Why isn’t your product listing taking off like you thought it would? What can you do to increase your traffic and sales for your ecommerce product? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Greg Mercer. In his conversation with Scott, Greg opens up about how to widen your net, what it takes to optimize your listing on Amazon, tips he has for using PPC effectively, why live events are worth it, and much more. Don’t miss a minute of this helpful episode featuring Greg!
Use your product photos wisely
Did you know that one of the best assets you have to convert clicks to sales is your product images? It’s true! While Amazon’s TOS stipulates that you need to have the product pictured behind a pure white background with no additional graphics – that’s just the featured image! You can use the remaining seven images to highlight what makes your product stand out from the competition. Consider using comparison shots to show how your product is made from a better quality than your competitors. To hear Scott and Greg expand on this topic, make sure to catch this episode of The Amazing Seller!
Why you need to master PPC
If you want to really up to your game as an ecommerce business – you should learn to master PPC. If you’ve been part of the TAS community for very long, you know that Scott is always talking about the value of knowing how to navigate PPC. It turns out that PPC isn’t just Scott’s soapbox, but Greg also encourages sellers like you to learn and master PPC. If you are struggling to hone your product listing on Amazon, this might be the best place for you to start! Tune into this episode of The Amazing Seller to hear Scott and Greg go even further with this topic!
Brand Accelerator Live
Is it really worth all of the time and energy it requires to attend a live event? Wouldn’t you be better off if you just purchased a few workshops or read a few business books? According to Scott and Greg, the answer is a resounding – NO! While the guys weren’t sold on the value of live events early on in their career – they’ve since changed their tune. As they’ve developed as ecommerce leaders – Scott and Greg point to attending live events as a key aspect of their personal and professional growth. These guys are ready to put their money where their mouth is by organizing Brand Accelerator Live – this is the event where you can connect with like-minded sellers and get the insights you need to take your business to the next level. Learn more about Brand Accelerator Live and how to grab your ticket by visiting the link in the resources section at the end of this post.
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [3:00] Scott welcomes his friend, Greg Mercer to the podcast.
- [6:00] How to start widening your net.
- [10:30] Greg gives a great example of how to optimize your product listing.
- [14:10] Why you need to become a PPC master.
- [17:00] Greg shares his PPC keyword strategy.
- [24:45] Are conferences and live events worth it?
- [29:15] Closing thoughts from Scott.
- Brand Accelerator Live
- Greg Mercer
- Five Minute Pitch