Is your ecommerce business prepared for one of the biggest days of the year? Prime Day is coming, and you need to make sure you’ve done everything you can to be ready! Prime Day is a great opportunity for ecommerce sellers like you to take advantage of huge earning potential. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the steps that sellers like you can take to make sure you aren’t caught off guard and ill-prepared. Have pen and paper ready – you don’t want to miss a minute of this helpful episode!
Do you have enough inventory?
Too often, ecommerce sellers make a critical mistake when they prepare for special days like Black Friday or Prime Day – they don’t pay attention to their inventory levels! Some sellers might go crazy and overstock their inventory, which leads to unexpected storage fees. Other sellers underestimate the inventory they need and miss out on easy profit! How can sellers like you find the right level of inventory you need to succeed on Prime Day? According to Scott and Chris, the best rule of thumb is to have 20% to 30% more inventory than you have ready for a typical week. To hear the guys walk through their thoughts on this topic – make sure to listen to this episode!
Make sure your product listing is optimized!
One of the most important things that sellers like you have to do to prepare for Prime Day is to optimize your product listing. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the importance of optimizing your product listing for keywords and images. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode!
Lower your prices or offer a coupon?
Let’s face it; everyone wants to get a good deal when they go shopping and Prime Day is a ripe event for fueling that impulse. What steps can you take as an ecommerce seller to make the most of this environment? Are you gun shy when it comes to offering deals on your product? Don’t be! Scott encourages sellers like you to press your advantage and drive sales by discounting your product. To hear how this strategy has worked out well for him and his business, make sure to listen to this exciting episode of The Amazing Seller!
Use your email list!
Did you know that Prime Day is one of the best times to use your email list and social media following to drive sales? What better time to utilize this amazing asset that you've been building up, right? What are you waiting for? If you haven’t built up an email list yet, the reason you need one is for moments like this one! Imagine the impact of increased traffic to your listing and an increase in value you can deliver your audience. To hear more from Scott and Chris on how to leverage your email list and social media following, make sure to listen to this episode of The Amazing Seller!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [2:00] What is Prime Day? Why is so important?
- [6:00] Prepare your inventory for Prime Day!
- [12:00] Is your product listing optimized?
- [22:20] Tips for driving traffic to your listing.
- [29:20] Which is better – lowering your prices or offering a coupon?
- [32:45] Prepare and remind your followers about your sale!
- [42:00] What are you waiting for? Build an email list!
- [48:20] Chris recaps how sellers can take advantage of Prime Day.
- [54:00] Closing thoughts.