wow, I just unloaded all that stuff and now I can actually focus.” I just wanted to throw that out there.

[00:22:54] Joel: Yeah that’s great. Once it’s on paper the other thing I like to do is… I’m just big on figuring how to win because everybody thinks that they are punished into winning like, “This blooming thing is going to crush me.” Then when it doesn’t come because your job is generally cushy and you are still paying the bills and everything is fine and it goes, “Oh I don’t believe you anymore.” And so I think it has to switch and it’s like, “Man, I’m excited, there is something out there. I must be here for a different reason than to like…” I don’t know what your position is. If you are in a job that you hate, I’ve been there and it sucks like the boss is crushing on you and you need to get out of there and you are like, “Oh but it still pays the bills.” There’s the comfort piece to it.

There is something so big about going… Anything I do to win my system will start wanting to do that and that’s even like failing and picking myself back up. Anything I want to have in my life I know I have to reward it in some way. I have to tell myself because the rest of the world isn’t looking. How many times have you tried to crushed it and you are so proud you’ve got that big grin on your face, you walk in and your family goes, “Did you take the trash out?”

[00:24:01] Scott: You are like, “Damn it! I was just celebrating that win.”

[00:24:03] Joel: So you are in the middle of going, “Oh it’s so great to oh man, I’m taking the trash out.” And your sister goes, “I guess we hate this.” It happens really suddenly. Our unconscious mind, the thing in the background actually is running the show, it doesn’t care. It goes, does it feel good or does it feel bad? If it feels bad I run away, if it feels good I run towards. That’s it so I really like that.

[00:24:28] Scott: That is interesting. Guys I’m going to recap what we’ve already covered so far because I think it’s important for you guys organize what we are talking about. What I’m gathering and correct me if I’m wrong Joel, your why. Why you are doing this, what are you trying to achieve and why and get really, really clear and emotionally clear with it. Feel that. If you do not accomplish this thing that you are striving for, what’s your life going to be like? And for most people it’s like, “Well it’s going to be the same. I hate my job or I don’t like the situation that I’m in.”

I just heard an interview that Tony was on, Tony Robins and he said, “There’s over 80% of people that hate, they just hate their job.” Not like I don’t like it, I hate it. 80% of people hate their job. So if that’s you, we sympathize with you because we have totally felt that. Been there done that but that’s also driven us to push through and really show up when maybe some days we don’t really feel like showing up because we want the thing at the other end.

And if you are fortunate enough, which I think we all can be, if you are starting or if you are in a pivot in your business, figure out what would also excite you in a business to sell to a certain market or serve a certain market at a level of maybe you are teaching people how to catch more bass and that’s going to help them win a bass fishing tournament and they are going to be able to celebrate with their family and it’s going to be a lot of fun because maybe a father and a son spend time together.

Whatever it is try to find that angle too because I think that will also help motivate you to show up because you are not just doing it for yourself. You are doing it for that market and that audience. The why. So starting there. What would you say is number two?

[00:26:25] Joel: Number two is weekly goals and make them winnable. Don’t make them impossible. If your goal is, “I must sell a product today,” that may not happen if you haven’t ordered samples, you haven’t brought product in, you have no listings up. So it’s not going to happen. If you make it more of, “I need to pick the products this week,” then next week’s goal can be, “I’m going to order samples.” If you are just starting out those are great steps to start with.

On the other side, if it’s I want to go for the list building, I know I actually have a passion for an audience, I don’t want to just do by the numbers and see what sells on Amazon but I have a real passion for an audience, I’m part of that audience or somebody I love is or I just love the industry itself, then you can start going to the other track and go, “Okay, who is my audience?

How do I find them?” Go through processes and programs and make that your first goal. Maybe it’s getting the book, starting to learn about how to actually carry out that process. Just make the thing.

My goal here is first master whatever level that is, so if it’s one thing and you are barely getting that one thing done, keep doing the one for a few weeks. Just keep doing the one thing. As soon as you’ve got it mastered, “Oh man by Wednesday I was done,” then move to two things. And if you keep doing this and you keep getting excited, probably soon you’ll be crashing out and you get good at the things you are doing and you start doing it faster. And so more will happen each week and that just blows up and suddenly you are like, “Oh man, this is real. I’m making money here, this is cool.”

[00:27:56] Scott: And we are real right now. We’ve got live dogs barking here in the studio here today.

[00:28:06] Joel: We’ll just call that the take action call.

[00:28:08] Scott: That right there was my puppy who is a year old now Mazy who is saying, “Listen to what Joel is saying.” She was very excited.

[00:28:17] Joel: Mazy is a great listener.

[00:28:22] Scott: Okay, very, very important like you said, the wins are huge and we put a lot of pressure on ourselves which is okay but we also have to be realistic and we also have to build momentum by little wins, little win lead to big wins and then continue. And then we also learn through this process and momentum builds momentum. We get into that rhythm, we start to train that muscle like you said and that is the take action muscle. Really it’s like, “Take Action, result. Take Action, result.”

And it doesn’t mean the result has to be exactly the way it was planned but it’s going allow you to ask you questions and then say, “Wait a minute, why didn’t that happen or why am I only getting five email opt ins? Why aren’t I getting ten?” And then you can start to reverse engineer why certain things are happening. I think one thing though, and that would be something I would say definitely do immediately is take everything that’s swirling around in your head that you think you have to do and just dump it on paper.

Put that in your book and then that way there you can start to move things around and see exactly where you want. But you also have to have that timeline like, “Here is where I am now, here is where I want to be in 90 days. Here is where I want to be in 180 days.” And just start mapping that out and then we can start to build those little sprints along the way and then you can start to organize what you should be doing. Because I think some people they are like, “I’m going to work out an hour before I go to work.” And then they sit down they are like, “Alright, now what am I going to work on? What should I work on? There’s 100 things. There’s this, there’s that.”

So you really need to have that plan set in place of what you are going to be working on when you sit down at that time. So when you sit down you are like, “I’m sitting down and today I am going to be building my website or today I’m going to be researching products, today I’m going to be looking for influencers.” You need to be clear because if you not you are just going to be like, “I’m working but I’m sitting here doing nothing.” So it’s really important that you guys set yourself up for success during that hour session.

[00:30:21] Scott: If someone, I’m reading some comments here inside of our private group in Breakthrough You and one of the things I’m hearing is burnout from their job that bleeds over into everything else. And they are just feeling it’s poor productivity management. They have a family of all that stuff but they are feeling burnout because when they are ready to work it’s after work and they are feeling like, “My job sucks or I had this issue I was dealing with.” How do we battle that? How do we fix that problem if you are having that?

[00:30:54] Joel: Now it’s more fundamental because there is a lot of different places people can be with it but it is so crucial and really burnout is like during the day you never got… Your system never got to calm down. It’s got in the stress state and it stayed in the stress state. You’ve freaked out, everything like, “Oh my God its coming at you.” So what we have to do is break that into chunks, even just giving yourself like, “Okay, this is intense I’m just going to take five minutes I’m going to look around the office. I’m going to walk to the water cooler or I’m just going to peek outside walk right back in.”

It doesn’t have to be crazy but when you start to go in so intensely if you can give it a minute and just remind yourself that’s not where you want to live, that can help a lot for everyday. Just give you space because your system instead of slowly grinding upwards at least these little depths of relaxment might come back to that state but it’s at least going to teach you that it’s okay. And what that does is it’s tremendous if you can do it. It’s one of the hardest things I’ll tell you. It’s been really difficult because when I’m in a high stress state, you know what I want to do. I want to close things up. I’m going to take a walk, I’m going to get this done.

So taking that anyway and doing it has been huge in my life. I’ll still do three hours of doing things at home and I’ll go, “Oh man, what am I doing?” Take a breath. Even if it’s to sit there, close my eyes for half a second and then just one breathe. Cool, now what do I want to do? And that helps a lot and in that I guess I just accidentally do the thing I actually do. So I take that breathe and say, “What do I want to do?” That sets my intentions one more time. So what I want to do then I have to answer that and sometimes I’ll give myself like, “Okay I actually have been doing this the wrong way that’s why I’m so stressed out. I’m just going to do this thing instead and that will get us there.”

That’s the first thing I do for now.

[00:32:45] Scott: The one thing I would say is also, if you are feeling like after you get done with the job for the day you are tired, stressed then I would definitely suggest doing your own work first thing in the morning. I would try to get up an hour or even two… I remember, gosh I’m forgetting now the exact a year but do you remember John Reese and Traffic Secrets?

[00:33:16] Joel: Yeah.

[00:33:17] Scott: He had his course and at that time I was just starting to get in the online space. I bought his program and I’m like, “I’m going to go through this program like I’m in a class but I’m not going to be able to do it during work time that I’m working on the business, our photography business.” And I was starting to try to learn the online space so I didn’t disrupt the business that we were running. That was my job. I just said, “I’m going to get up two hours early. It’s going to be quiet. I’m going to get up, get ready, get hydrated and sit down and then just go at it for a couple of hours.”

So I would take an hour and learn an hour of implementation and I did that through the entire thing. And I still use a lot of that strategy as far as traffic because a lot of it was content, same that we are talking now. We are talking like 15 years ago but my biggest thing is figuring out when you are going to get the most done and be clearest and feel fresh, a lot of times it’s the first thing in the morning. I would say if you can do that, do it. If you can’t, then like Joel said, you might have to do the whole after work thing to be with the kids, do dinner, help, all that stuff and then maybe your time is nine o’clock to eleven o’clock and then you go to bed.

Anyway if you can go in that fresh you are probably better off because then if you are at work and you are miserable you are already miserable. Anything you want to add to that?

[00:34:48] Joel: Just the one thing, there is a big transition especially, I know this from personal experience but when you come back from that job you hate and that boss that’s just grinding on you… It seems like their job sometimes is to make you feel as horrible and feel as small as they possibly can. Somehow that rewards them or something. It doesn’t make the work happen faster a lot of times so if you are in one of those places that are stressful places, and it could be the bad boss or could just be the nature of the job. Either one of those things and you are just literary… Like your energy is sapped, there is also a moment of you may want to create a real break between those two events.

One of the things I also recommend is like if you are coming from a stress environment like that, when you go home and you go up in your driveway, take a second while you are sitting in there. Don’t go to the house right there with like, “I’m going to bring all my stress and I’m going to… I can’t wait to tell my wife of the horrible things the boss did or how awful the job is today.” That is the wrong thing to bring home.

Leave that at work. You are going somewhere else. Let’s do that when we are in that driveway. We pull up, take like five minutes and just tell yourself, “Okay, who am I now? I’m not that job, I’m not what happened today, who am I going to be for my family? Who am I going to be for my business and myself? When I walk in what motions do I need to feel to make sure that I get it done? How motivated and excited do I need to be?”

And set that, just take a second and go, “Okay that’s what I’m coming.” Again when you are doing anything new you are going to suck at a little bit. You are going to get in there and go, “Oh I didn’t want to tell my wife all those horrible things but I couldn’t help it. She asked me how the say was. It’s her fault, she did it.” But after a few days when you stop fighting you are like, “Okay, there is a clear break. I’m a different person for my family, for myself.”

[00:36:29] Scott: I love that. I just had a chance to hang out with Todd Herman who wrote The Alter Ego Effect and that reminded me that… Because his whole thing is athletes, high achievers they generally step into a different state when they go on the field of play. And so he talks about when he was growing up he didn’t feel as smart but when put glasses on he felt smarter. He didn’t need glasses so he bought glasses that just had clear lenses and that was his super suit if you will, like his confidence thing.

And some people wear suits to feel smarter or whatever. But maybe there is something there that you actually have to get yourself into that state for whatever it is. Maybe it’s your get out of work clothes or maybe it’s put something on. It’s a great book, I’ll link it up in the show notes, great book. He’s a great guy, he knows a lot about that area of us getting into another state so we can perform. Look at a footballer player, a lot of times they go in there ready to kill someone, not literary but get in there to win. And then they step out of there and they are just a gentle giant. You have to get in that state because you are in the game. So I just wanted to throw that out there because I know that like you said, you are in the car how do you change that state? It’s hard.

And I know we can do a whole episode on you helping us like change of state, change of stories that we are telling ourselves like all of that stuff. Which we probably should do but I really just wanted to give people some action steps here. And from what I’m gathering so far, I wrote down a couple of things here. Actually a few things so starting off with your why, really important and get crystal clear on why you are doing it? What is the reasoning and what is it going to look like when you achieve that?

The other thing is plan. I think you need to plan what you are going to be doing when you do decide to sit down and start working on your business so you feel as though you are accomplishing what you are setting out to do little bit at a time. And that brings me into wins, setting yourself up for wins along the way and that could be one or two wins every single week but those wins could be you just accomplishing what you said you are going to accomplish and giving yourself credit for that.

[00:38:31] Scott: And then the other thing is carving out the time that you are going to best able to perform and really take action on those steps so you feel as though you are in the right state to be able to do that. And so those are like the main big takeaways. Obviously with the plan you have to create that plan and you need to figure out what those pieces are. That’s why if you do that brain dump you’ll figure it out. If you listen to this and you are like, “Scott I already have the business up and running, I’m full time but now I’m feeling stressed because now I have all these different components in business, people are managing.”

Same thing applies for you. Come back to why you are doing what you are doing and then figuring out the plan that you are on, where you are trying to go and then what are those wins and then plan on how to actually… I’m sorry, schedule the time to actually work on the business because… When you are an entrepreneur you can come home and you are back into business. If you don’t set boundaries you can always get yourself sucked back into the business.

Anyway I know we talked a lot about this and I wanted to get Joel on because he is someone that I actually lean on for this as well for help and I’m still battling this all the time. And sometimes you’ve got to have someone to kick you in the butt a little bit and say, “Hey, get back on track.” This is what we’ve got to go back to the basics and that’s what we are doing here. Again Brand Accelerator Live is where we are going to have likeminded people just like Joel hanging out and the other thing that is cool about that is you might even want to get surrounded with local people.

Maybe there’s a meetup group in your area that you can belong to and you can be a part of because I’ll tell you what, that also helps keep you on the right path and keep you straight but we are going to have a bunch of those people at Brand Accelerator Live. So if you haven’t grabbed your ticket yet head on over and grab it now brandacceleratorlive.com. Go check it out all the details we are going to be helping others build and scale their brands no matter if you are just starting or if you are a seven figure seller we are going to be applying the PACE model, really the four core pillars to a business.

[00:40:35] Scott: And we are really going to be diving deep into those. We are also going to be talking about optimizing and anything on Amazon. So don’t think we are not going to be talking about that. Of course we are but a lot of this stuff and Joel is also going to helping us with topics like this as well. Guys if you want to check out the show notes, head over to theamazingseller.com/669 and Joel, any last bits of advice before we wrap this up?

[00:40:59] Joel: I want to challenge everybody. How long have you been telling everybody to get their big ‘why’? If you are listening to this episode right now and you still haven’t done it, I don’t care if it’s perfect. I just want you to have one. Go do it, take the time. Do we have a resource or something?

[00:41:17] Scott: Here’s what I’m going to do, we are doing this on the fly. I’m going to create a Facebook post and it’s going to be basically, “Why did you want to get into business in the first place?” It will be something like that. So this way here you guys can go over there and say… And really just document your why. Why are you doing what you are doing? So this way here you have it, a place, maybe accountability as well so if you go to theamazingseller.com/why, there will be a direct link that will go over to that Facebook post.

I’m going to go ahead and create that and then that way there you guys can do that. Joel will come in, he’ll be able to answer questions if you have any. I’ll be able to answer any questions, we are going to have a conversation and this could be a little accountability thread for you. And this way here you can get clear with it and also read other people’s and get inspired and motivated by other people’s whys. And really maybe even how they are dealing with struggling with this time management and really how they are supposed to go out there and manage all of this stuff. So definitely go do that. I think that’s a great idea Joel.

[00:42:18] Joel: This is awesome actually because one of the things I highly recommend when you are starting this and you don’t know where to go, reading other people’s and stealing what you like is a great idea because you are like, “I didn’t think about that. I want that too.” And suddenly your eyes start to come alive. So we do as a community. That’s really incredible. Great idea Scott.

[00:42:35] Scott: Yeah we’ll do that, theamazingseller.com/why. I will also link it up with the show notes but just go there directly if you want to jump into that thread. And don’t be shy. Please go there and let us know what your why is. Why are you doing what you are doing? And don’t tell me because you want to make $1M. Yeah that’s great and all but what does a $1M give you? If it’s a Lamborghini then great, good for you, you want a Lamborghini. For me its freedom and stability and all that fun stuff and I think a lot of you are the same.

Alright, that is going to wrap it up guys theamazingseller.com/669 and also theamazingseller.com/why and go ahead and let us know what that is. Alright Joel, thank you so much again for taking time out of your day. We are going to have Joel back on, we might even do a little miniseries here, a little mini training where we are going to get into your head a little bit and get you to achieve what you want and get what you want out of life because we get a limited amount of time. Why are we going to do stuff that we don’t want to do? Why do we want to do that? Well we don’t have to. There’s a lot of opportunity.

Joel thank you so much for coming on man I appreciate it. You know I have a blast hanging out with you and we are going to be hanging out soon, going to Dallas here soon. Anyway thank you brother I really appreciate you.

[00:43:48] Joel: Thank you so much. See you man.

[END]

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