How in the world does something go from just a good idea to become a bankable business brand? If you’ve been around the TAS community for very long, you know that Scott is making a shift in his approach to helping business leaders like you build a future-proof brand. On this episode, you’ll hear from Scott as he introduces a coaching call he aired earlier this year. In his conversation with Chris, Scott explains the value of building an email list, how to create content for your audience, how to establish credibility, and much more. You’ll want to pay close attention to this informative and helpful episode of The Amazing Seller!
The value of LIVE events
As an ecommerce business leader, chances are you working hard to save or invest every penny you earn back into your business. While some sellers are wary about putting in the money to attend live events – Scott has gone all in! Not only does Scott attend live events – he hosts them too. From informal meetups and workshops to the very first official Brand Accelerator Live event that he hosted last month – Scott believes that live events can make all the difference. If you are on the fence about attending a live event – this is the episode for you!
Email list building is the future
If you’ve heard it once here at TAS, you’ve heard it a million times – you need to grow your email list. Seriously! There are SO many applications and ways you can leverage your direct connection with your email list audience. So what are you waiting for? If you don’t have an email list – get started! If you do have an email list – make sure you have a plan to keep that list warm and engaged. Too often Scott hears from sellers like you who have built an email list but have failed to utilize it. Find out why email lists are still relevant by listening to this episode of The Amazing Seller!
Leverage your knowledge!
Do you have specialized knowledge or passion for a niche topic? Is there a way you can leverage your expertise to serve a wider audience? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how Chris can leverage his wife’s skillset to build a brand. Chris’ wife works with children who need speech therapy – Scott then walked Chris through how they could leverage her authority and credibility in this field to the marketplace. To learn more about this process and how you can apply it to your unique skill set – make sure to listen to this episode!
Why you need action steps
It’s gut-check time! What are your action steps for the next quarter? How about the next month? Peter Drucker once said, “What gets measured, gets managed.” At the heart of that quote is the point that if you fail to give attention and focus to something you need to change – chances are not suitable for that change to take place. So what are you waiting for? Get out there and take action; your business depends on it! To get some helpful action steps and more insights, make sure to listen to this episode of The Amazing Seller!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [3:00] Revisiting a coaching call session.
- [6:10] Chris shares his perspective and why he decided to meet Scott.
- [10:10] What does Chris’ wife’s career look like?
- [14:20] Tips for creating engaging video content.
- [20:30] Planning out content creation.
- [28:50] Why you need to focus on building an email list.
- [32:30] How to get your audience to self-identify.
- [35:50] Establishing credibility.
- [39:40] Scott gives Chris some helpful action steps.
- [49:00] What it would look like to take Chris’ brand to the next level.
- [53:50] How using a Facebook pixel works.
- [59:20] Scott and Chris wrap up their conversation.
- [1:01:30] Closing thoughts from Scott.
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