As you build your ecommerce business, should you focus on the brand, an email list, content, or a mix of all three? Have you figured out your strategy for long-term growth yet? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down a hybrid model that can help sellers like you take your business to the next level of growth. If this model sounds familiar, that’s the point! Scott has been sharing a version of the hybrid model for a while now. A helpful place to start understanding this model with real-world examples is TAS episode #717 – you can find the link in the resources section at the end of this post.
Content is KING
When was the last time you went to Google to find an answer to a question or to get more information on a topic? If you are anything like the average American, chances are you’ve searched Google recently. How about YouTube? The truth is, we are living in an information age where people have resources available at the stroke of a keyboard. Don’t you want your brand to be counted in the number of places people go to get information and solve their problems? If you take the time to create relevant content around your niche market – you’ll find people will come from all corners of the internet to your brand. You can learn more about how content brings in traffic and much more from Scott by listening to this episode of The Amazing Seller!
Content leads to income
As a small business leader, you want to do everything you can to get the word out about your brand and, if possible, make a profit in the process. What if you could kill two birds with one stone? As you’ve heard Scott repeat time and time again – content leads to traffic which leads to income! A great way to get your business off of the ground and running is to create content, attract traffic, and then monetize your blog. Using this approach, you can validate your product idea without having to spend all the money beforehand! Make sure to tune in to this episode of The Amazing Seller as Scott expands on this topic and much more – you don’t want to miss it!
Email is NOT dead
With the rise of Twitter, Facebook, Instagram, and others – the time for email and email marketing is long since dead, right? Wrong! Too many business leaders are convinced that email marketing has gone the way of the dinosaurs – that couldn’t be further from the truth. According to Scott, email engagement – when done right is actually on the rise and one of the best methods sellers like you can use to grow your business. Think about it – when was the last time you checked your email? If you are like most people – the answer is around the start of your day. Why not put in the time and energy to craft a compelling message that your followers will see in their email inbox? What do you have to lose? Listen to this episode of The Amazing Seller to hear Scott explain the value of building an email list and much more!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [3:00] Recapping episode 717.
- [9:50] Content is where it’s at!
- [12:00] Why you need to know your market inside and out.
- [15:00] Keep the content coming – it brings traffic which can bring in money.
- [21:30] Scott shares some content creation ideas.
- [27:20] The value of email list building.
- [30:00] Closing thoughts from Scott.
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