How To Get FREE Traffic Using Facebook Pages in 2020 – Recent Experiment (EP 792)

What will it take for your ecommerce brand to reach and connect with new followers on social media sites like Facebook? Is there a tried and tested approach that sellers can use to increase engagement on their social media channels? On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on Facebook fan pages, explains how to warm up a cold Facebook fan page, what it takes to use your Facebook fan page in an effective manner, and so much more. You’ll want to pay close attention to this informative episode – don’t miss it! 

Don’t forget about the tools in your toolbox!

Let’s face it, life isn’t always neat and simple – especially when you are a small business owner! What do ecommerce sellers like you need to do to stay ahead of the competition? Make sure you use every tool in your toolbox! Too often Scott encounters ecommerce sellers who have built an email list or gained a following on their Facebook fan page only to let those contacts grow cold. Don’t keep your fans wondering when you are going to show up. Commit to showing up on a regular basis and delivering value and watch what happens! Tune into this episode of The Amazing Seller to learn more about this critical topic from Scott! 

Warming up your Facebook Page

Has it been a while since you last posted on your Facebook fan page for your ecommerce brand? What should you post to reconnect and get people to engage with your brand? After hearing from sellers like you, Scott has come up with some helpful tips to get your followers to engage with your brand on Facebook. 

  • Ask a question. 
  • Invite people who comment to “Like” your page. 
  • Share links or articles that are relevant to your brand. 

Learn even more helpful tips and insights like this from Scott by listening to this powerful episode of The Amazing Seller!

Facebook Page Strategy 

Is there a Facebook page strategy out there that actually works? How can sellers like you not only reach but engage their followers on Facebook? According to Scott, the strategy he uses delivers real results – but it will require some hard work! 

  1. Create a Facebook Fan Page. 
  2. Create a daily schedule and post one new thing each day. 
  3. Engage with your followers – like comments and replies! 
  4. Send a link to your Facebook post to your email list. 
  5. Rinse and repeat steps 1 – 4! 

Do you want to go even further with this Facebook page strategy that Scott has laid out? Scott’s got you covered! Make sure to check out the resources section at the end of this post to learn more about engaging your followers and expanding your brand! 

WATCH VIDEO PODCAST

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] What is going on with Facebook Fan Pages? 
  • [10:15] How to warm up your fan page. 
  • [17:15] A strategy you can use to engage your fan page. 
  • [23:00] Closing thoughts from Scott. 

(00:00): Hey, how would you like to get free traffic from Facebook, a Facebook fan page, by the way, because a lot of us are thinking, well Facebook's kind of dead and we can't really reach people anymore because Facebook took that away. And I would kind of agree, but we just did a recent experiment and I've got the results to share with you and it kind of blew me away and I'm going to share it with you on this episode. So if you're interested in that, stick around cause that's what we're going to cover in this episode.

(00:33): Hey, Hey, what's up everyone? Welcome back to another episode of the amazing seller podcast. This is episode number 792 my name is Scott Voelker and I'm here to help you build a future proof business so you can create the ultimate freedom, but, and there's always a, but you have to, you must take what you learned from this podcast and take

(00:54): Chin and you can become the amazing seller of your life. So if you're ready, I'm ready. Let's do this. All right, well, Hey guys, this is something different than I'm doing right now. If you're watching this video on YouTube, well Ben, it kind of worked because I'm setting this up so I can record the podcast as I always have, but also now I'm able to record it and then post it on YouTube. Now I've been posting all of our other episodes, the just audio version with a static image and a lot of people, they like to actually see the podcast, they like to see what's happening. And I'm hoping to get some guests in my office here. Now if you're watching this on YouTube, then you're probably noticing like this here, like the lighting is probably okay, but I'm going to play around with some, some cool, fun things.

(01:44): I want this to be a really cool vibe for myself, but also for you. So it's a little bit of an experiment. This thing right here and I'll let you guys know how it goes, but yeah, I wanted to I wanted to do this, give it a shot. And if you guys are listening to this on the podcast, well you might hear a little bit of a difference in my tone. I'm not sure yet. Again, this is the first one that we're doing of its kind. But I do have a different microphone, a different setup. I'm further away from my sound wall, like all of that stuff. But when I decided to do is give this a shot. So just wanting to give you guys a heads up on what's happening here, because this is a little bit different, but if you're listening, it's not going to be all that much different.

(02:25): Although I'm going to try not to stop through this entire show. So this way here, I don't have the ability to start and stop. And that's one thing that I used to do that used to hold me up a little bit. But anyway, we're not gonna do that here. So what I'm going to do, I might be glancing off on the laptop here, but if you're at home, you don't mean you're listening. You don't, you don't see that. But what I'm doing is I'm going to be following this outline that I've created for myself so I don't miss anything. But yeah, there's a recent experiment that we did that I wanted to share on this, on this episode because I think it can help you. All right. We've all probably noticed that when Facebook first kind of did its thing, everyone and all marketers were jumping on the platform and they're like, yay, this is awesome.

(03:09): This is a great platform. We're getting to reach people in our market and we're doing it for free. And then they started to monetize it by putting ads up, which I'm not, I'm not, you know, complaining cause we get a lot of traffic through ads, but it also did decrease the reach. Okay. So a lot of people are like, eh, we're not going to do a fan page anymore. Eh, we're not going to do a group anymore. And I would have agreed with you probably a month ago. Okay. But there's been so many benefits since we actually were almost forced into creating a Facebook fan page. Now on the fan page that I'm talking about, it's for a brand and that we are building from scratch inside a brand creators Academy. We're not publicly announcing that yet. We may in the future, we're kind of giving that to our brand creators, Academy members, our tribe first, and we're kind of getting a, a a headstart if you will, but they all know what it is.

(04:01): But I can still share with you the details on how this works. All right? Now what we have done okay, is we have created a Facebook fan page in the beginning for one reason and one reason only, okay? And that is so we can drive Facebook ads to our lead magnet or our lead capture for building our email list. You see, what we decided to do? Let's see. Now, about a month ago, a little over a month ago, we decided to start building our email list for this brand and actually document it inside of the Academy, but then also build it so we can start driving people to our, our assets, our traffic assets that we talk about a lot here on the podcast and on the YouTube channel and in our playbook, like it's always revolving around how do we create content that's useful for our market that drives people back?

(04:54): Like that's the whole thing in a nutshell. That's what we're trying to do here, right? And so when we decided to build that email list, we're like, okay, we need the lead magnet. We got that. We need to be able to set up a landing page. We did that and we need to start driving traffic and we don't want to wait around for free traffic, so we're going to pay for it. All right? And in our head we're like, you know what, if we spend $1,000 on ads and then we spend maybe another 200 $300 on the, the, the giveaway that we're going to, that we're going to use, which we did, we spent about 230, $250, something like that. It might've even been a touch more. And so we're like, you know what, all in 1300 1400, we're good. Right? Like if you've ever been building lists in the past and if you haven't, we're always like, you know what, if we get a lead for a dollar each, that's really good cause we feel like if it's the right person targeted, it's going to help us drive traffic and there's a whole bunch of different ways we can monetize it.

(05:47): But then also we're able to potentially launch our products or do promotions or just drive them to our content, right. And have them share or give feedback. There's so many benefits to building that list. All right. And let me just a little time out here. If you are interested in learning any of this stuff and you want to go through our playbook, that's brand creators, the playbook, you can head over to brand creators, book.com and you'll get access there. That's brand creators, book.com the other thing that I would recommend doing, if you have not started building a list and you want to see exactly how everything is put together, you can just go to list, build class.com I had to remember that one list, build class.com if you go there, you will go to a free workshop totally free and you can go through it myself and Chris Shaffer go through the entire process and you'll see exactly how everything works.

(06:41): And I think that list we built over 7,500 in 30 days. So anyway, getting back to what I want to share with you is we basically did this as far as having a Facebook fan page because we needed to set up a Facebook ads account. Okay. And the only way that you can run ads is through a Facebook fan page. All right? That's the only way that you can do it. So they more or less forced you to create a fan page because that's where the ad resides. Okay? So we set it up. We, you know, we put our little timeline image in there. We put, you know, our little profile image and we filled out the about us and we did just the basic basic stuff. I mean, it'll take you like 15 minutes to do that. Like totally, totally easy to do, right?

(07:23): And then we created a post and then turn that into the ad. And that was everything that was on it. But we also knew that we didn't let people going there if they happen to go there. And we didn't want them going there and having nothing there. So in the meantime, we've been already building out content for this site. All right. We've been posting I think on that site now we have over 90 articles. Okay. 90 posts. Okay. So we have content that we can now direct people to. Okay. So what we did is we just started to add some posts and blog posts, little snippets that say, you know, here's five ways to create your next you know, your next desk for woodworking project. There's something like that, right? Or the five best router bits for woodworking, something like that. And then we would just post that with a little snippet and then it would go over to the blog posts, not intending on anybody going over there and checking anything out, but just knowing that if someone does land there, it's not a vacant page.

(08:17): Okay. So we did that and then we started running the ads and then all of a sudden this thing just started taking off like it started taking off. And the way that the, the the giveaway that we do, we always target the right audience. And that's really, really critical here. So whenever you're doing this, you want to make sure you're targeting the right person, right? The right person in your market, not just anyone. All right? So what we did is we targeted the right people on Facebook and then we started to really tool it. We started to I say we, Chris Schaffer he started to really shape this thing so that way they were starting to get leads for under 18 cents each. Yes. I'm not like making that up. That is like a real number 18 cents. I didn't miss a misspeak, misspoke.

(09:00): Misspeak. I didn't do that. Right. Like it's, that is what it is, right? 18 cents. Eight. We finished that around 16, 17 cents. Even with the giveaway prize under 20 cents, like crazy, right? 9,000, 332 emails. And I think we ended up spending around 15 or $1,600. I'd have to go back and look at my notes. Okay. And the reason why we spent more than we initially wanted to is because it was working so darn well. We're like, well, we don't want to stop it. We'll just keep the money, you know, kind of go into it and then we'll just build that list. Right. But in the meantime, this is where this kind of it surprised us because we started to see that, Oh wow. There's like a hundred people that liked our page. Oh huh. There's now another hundred Oh, there's another 500 now that are on our page.

(09:44): Oh, there's another, there's another 300 now we're, you know, and it just kept climbing and climbing and I'm like, okay, there are likes, right? Everyone talks about building a group. I have a group for TAs, I have a group for a brand accelerator live. Our live event I've got, their groups are great, right? It's great place to create community, but it's another thing you gotta maintain as well. So I'm like, I don't want to do that right now with this brand. I just want to see if these people are engaging. So then I said, you know what, let's just go ahead and throw out a little post here and we'll see if anybody's there, right? We'll just put something out there. And this is a tip that I want you guys to do if you already have a fan page. Now some people in brand creators Academy already had a fan pages, but the problem was is they hadn't touched them in like months.

(10:29): So I'm like, all right, well let's, let's kind of get it going again. Let's warm it up as we call it. Right? And so what we ended up doing is, and this is what we did, is we just asked the question, you know, like what's your number one sticking point on building your, your, you know, your desk, right? Or your whatever the front, or maybe it's six shelves, right? Or maybe it's a your shiplap wall or whatever it is, right? And whatever the market or let, let's use bass fishing again, cause that one's easy, right? Like what's your, what's your number one tip for catching more bass? And then everyone would start to comment minds the, you know, the certain lure, right? Or mine's a just a worm straight with a, with a sinker. Mine's this, mine's that. Right? And everybody starts chiming in.

(11:18): Well that's what happened. And we had over 80 people comment. I know that doesn't sound like a lot, but that's 80 people. I want you to take 80 people and put them in a room. They wouldn't even fit in this room. They wouldn't even fit probably in my downstairs here, right? Without being like shoulder to shoulder, right? 80 people's, a lot of people. But here's the cool thing. We can also see, even though people didn't all comment, we had likes, we had emojis, the funny face emojis, we also had shares because other people were sharing it, right? And so what we noticed was, wow, this is a whole nother list in a sense. We've got to keep them engaged. So how do you keep them engaged? Right? That's the big question. Scott. I wanna I wanna keep this engaged, but how do I do it?

(12:00): Well, it's pretty simple. What we do is we take the content that we've been talking all about here and we repost it on the Facebook page, right? And then we let or we send a an email to that list as well, because we built the email list and then we get them over to the Facebook fan page. And you might say, well, Scott, why do you send them from your email list over to your Facebook fan page? That's a great question. And I got a great answer. Here's why. Because that person can take that post inside of a Facebook fan page and they can share it and Oh boy, do they share it? Right? And when they share it, it shows that they shared a post from this certain page and then that person could come over and like it. Now, one little, one little Ninja trick here, and this was actually brought up inside of of our Academy.

(12:49): It was brought up by Todd who's crushing it. And he actually reminded me of this little trick. So the little trick is this, if someone likes a comment or let me back up, if someone likes a post or just touches it in one way, shape, or form, it doesn't really matter. Let's say for example, they just hit the like button or they S they put a, an emoji there or you know, whatever, right? Like any of those emojis, any of the different things, the hearts, whatever, right? It shows that they touched it. That must mean that they were there and that they're interested in it. Okay. If they leave a comment. Same thing with that we'll do is that will also allow you to go in. There's a little, there's a little area that you can click on really where the likes are, and then it will bring up the whole menu of all the people.

(13:40): And then from there, what you can do, as you can see if they've liked the page, it'll say invite if they haven't liked the page so you can invite them. So I literally just as a test, I started going through and I was just clicking invite a whole bunch of people and it doubled the amount of people that liked the page. All right. So really, really powerful powerful stuff here. So I would definitely recommend doing that. So what I wanted to do here though is I wanted to kind of walk you through this process and I want to give you what we did, but then I also want to give you what you can do. All right. So number one is day one is blog post. Okay. We posted a blog post that was day number one. Okay. And if you don't have your own blog posts, you can just find one that you want to share and just share it.

(14:27): They'll love you for it. Okay. Number two, ask a question. Okay. If you ask a question, a lot of times you're going to get an answer, you're going to get a reply. And then from there that will allow you to be able to converse and to be able to have that conversation will bring engagement to your page. Number three, another blog post. Okay, number four. Another question. This one that we did, got 90 comments, 90 comments of people giving us a just feedback or they're like, let's say it's a bass fishing. Again, what is your top tip for catching bass in the fall? And then everyone puts in all of their ways that they do it. So it's really, really cool number or day number five is another question. 80 comments on that one, which was amazing. And then day six, another question, but this was a little bit different cause we're thinking about taking our, our newest brand here that we're using as a case study and creating a, some t-shirts because we think that this market really would buy some tee shirts.

(15:25): And so we're, we're not gonna do it in merge. We're going to do it in Teespring. And and the reason why is cause it's easier to set up a Teespring to get it kind of up and running without a lot of like business backend setup stuff. So we're just going to do it to test it. Okay. And you can also add like a widget an ad unit to your website, which is really cool. So what we did is we put up like a few designs and we said, what's, what's your favorite? A, B, C or D. And from there we had like 40 some people actually give us their opinions and it helps us figure out which ones are good and which ones aren't. Now we'll still test them all probably, but it was a good way to get an idea of where the market was.

(16:03): So I want to just kind of run through some of these posts. Some of the numbers. This one here blew me away. Now our page right now has 1800, I think it's like 1,835 likes and it has 1,910 followers. Okay. There's, it's different. I don't, I don't understand. I guess a follower is saying like, I want to follow this page. The other one is like, I like this page. I don't know why they have to, but they do. So here's the deal though, right? You heard that number? I got one post here that all it was was an emoji or not an emoji. It was, Hey ya, it was a a meme. Okay. Of just like saying and it was funny. And I just asked if they could relate. I said, can you relate? And that was it. And we had 6,100 people that, that reached.

(16:48): Okay. And why is that? Because it's being shared because it's being shared. All right? So that's it. Okay. Now the other thing here is I had some, they got 1,300 so it didn't hit the whole market, but a pretty good amount. Okay? And then I had another one here that got 1,200 a few that got 300 some that got 625 some that got 800 so it's gonna vary, but that's why you want to do it daily, right? And it doesn't have to be a lot of work. All right? So that's what we're doing. Actually a this morning I already did one. And the way that I do a guys I block out some time, a lot of people say, wow, that's a lot of work. No, literally 10 minutes, but 10 minutes in your little in your little block of, of work time and just do it and be done with it.

(17:32): Okay? And it will, I'm telling you it pays off. But again, we did this, we built this because we were building an email list. It's a byproduct of what we intended it for. But now we're using it as an asset and I can't stress that enough. You need to build these assets in your business. So my question to you is, are you building assets? If you're watching this right now on YouTube, then go ahead and drop it in the comments and let me know. Are you doing that? Are you building traffic assets in your business or are you only looking for the sale? Okay, we need this. We need to flip that around, okay. Because if you have evergreen assets, as we call them, these are evergreen. That means that it will continually bring people in. Those are evergreen. That's what we want to work on.

(18:14): That's what we want to do. So all right, let me give you the strategy that you guys can use and deploy. Okay? Number one, create a Facebook fan page. Okay? Build that out. Add your logo. Okay. Add your main image on top that represents your Bay, your brand about us. I think it's important to have an about us page, even if it's not that long. And then start publishing posts. I would recommend starting with 10. Okay. And it doesn't have to be that hard. Just go find some really good articles that you like. Write a little summary and link to them, okay. Just just populate it, okay. And if you're going to run a contest, this is a mush. You have to do this and this. We'll build that email list as well. And then it doesn't look like it's just a deserted page.

(18:51): Okay. Now number two, create a daily schedule and post one new thing on a regular basis. It's really, really important that you do that. Stick to that. I'm telling you, committing to something is really, really powerful. Number three, you want to like every single comment, you want to comment back to people. You want to engage as much as you want them to engage, all right? You need to show them that you're there, okay? Even if you're just the admin, okay? So make sure that you do that. It's really, really important that you do that. And you know what? If it's too much work for you, hire a VA to do it. But I would definitely recommend don't using a bot. Don't use an automated tool, at least right now. If you want to do it later to sprinkle in some content, fine. But do not start with a bot because you think it's easier.

(19:33): And you've heard, you know, everyone say, Oh, the bots great because I can schedule it and it will. I'm telling you right now, Facebook doesn't like it. Okay? There's nothing that beats a manual post. Okay? So definitely, definitely do that. All right. Number four, if you have an email list, definitely send it out to your email. And you might say, well, Scott, why would I send it out to my email list when they're already on my list? Well, the answer is because you want to get those people over to your page so they can start engaging and help you with that, right? That's why we're doing it. So you want to make sure that you send the list over there. And I just did one this morning where I sent them over and I said, Hey, a lot of great discussion going on over here in our community.

(20:12): We'd love to hear from you too, and then I just posted a little picture of all the comments. That was it. Okay. And then we've got a whole bunch more coming in. Okay. So little pro tip here or wait a minute, did I? Yeah, number five. I'm sorry. I got off course there. Cause I wanted to give you those extra things a little. Number five is rinse and repeat, rinse and repeat. Two through five. Okay. Or two through four really cause five-year repeating. So yeah. So you don't have to build a page, but after you built the page, we gotta create the daily schedule to post something new every day. We need to then we want to like all of people that are commenting and engaging. And number four, we want to send it out to our email list. If you have one, if you don't have one, you should be building one.

(20:54): And if you want help with that, you've got to you've got two things that I can give you right now. Okay. Number one, brand creators, book.com that'll walk you through really identifying where your market is, but then how you can actually go out and figure out what they actually want and getting them to raise their hand by entering their email address. Number two is you can go to list build class.com again, that's list build class.com and that will help you as well because it's a free training of myself and Chris Schaffer walking you through the exact build. We built a list in 30 days, 7,000 like 550, something like that. The most recent one we did, we did 9,332 which was pretty awesome. So go check that out. Okay. List build class.com. All right, now pro tip, and this is a really, this is a pro tip.

(21:43): You don't have to worry about this, but I want to throw it out there because I want to give you these, these tips. If you can create videos to post, that's even better to sprinkle those in because here's what happens. Now I can in the background start building a custom audience by how much they're watching a video. So if they're watching 25%, I can target just those people, or 50% or 75% or 100% and we would probably agree, right? If someone watches 50% of your video, they're probably a good part of your market that's targeted. So we could send things to them through Facebook and our email list, but even if they're not on our email list, we got them there. So something else you might want to think about. All right. And then the last thing is, and this is another pro tip, install a Facebook pixel on your website.

(22:27): If you do that, you can start pixeling those people immediately and then you can start showing ads to them as soon as you want with relative, you know, relatable you know, and, and stuff that is going to help them. All right? So you don't just want to spam people, you want to give them more useful, more useful stuff. Okay? So that's your other pro tip there. So again, if you need help with this, I would definitely recommend grabbing brand creators. Book.Com I'm telling you right now, that is everything. There's a six part process. It goes through everything. You can print it out. I recommend doing that, highlighting things, bookmarking things, and just using that book to really map out your brand build and then just take it one step at a time. Okay. Brand creators, book.com that's where you'll find that and that is going to wrap up this episode of the podcast and this video here that I'm doing for YouTube, which is an experiment, so hopefully everything turned out okay, but this is episode seven 92 so if you want the show notes, the transcripts, you can head over to the amazing seller.com forward slash seven 92 you can get everything over there.

(23:29): If you have a question or a comment, you can head over to the amazing seller.com forward slash ask or you can just leave a comment if you're watching this on YouTube and that's it. All right guys, so that's it. That's going to wrap up this episode. As always, remember I'm here for you. I believe in

(23:46): You and I am rooting for you, but you have to, you have to come up. Say it with me. Say it loud. Say it proud. Take action, have an awesome, amazing day. I'll see you right back here on the next episode. Don't get them.

(24:01): Hey, before you go, I've got one quick favor for you and I would love to hear from you and I've also got something that I would love to give one of my listeners and I'm going to tell you how you can get it. So here is the deal. I want to hear from you. So what I would love for you to do is head over to iTunes and leave a review over there. Let me know how this podcast has helped you in one way, shape, or form. I read every single one of them and they really do energize me and give me the fuel to get back on here and want to just keep creating and keep helping. So I really would love you to do that. Now anyone that leaves a review from today. Moving forward, what I'm going to do for anyone that leaves a review and you take a screenshot of that and you send it to me@scottattheamazingseller.com you send me that.

(24:53): What I'm going to do is I'm going to enter everyone once a month into a little contest, and in that contest I'm going to pull one winner and I'm going to send them a gift, a special personalized gift just for you. So all you have to do, head over to iTunes, leave me a review, and then take a screenshot of that, send it to me, email it to me@scottattheamazingseller.com and that way there you can be entered to win. Oh, and one last thing, if you haven't subscribed yet to the channel, what the heck are you waiting for? Go ahead and subscribe. That way you never miss one of the upcoming episodes. All right guys, so thanks once again, I'll see you in the next show.

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TRANSCRIPT TAS 792

TAS 792: Facebook Page Strategy For More TRAFFIC (Recent Experiment)

Speaker 1: 00:00 Hey, how would you like to get free traffic from Facebook, a Facebook fan page, by the way, because a lot of us are thinking, well Facebook's kind of dead and we can't really reach people anymore because Facebook took that away. And I would kind of agree, but we just did a recent experiment and I've got the results to share with you and it kind of blew me away and I'm going to share it with you on this episode. So if you're interested in that, stick around cause that's what we're going to cover in this episode.

Speaker 2: 00:33 Hey, Hey, what's up everyone? Welcome back to another episode of the amazing seller podcast. This is episode number 792 my name is Scott Voelker and I'm here to help you build a future proof business so you can create the ultimate freedom, but, and there's always a, but you have to, you must take what you learned from this podcast and take

Speaker 1: 00:54 chin and you can become the amazing seller of your life. So if you're ready, I'm ready. Let's do this. All right, well, Hey guys, this is something different than I'm doing right now. If you're watching this video on YouTube, well Ben, it kind of worked because I'm setting this up so I can record the podcast as I always have, but also now I'm able to record it and then post it on YouTube. Now I've been posting all of our other episodes, the just audio version with a static image and a lot of people, they like to actually see the podcast, they like to see what's happening. And I'm hoping to get some guests in my office here. Now if you're watching this on YouTube, then you're probably noticing like this here, like the lighting is probably okay, but I'm going to play around with some, some cool, fun things.

Speaker 1: 01:44 I want this to be a really cool vibe for myself, but also for you. So it's a little bit of an experiment. This thing right here and uh, I'll let you guys know how it goes, but yeah, I wanted to, uh, I wanted to do this, give it a shot. And if you guys are listening to this on the podcast, well you might hear a little bit of a difference in my tone. I'm not sure yet. Uh, again, this is the first one that we're doing of its kind. Uh, but I do have a different microphone, a different setup. I'm further away from my sound wall, like all of that stuff. Uh, but when I decided to do is give this a shot. So just wanting to give you guys a heads up on what's happening here, because this is a little bit different, but if you're listening, it's not going to be all that much different.

Speaker 1: 02:25 Although I'm going to try not to stop through this entire, uh, show. So this way here, I don't have the ability to start and stop. And that's one thing that I used to do that used to hold me up a little bit. But anyway, we're not gonna do that here. So what I'm going to do, I might be glancing off on the laptop here, but if you're at home, you don't mean you're listening. You don't, you don't see that. But what I'm doing is I'm going to be following, um, this outline that I've created for myself so I don't miss anything. But yeah, there's a recent experiment that we did that I wanted to share on this, on this episode because I think it can help you. All right. We've all probably noticed that when Facebook first kind of did its thing, everyone and all marketers were jumping on the platform and they're like, yay, this is awesome.

Speaker 1: 03:09 This is a great platform. We're getting to reach people in our market and we're doing it for free. And then they started to monetize it by putting ads up, which I'm not, I'm not, you know, complaining cause we get a lot of traffic through ads, but it also did decrease the reach. Okay. So a lot of people are like, eh, we're not going to do a fan page anymore. Eh, we're not going to do a group anymore. And I would have agreed with you probably a month ago. Okay. But there's been so many benefits since we actually were almost forced into creating a Facebook fan page. Now on the fan page that I'm talking about, it's for a brand and that we are building from scratch inside a brand creators Academy. We're not publicly announcing that yet. We may in the future, we're kind of giving that to our brand creators, Academy members, our tribe first, and we're kind of getting a, a a headstart if you will, but they all know what it is.

Speaker 1: 04:01 Um, but I can still share with you the details on how this works. All right? Now what we have done okay, is we have created a Facebook fan page in the beginning for one reason and one reason only, okay? And that is so we can drive Facebook ads to our lead magnet or our lead capture for building our email list. You see, what we decided to do? Uh, let's see. Now, about a month ago, a little over a month ago, we decided to start building our email list for this brand and actually document it inside of the Academy, but then also build it so we can start driving people to our, our assets, our traffic assets that we talk about a lot here on the podcast and on the YouTube channel and in our playbook, like it's always revolving around how do we create content that's useful for our market that drives people back?

Speaker 1: 04:54 Like that's the whole thing in a nutshell. That's what we're trying to do here, right? And so when we decided to build that email list, we're like, okay, we need the lead magnet. We got that. We need to be able to set up a landing page. We did that and we need to start driving traffic and we don't want to wait around for free traffic, so we're going to pay for it. All right? And in our head we're like, you know what, if we spend $1,000 on ads and then we spend maybe another 200 $300 on, uh, the, the, the giveaway that we're going to, that we're going to use, which we did, we spent about 230, $250, something like that. It might've even been a touch more. Um, and so we're like, you know what, all in 1300 1400, we're good. Right? Like if you've ever been building lists in the past and if you haven't, we're always like, you know what, if we get a lead for a dollar each, that's really good cause we feel like if it's the right person targeted, it's going to help us drive traffic and there's a whole bunch of different ways we can monetize it.

Speaker 1: 05:47 But then also we're able to potentially launch our products or do promotions or just drive them to our content, right. And have them share or give feedback. There's so many benefits to building that list. All right. And let me just a little time out here. Uh, if you are interested in learning any of this stuff and uh, you want to go through our playbook, that's brand creators, the playbook, you can head over to brand creators, book.com and you'll get access there. That's brand creators, book.com the other thing that I would recommend doing, if you have not started building a list and you want to see exactly how everything is put together, you can just go to list, build class.com I had to remember that one list, build class.com if you go there, you will go to a free workshop totally free and you can go through it myself and Chris Shaffer go through the entire process and you'll see exactly how everything works.

Speaker 1: 06:41 And I think that list we built over 7,500 in 30 days. So anyway, getting back to what I want to share with you is we basically did this as far as having a Facebook fan page because we needed to set up a Facebook ads account. Okay. And the only way that you can run ads is through a Facebook fan page. All right? That's the only way that you can do it. So they more or less forced you to create a fan page because that's where the ad resides. Okay? So we set it up. We, you know, we put our little timeline image in there. We put, you know, our little profile image, uh, and we filled out the about us and we did just the basic basic stuff. I mean, it'll take you like 15 minutes to do that. Like totally, totally easy to do, right?

Speaker 1: 07:23 And then we created a post and then turn that into the ad. And that was everything that was on it. But we also knew that we didn't let people going there if they happen to go there. Um, and we didn't want them going there and having nothing there. So in the meantime, we've been already building out content for this site. All right. We've been posting I think on that site now we have over 90 articles. Okay. 90 posts. Okay. So we have content that we can now direct people to. Okay. So what we did is we just started to add some posts and blog posts, little snippets that say, you know, here's five ways to create your next, uh, you know, your next desk for woodworking project. There's something like that, right? Or the five best router bits for woodworking, something like that. And then we would just post that with a little snippet and then it would go over to the blog posts, not intending on anybody going over there and checking anything out, but just knowing that if someone does land there, it's not a vacant page.

Speaker 1: 08:17 Okay. So we did that and then we started running the ads and then all of a sudden this thing just started taking off like it started taking off. And the way that the, the, uh, the giveaway that we do, we always target the right audience. And that's really, really critical here. So whenever you're doing this, you want to make sure you're targeting the right person, right? The right person in your market, not just anyone. All right? So what we did is we targeted the right people on Facebook and then we started to really tool it. We started to, uh, I say we, Chris Schaffer, uh, he started to really shape this thing so that way they were starting to get leads for under 18 cents each. Yes. Um, um, I'm not like making that up. That is like a real number 18 cents. I didn't miss a misspeak, misspoke.

Speaker 1: 09:00 Misspeak. I didn't do that. Right. Like it's, that is what it is, right? 18 cents. Eight. We finished that around 16, 17 cents. Um, even with the giveaway prize under 20 cents, like crazy, right? 9,000, 332 emails. And I think we ended up spending around 15 or $1,600. I'd have to go back and look at my notes. Okay. And the reason why we spent more than we initially wanted to is because it was working so darn well. We're like, well, we don't want to stop it. We'll just keep the money, you know, kind of go into it and then we'll just build that list. Right. But in the meantime, this is where this kind of, uh, it surprised us because we started to see that, Oh wow. There's like a hundred people that liked our page. Oh huh. There's now another hundred Oh, there's another 500 now that are on our page.

Speaker 1: 09:44 Oh, there's another, there's another 300 now we're, you know, and it just kept climbing and climbing and I'm like, okay, there are likes, right? Everyone talks about building a group. I have a group for TAs, I have a group for a brand accelerator live. Our live event I've got, their groups are great, right? It's great place to create community, but it's another thing you gotta maintain as well. So I'm like, I don't want to do that right now with this brand. I just want to see if these people are engaging. So then I said, you know what, let's just go ahead and throw out a little post here and we'll see if anybody's there, right? We'll just put something out there. And this is a tip that I want you guys to do if you already have a fan page. Now some people in brand creators Academy already had a fan pages, but the problem was is they hadn't touched them in like months.

Speaker 1: 10:29 So I'm like, all right, well let's, let's kind of get it going again. Let's warm it up as we call it. Right? And so what we ended up doing is, and this is what we did, is we just asked the question, you know, like what's your number one sticking point on building your, your, you know, your desk, right? Or your whatever the front, or maybe it's six shelves, right? Or maybe it's a your shiplap wall or whatever it is, right? And whatever the market, uh, or let, let's use bass fishing again, cause that one's easy, right? Like what's your, what's your number one tip for catching more bass? And then everyone would start to comment minds the, you know, the certain lure, right? Or mine's a just a worm straight with a, with a sinker. Mine's this, mine's that. Right? And everybody starts chiming in.

Speaker 1: 11:18 Well that's what happened. And we had over 80 people comment. I know that doesn't sound like a lot, but that's 80 people. I want you to take 80 people and put them in a room. They wouldn't even fit in this room. They wouldn't even fit probably in my downstairs here, right? Without being like shoulder to shoulder, right? 80 people's, a lot of people. But here's the cool thing. We can also see, even though people didn't all comment, we had likes, we had emojis, the funny face emojis, we also had shares because other people were sharing it, right? And so what we noticed was, wow, this is a whole nother list in a sense. We've got to keep them engaged. So how do you keep them engaged? Right? That's the big question. Scott. I wanna I wanna keep this engaged, but how do I do it?

Speaker 1: 12:00 Well, it's pretty simple. What we do is we take the content that we've been talking all about here and we repost it on the Facebook page, right? And then we let, uh, or we send a, uh, an email to that list as well, because we built the email list and then we get them over to the Facebook fan page. And you might say, well, Scott, why do you send them from your email list over to your Facebook fan page? That's a great question. And I got a great answer. Here's why. Because that person can take that post inside of a Facebook fan page and they can share it and Oh boy, do they share it? Right? And when they share it, it shows that they shared a post from this certain page and then that person could come over and like it. Now, one little, one little Ninja trick here, and this was actually brought up inside of, um, of our Academy.

Speaker 1: 12:49 It was brought up by Todd, uh, who's crushing it. Uh, and he actually reminded me of this little trick. So the little trick is this, if someone likes a comment or let me back up, if someone likes a post or just touches it in one way, shape, or form, it doesn't really matter. Let's say for example, they just hit the like button or they S they put a, an emoji there or, uh, you know, whatever, right? Like any of those emojis, any of the different things, the hearts, whatever, right? It shows that they touched it. That must mean that they were there and that they're interested in it. Okay. If they leave a comment. Same thing with that we'll do is that will also allow you to go in. There's a little, there's a little area that you can click on really where the likes are, and then it will bring up the whole menu of all the people.

Speaker 1: 13:40 And then from there, what you can do, as you can see if they've liked the page, it'll say invite if they haven't liked the page so you can invite them. So I literally just as a test, I started going through and I was just clicking invite a whole bunch of people and it doubled the amount of people that liked the page. All right. So really, really powerful powerful stuff here. So I would definitely recommend doing that. So what I wanted to do here though is I wanted to kind of walk you through this process and I want to give you what we did, but then I also want to give you what you can do. All right. So number one is day one is blog post. Okay. We posted a blog post that was day number one. Okay. And if you don't have your own blog posts, you can just find one that you want to share and just share it.

Speaker 1: 14:27 They'll love you for it. Okay. Number two, ask a question. Okay. If you ask a question, a lot of times you're going to get an answer, you're going to get a reply. And then from there that will allow you to be able to converse and to be able to have that conversation will bring engagement to your page. Number three, another blog post. Okay, number four. Another question. This one that we did, got 90 comments, 90 comments of people giving us a just feedback or they're like, let's say it's a bass fishing. Again, what is your top tip for catching bass in the fall? And then everyone puts in all of their ways that they do it. So it's really, really cool number or day number five is another question. 80 comments on that one, which was amazing. And then day six, another question, but this was a little bit different cause we're thinking about, uh, taking, uh, our, our newest brand here that we're using as a case study and creating a, some t-shirts because we think that this market really would buy some tee shirts.

Speaker 1: 15:25 And so we're, we're not gonna do it in merge. We're going to do it in Teespring. And, um, and the reason why is cause it's easier to set up a Teespring to get it kind of up and running without a lot of like business backend setup stuff. Um, so we're just going to do it to test it. Okay. And you can also add like a widget, uh, an ad unit to your, uh, website, which is really cool. Um, so what we did is we put up like a few designs and we said, what's, what's your favorite? A, B, C or D. and from there we had like 40 some people, uh, actually give us their opinions and it helps us figure out which ones are good and which ones aren't. Now we'll still test them all probably, but it was a good way to get an idea of where the market was.

Speaker 1: 16:03 So I want to just kind of run through some of these posts. Some of the numbers. Um, this one here blew me away. Now our page right now has, uh, 1800, I think it's like 1,835 likes and it has 1,910 followers. Okay. There's, it's different. I don't, I don't understand. I guess a follower is saying like, I want to follow this page. The other one is like, I like this page. Um, I don't know why they have to, but they do. So here's the deal though, right? You heard that number? I got one post here that all it was was an emoji or not an emoji. It was, Hey ya, it was a, um, a meme. Okay. Of just like saying and it was funny. And um, I just asked if they could relate. I said, can you relate? And that was it. And we had 6,100 people that, that reached.

Speaker 1: 16:48 Okay. And why is that? Because it's being shared because it's being shared. All right? So that's it. Okay. Now the other thing here is I had some, they got 1,300 so it didn't hit the whole market, but a pretty good amount. Okay? And then I had another one here that got 1,200 a few that got 300 some that got 625 some that got 800 so it's gonna vary, but that's why you want to do it daily, right? And it doesn't have to be a lot of work. All right? So that's what we're doing. Actually a this morning I already did one. Um, and the way that I do a guys I block out some time, a lot of people say, wow, that's a lot of work. No, literally 10 minutes, but 10 minutes in your little in your little block of, of work time and just do it and be done with it.

Speaker 1: 17:32 Okay? And it will, I'm telling you it pays off. But again, we did this, we built this because we were building an email list. It's a byproduct of what we intended it for. But now we're using it as an asset and I can't stress that enough. You need to build these assets in your business. So my question to you is, are you building assets? If you're watching this right now on YouTube, then go ahead and drop it in the comments and let me know. Are you doing that? Are you building traffic assets in your business or are you only looking for the sale? Okay, we need this. We need to flip that around, okay. Because if you have evergreen assets, as we call them, these are evergreen. That means that it will continually bring people in. Those are evergreen. That's what we want to work on.

Speaker 1: 18:14 That's what we want to do. Um, so all right, let me give you the strategy that you guys can use and deploy. Okay? Number one, create a Facebook fan page. Okay? Build that out. Add your logo. Okay. Add your main image on top that represents your Bay, your brand, um, about us. I think it's important to have an about us page, even if it's not that long. And then start publishing posts. I would recommend starting with 10. Okay. And it doesn't have to be that hard. Just go find some really good articles that you like. Write a little summary and link to them, okay. Just just populate it, okay. Um, and if you're going to run a contest, this is a mush. You have to do this and this. We'll build that email list as well. And then it doesn't look like it's just a deserted page.

Speaker 1: 18:51 Um, okay. Now number two, create a daily schedule and post one new thing on a regular basis. It's really, really important that you do that. Stick to that. I'm telling you, committing to something is really, really powerful. Number three, you want to like every single comment, you want to comment back to people. You want to engage as much as you want them to engage, all right? You need to show them that you're there, okay? Even if you're just the admin, okay? So make sure that you do that. It's really, really important that you do that. And you know what? If it's too much work for you, hire a VA to do it. But I would definitely recommend don't using a bot. Don't use an automated tool, at least right now. If you want to do it later to sprinkle in some content, fine. But do not start with a bot because you think it's easier.

Speaker 1: 19:33 And you've heard, you know, everyone say, Oh, the bots great because I can schedule it and it will. I'm telling you right now, Facebook doesn't like it. Okay? There's nothing that beats a manual post. Okay? So definitely, definitely, uh, do that. All right. Number four, if you have an email list, definitely send it out to your email. And you might say, well, Scott, why would I send it out to my email list when they're already on my list? Well, the answer is because you want to get those people over to your page so they can start engaging and help you with that, right? That's why we're doing it. So you want to make sure that you send the list over there. And I just did one this morning where I sent them over and I said, Hey, a lot of great discussion going on over here in our community.

Speaker 1: 20:12 Um, we'd love to hear from you too, and then I just posted a little picture of all the comments. That was it. Okay. And then we've got a whole bunch more coming in. Um, okay. So little pro tip here, uh, or wait a minute, did I? Yeah, number five. I'm sorry. I got off course there. Uh, cause I wanted to give you those extra things a little. Um, number five is rinse and repeat, rinse and repeat. Two through five. Okay. Or two through four really cause five-year repeating. So yeah. Um, so you don't have to build a page, but after you built the page, we gotta create the daily schedule to post something new every day. We need to then, uh, we want to like all of people that are commenting and engaging. And number four, we want to send it out to our email list. If you have one, if you don't have one, you should be building one.

Speaker 1: 20:54 And if you want help with that, you've got to, uh, you've got two things that I can give you right now. Okay. Number one, brand creators, book.com that'll walk you through really identifying where your market is, but then how you can actually go out and figure out what they actually want and getting them to raise their hand by entering their email address. Number two is you can go to list build class.com again, that's list build class.com and that will help you as well because it's a free training of myself and Chris Schaffer walking you through the exact build. We built a list in 30 days, 7,000, uh, like 550, something like that. The most recent one we did, we did 9,332 which was pretty awesome. So go check that out. Okay. Uh, list build class.com. All right, now pro tip, and this is a really, this is a pro tip.

Speaker 1: 21:43 You don't have to worry about this, but I want to throw it out there because I want to give you, um, these, these tips. Um, if you can create videos to post, that's even better to sprinkle those in because here's what happens. Now I can in the background start building a custom audience by how much they're watching a video. So if they're watching 25%, I can target just those people, or 50% or 75% or 100% and we would probably agree, right? If someone watches 50% of your video, they're probably a good part of your market that's targeted. So we could send things to them through Facebook and our email list, but even if they're not on our email list, we got them there. So something else you might want to think about. All right. And then the last thing is, and this is another pro tip, install a Facebook pixel on your website.

Speaker 1: 22:27 If you do that, you can start pixeling those people immediately and then you can start showing ads to them as soon as you want with relative, you know, relatable, uh, you know, and, and stuff that is going to help them. All right? So you don't just want to spam people, you want to give them more useful, more useful stuff. Okay? So that's your other pro tip there. So again, if you need help with this, I would definitely recommend grabbing brand creators. book.com I'm telling you right now, that is everything. There's a six part process. It goes through everything. You can print it out. I recommend doing that, highlighting things, bookmarking things, and just using that book to really map out your brand build and then just take it one step at a time. Okay. Brand creators, book.com that's where you'll find that and that is going to wrap up this episode of the podcast and this video here that I'm doing for YouTube, which is an experiment, so hopefully everything turned out okay, but this is episode seven 92 so if you want the show notes, the transcripts, you can head over to the amazing seller.com forward slash seven 92 you can get everything over there.

Speaker 1: 23:29 If you have a question or a comment, you can head over to the amazing seller.com forward slash ask or you can just leave a comment if you're watching this on YouTube and that's it. All right guys, so that's it. That's going to wrap up this episode. As always, remember I'm here for you. I believe in

Speaker 2: 23:46 you and I am rooting for you, but you have to, you have to come up. Say it with me. Say it loud. Say it proud. Take action, have an awesome, amazing day. I'll see you right back here on the next episode. Don't get them.

Speaker 1: 24:01 Hey, before you go, I've got one quick favor for you and I would love to hear from you and I've also got something that I would love to give one of my listeners and I'm going to tell you how you can get it. So here is the deal. I want to hear from you. So what I would love for you to do is head over to iTunes and leave a review over there. Let me know how this podcast has helped you in one way, shape, or form. I read every single one of them and they really do energize me and give me the fuel to get back on here and want to just keep creating and keep helping. So I really would love you to do that. Now anyone that leaves a review from today. Moving forward, what I'm going to do for anyone that leaves a review and you take a screenshot of that and you send it to me@scottattheamazingseller.com you send me that.

Speaker 1: 24:53 What I'm going to do is I'm going to enter everyone once a month into a little contest, and in that contest I'm going to pull one winner and I'm going to send them a gift, a special personalized gift just for you. So all you have to do, head over to iTunes, leave me a review, and then take a screenshot of that, send it to me, email it to me@scottattheamazingseller.com and that way there you can be entered to win. Oh, and one last thing, if you haven't subscribed yet to the channel, what the heck are you waiting for? Go ahead and subscribe. That way you never miss one of the upcoming episodes. All right guys, so thanks once again, I'll see you in the next show.

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