TAS 795 5 Email Marketing Tips To Get More People To Open and READ

Do you think your ecommerce business would have a better chance at success if you could get more people to read and engage with your emails? Imagine what it would be like to have thousands of people reading about your brand on a weekly basis! On this episode of The Amazing Seller, you’ll hear from Scott as he shares helpful tips he has learned regarding email marketing, how to keep your followers engaged, what it takes to grow your email list, and so much more. If you are ready to but in the time and effort to grow your email list, this is the episode for you! 

Make sure the right people are on your list! 

Wouldn’t it be nice to send a message to thousands of people with just the click of a button? Sure it would but they’ve got to the right people! What good would it do to send a bunch of emails about surfing to people who live in the mid-west? Don’t fall for cheap tricks like buying an email list – just take the time to build one with people who will be interested in your brand. From giveaway contests to engaging in the community you want to market to – earing your way in is a lot better than buying your way in. Hear more about this critical topic by listening to this episode of The Amazing Seller! 

Scott’s 5 Email Marketing Tips 

While you could figure out the best email list building strategy by trial and error, why not learn from someone who’s made a few mistakes and learned along the way? As he built his ecommerce business over the years, Scott has stumbled upon learned some valuable tips when it comes to building an email list. 

  1. Warm-up your email list by sending goodwill emails. 
  2. Create a great subject line that draws people in.
  3. Send your emails consistently. Set a schedule and stick to it! 
  4. Use text-based emails. Don’t try to use all the bells and whistles.
  5. Send an email to the people who didn’t open your initial email. Follow up is key!

Have you tried any of Scott’s tips before? Which ones do you need to start implementing in your ecommerce business today? Make sure to listen to this episode of The Amazing Seller as Scott expands on each of these tips and so much more! 

Bonus tips! 

If you’ve been around the TAS community for very long, you know that Scott is passionate about resourcing ecommerce sellers like you. From live events and books to ebooks and other resources, Scott wants to pass on the helpful tips and lessons he has learned over the years. In addition to his five email marketing tips, Scott also wants to share some bonus tips. 

  1. Send an email in the beginning with no links or asking them to reply. 
  2. Use the “P.S” in your email to offer products or links. 
  3. Limit your call to action to one or two max. 
  4. Keep your messages short and to the point. 
  5. Make sure you have solid web servers! 

These tips are just a peek at the ton of insights and lessons you’ll learn if you keep taking Scott’s advice. What are you waiting for? Check out some additional resources that Scott has for sellers like you located in the resources section at the end of this post! 

WATCH VIDEO HERE

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:15] How did you build your email list? Don’t buy one! 
  • [9:20] Warming up your email list – start sending goodwill emails. 
  • [14:00] Craft a great subject line. 
  • [18:00] Send your emails consistently. 
  • [20:20] Use text-based emails. 
  • [24:00] Send an email to the people who didn’t open your initial email. 
  • [29:30] Scott’s five bonus tips.
  • [31:40] How to use the “P.S” 
  • [33:50] Why good web servers are critical. 
  • [36:40] Resources you can use.
  • [38:20] Scott recaps all five tips. 
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TRANSCRIPT TAS 795

TAS 795: 5 Email Marketing Tips To Get More People To Open and READ

Speaker 1: 00:00 You know, the one thing that has really worked very, very well for myself and a lot of people that I've helped over the years that is getting people to open and read my emails today. What I'm going to share with you are five tips that's going to help you and really improve your emails showing up in your markets inbox and they're going to be looking forward to it. They're going to want to open that email and then click on the link that is inside that email. If you're interested in getting more eyeballs on your brand, you're going to want to stick around because that's what we're going to cover in this show.

Speaker 2: 00:44 Hey, Hey, what's up everyone? Welcome back to another episode of the amazing seller podcast. This is episode number seven 95 and like I said in the very beginning there today I'm going to give you five tips for email marketing. Yes, email marketing is still working and I'm going to share with you some strategies. I'm

Speaker 1: 01:04 also going to give you five additional bonus tips that are going to really increase your email marketing efforts. And if you're not doing email marketing yet, well I'll talk a little bit about how you should and how you can get started as soon as possible. What you really, really should. Now, if you're brand new to this show, I just want to introduce myself. My name is Scott Voelker and I am here to help you build a future proof business so you can create the ultimate freedom. That is what this show is all about and I'm so glad that you're joining me here today. Now, if you're listening to this on the podcast, I want to thank you for listening and a while I just did that like you guys could see me, but the reason why I just did that, I actually was like, Oh, thank you.

Speaker 1: 01:48 And you couldn't see me actually doing that, but on video you can see me doing that. So it was more for the people that are watching this. But I did want to thank you as well because it means a lot that you are tuning in so we can really get down to business as far as building a future proof brand. This isn't about, you know, the next shiny object or the strategy that's gonna work today, but not tomorrow. The things I'm going to be talking about in this show in particular, these are working now and they've been working for a very long time now. I have tweaked a lot of different things over the years, but once you understand it, once you understand these five simple tips, it really becomes a lot easier. All right, so really excited for you guys to dive into this topic with me today.

Speaker 1: 02:34 Now, before we do, if you are just starting, you're just starting your brand, you're not sure if email marketing is for your business, which I would argue with you that it probably is a, I would say 99% of businesses could probably use email marketing. You just need to do it in the right way. And there's a lot of myths out there with email marketing and I'm going to really debunk them here today as well. But if you are at that stage where you're just not sure if it's for you or you don't even know if you can do this in your market that I would definitely recommend you go and you download my brand creators, the playbook. All right now for just a cup of coffee, like one cup of coffee, we'll get you access to this. Uh, so all you have to do is just head over to brand creators, book.com again, that's brand creators, book.com and it's really the six part process for building a brand and email marketing is in there.

Speaker 1: 03:28 I have a whole section in there. One of the pillars in building a brand is email marketing, email list building. And this today is going to go really deep into how to get your emails delivered to your ideal customer or potential customers and really just getting in front of those people on a regular basis. All right, so that's what we're going to be talking about. Again, brand creators, book.com. You can grab that by heading over there, but before you do, let's go ahead and let's, uh, let's get to it. So even before we get started within this topic, I need to make sure that we're very, very clear here. Okay. And what I mean is before we start, we need to make sure that if you have built an email list, okay, if you already have and you know who you are, right? If you already have, the first thing I need to ask you, and this is what I'd be asking if you and I were sitting across the table from each other right now, is how did you build the email list?

Speaker 1: 04:25 Because there's different qualities of email lists out there. And I don't mean go buy a list. If you went and bought a list from someone, then it's not probably the best list because we don't know how that list was built. And I don't recommend doing that. I believe that you should always build your own, or if you've bought a business, then you can take that email list over. But that email list should really be nurtured, but also should be a well targeted email list. All right? So make sure that we're clear on that. If you don't know, if yours is, then you need to go back and kinda think about like, okay, how did I build this email list? Um, we always start with a giveaway or a contest of some kind. So we can really throw, you know, the, the, uh, you know, the fishing rod, if we can use that analogy one more time.

Speaker 1: 05:14 If we can throw that out there and, and in the pond of people in the pond, in our market in a sense, right? And we're, we're getting them to raise their hand or in this case bite, right? And then from there we can start to have that conversation. But you really need it to be laser targeted on who you're trying to go after. And that's why I love Facebook groups and Facebook pages because this allows us to tap in to the market. Because they've already identified themselves as someone that's interested in fishing because it's a fishing page, right? Or a fishing group or an interest group of some kind. All right. So then what we do is we, we get that list or we start building the list by using something that we know that they'd be interested in. And I actually have an example here.

Speaker 1: 05:59 So if I was going to use, let's go and use woodworking instead of bass fishing, like we always do, right? So if I was going to build a list in the woodworking market, okay, if I'm going to go after that market, I'm going to want to put something together that I know that every woodworker would want. Okay. So this allows me to get them to raise their hand. Then I can start the conversation. And so what I would do is I would have the ultimate woodworking toolkit. Okay. And I would run an ad of either myself or whoever, right? Is going to be representing this or maybe just just showing the set of tools and then just being like, you know, when the ultimate woodworking kit in celebration of launching our website, you know, a, I love woodworking.com, something like that. Okay. And so then what I would do is I'd start running ads from Facebook.

Speaker 1: 06:49 So on Facebook I need a Facebook fan page. And if you missed that episode, you're going to want to watch that because I talked all about how we built a list and then we built a Facebook fan page on the back end of that almost by accident and it's turned into a whole nother list that we're able to use and leverage. Uh, so I will link up in the show notes or in the description of this episode. So this way here you can go back and listen to that when I believe that one was seven 93 if my memory serves me right, but definitely go to the show notes. This episode is seven 95 so the amazing seller.com forward slash seven 95. All right. So now if I was going to do that, I would go after the market, okay. By putting something out that I know that they're interested in.

Speaker 1: 07:31 Now, some people would say, and I've had people say, well Scott, you know, if you do that, you're going to get people that are just looking for free stuff and you know what? Yeah, you might, you might get those people and it's okay because as we go through this five step process, you're going to start weeding them out. Okay? You're going to start weeding those people out by going through this process. And we're doing it every single time we send an email, we get people that unsubscribe. Well, wait, Scott, people want to subscribe? Uh, yes, it is common and it's okay. And uh, the reason why we send emails to our list on a regular basis is because we want them to unsubscribe. Well, the people that don't want to be receiving stuff and then that cleans our list. All right? So that is part of our strategy is once we get the list and it's a pretty good size list, then we'll start whittling it down by us just sending them useful information.

Speaker 1: 08:21 Now not, we're not going to hit them over the head with promotions, uh, at first. Uh, and we will do it down the line, but we're not gonna do it in a way that spammy or sleazy, we're just going to do it when it adds value. All right? So very first thing that we need to understand, like I said, is, is the quality of the list and it's really, really important that we do that. Okay, so let's get to it. We're going to get into step one here. Now, step one. Now if you have a list right now and it's just been sitting there, you can follow the same, the same process. Okay? And I recommend that you do. I actually have people in our Academy brand creators Academy and I have people in there right now that if they came into the Academy with a list that they built or maybe 2000 people and they haven't sent anything to them in like six months.

Speaker 1: 09:07 So the first thing we want to do is take them through this process and that will warm up the list. It will also let us know who is not receiving emails and then we can eventually delete those. So it really, it's a good way to warm up the list as we call it. All right. So number one is we want to start sending Goodwill emails, meaning we're going to add value to their life, right? If they signed up to win the ultimate fishing kit or the ultimate woodworking kit or tools, then we're going to start giving them emails that's going to help them in woodworking or catching more bass, right? It makes sense. And we've been doing this right now and you're going to be blown away when I share with you some of these stats here, uh, with some of the emails that we've been sending.

Speaker 1: 09:52 And I also learn something just about three weeks ago from switching servers or actually the company and the servers. I'll talk about that a little bit later. And it's pretty interesting because we increased our open rate on emails that we thought were dead in a sense, not really, but just they weren't opening and we thought it was just Mel people aren't interested anymore and that wasn't the case. So I will get into that. But you have to send emails. Okay. If you don't send emails, you can't look at the data. We can't look at the numbers. And that's the great thing with email marketing is, is depending on the service that you're using, we're using convert kit, uh, which is really, really great. And I, I've got a little story here at the end I'm going to share with you, which kind of blew me away.

Speaker 1: 10:37 Uh, and also if you did want to go through my affiliate link, you can, and again, you would buy me a cup of coffee, the amazing seller.com, forward slash convert kit. And, uh, you can sign up over there and I believe they have a free trial now. So I'm definitely a great, a great tool to use. I'm a big fan of it. Um, so what we want to do here in step one is we want to start sending Goodwill emails. Okay? Now what do you send in this type of email? It's very simple and this is where people get hung up too. You send them a tip, you send them question, you send them spotlight of someone that's in your community. Okay? That's it. Like it does not have to be hard. It literally can be a couple of paragraphs if that. It doesn't have to be hard or complicated or scary.

Speaker 1: 11:24 Okay. And don't think to yourself, Oh, but what if five people unsubscribe? It's okay. They're there now raising their hand and say, Hey, I don't want to hear anymore. Okay, good. We only want to talk to the people that want to hear from us. Okay? So just remember that. And don't be afraid of sending emails. Okay? We need to send the emails. Okay. In order to get a response here. So number one is start sending the Goodwill emails. Do not just build the list to launch your next product. Do not that, okay? That will not work. I'll tell you that flat out right now, if you're building a list to only then send a promotion to them to launch your product on Amazon or on eBay or on your own Shopify store, do not do that. Could you get a few sales? Yes. Is it going to be worth it?

Speaker 1: 12:09 No. Okay, so don't do that. Okay. There's other ways that we can do that later. Um, you don't want to do it at this stage. Okay? So the first thing we want to do once we've built that list is we want to then start sending those Goodwill emails. Okay? Very, very simple emails. Not hard. Basically just like, Hey, I'm just wanted to drop in today and give you a tip about how to catch more bass in a pond. Right? That's it. Last week I was out fishing and I tried this new lure and I couldn't believe it, but it worked. And I've had such a hard time in this pond, but that lure just worked like crazy. Go check it out. And it might be your lure. It might not. It might, it might be a S it might be a potential sale. Um, but that is not the motive here.

Speaker 1: 12:56 Okay. Or it could be when you're fishing in a pond, make sure that you go in the morning versus the evening because the water is a different temperature and whatever. I'm throwing stuff out here. I have no idea what I'm talking about. Okay. So that's the type of stuff we're talking about. Or, uh, Hey, uh, you know, Hey, just wanting to drop in here. I'm going to be doing a new furniture piece this weekend. And uh, last week I did the drawers and I did this dovetail and I was having a tough time, but I figured out a jig on how to create this thing so I could create perfect dovetails. Go here to check it out now. Now maybe that's your video or maybe it's someone else's that you found and you're just sharing it. Okay. So that's it. That is all that a good Goodwill email is. Okay. You're just, you're giving value as if you would do that to a friend.

Speaker 1: 13:41 If you and your friend think about it this way, if you and your friend, uh, were, uh, both, uh, you know, bass fisherman or maybe into woodworking, if you found a tip, you would forward it to him, right? That's what you would do. It's the same idea here. It's the, it's the same idea. Okay? So that's number one, send Goodwill emails as soon as possible. Okay? Number two, when you're sending the emails, this is when it pays to start to really come up with a nice subject line, a good subject line. And what do I mean by that? You know, if you're scanning through your emails, your inbox, you see something that catches your eye. So first off, a little bonus tip here. What has caught your eye that someone has sent you, whether it's a friend, whether it's a family member that you're not just because it was them, but something caught your eye, right?

Speaker 1: 14:33 You should start taking notes of what those are, right? We just literally sent an email yesterday. It was crazy. Um, and this was out to a list of about 35,000 people. This is in the brand that I talk a lot about as the new brand. It's about three years old and I send out three emails a week to them by way. Um, and so on this one email, I'm usually averaging on an email open on that list, maybe the first round within 24 hours. Around 12%. Okay. And uh, this email got the 12%, but the one thing that it got that blew everything else away was the amount of clicks I got in the email. Okay. So because I was able to get, you know, I'm pretty good at writing and it just didn't happen. It's from just trial and error, trial and error. What was a good subject line?

Speaker 1: 15:23 And the subject line that always works well is curiosity. Okay. Top best router bits for woodworking in 2020. Right. Um, you, if you use the top like top, you know, a fishing lures in 2020, right? Or a top five. Right. Cause then now it's a specific number. And then what you can also do at the very end of it in brackets, put something like number three blew me away right now it makes you think, well I want to know what number three is. Right? So curiosity is a big driver when you do email marketing as far as getting the emails open. Cause there's one thing that you need to understand when you're doing email marketing is you want to to really understand there's two things we're doing here. Number one, we're getting their attention. Okay, they have given us permission to email them. So now the next part is getting their attention and to get their attention is something like curiosity driven.

Speaker 1: 16:17 And then from there, once we get their attention, they open the email. Now our next goal is to have them click on a link and do something. Okay. And go somewhere. This email, which is crazy, this email got over six, I believe it was six, 6%, five or 6% of a click through rate, which is mind blowing. It's mind blowing. It's like close to 2000 people. Um, which is insane. Um, so anyway, if my math is right, maybe it was a little less than five or six, I forget what it was, but it was, it was, I believe it was 1,725 clicks in an email, clicks in an email, which is insane. And the open rate was our standard 12% on the first email. But then we do something after that that we get another eight to 10%. And I'll talk about that here in a minute.

Speaker 1: 17:05 So number two is really come up with some, uh, some good subject lines. Take a little time to think about those subject lines, keep them short and punchy. Okay. Um, so in this case, um, I have down here for myself to remind you is, um, like something like the top seven routers for 20, 20 or best best louvers to catch more bass or how I caught a five pound bass in three minutes. Right? You see where I'm going with that? So we can spend all day going over these and you probably should sit down and start brainstorming some or sign up to someone that's in your market and see what they're doing. Maybe they're doing a good job and maybe you can model something, I don't mean steal anything but model it or sign up this completely different market and then just go through their followup or look at some of my emails, right?

Speaker 1: 17:51 Like just follow other marketers that are doing it but not maybe in your market. And then you can just use some of that stuff, um, as inspiration and as a stuff to model. All right, so that's number two. Number three, choose dates to send consistently. Okay, let me say that one more time. Choose dates to send consistently. So what I mean by that is don't just send one app. I'm going to write an email this week, maybe Tuesday, maybe Wednesday. Don't do that. At least have one day that you are always sending out that email. Now if you're only going to send one email, make that one day. Now what I generally do, it depends. Actually, I do it a little bit different depending on the market. So inside of the brand that I was just talking about, the one that has 35,000 emails, and we send three emails a week.

Speaker 1: 18:42 We send, uh, let's see, Tuesday, Thursday, Saturday. That's what we did. We used to go Monday, Wednesday, Friday, and then we played around with just two a week, Wednesday and Sunday. Um, but now we're doing a Tuesday, Thursday, Saturday. Those are our days. I had to think about it. The other, um, the other one that we're building inside, the other brand that we're building, it's, it's fairly new that we're building inside of a brand creators Academy. That one there, I'm sending two a week, sometimes three, and we're getting our, we're doing two emails and Tuesday, Thursday. Um, so that's what we're doing there. So it's really important that you set these, these specific times or days that you're sending emails. If you're gonna send at least one, that's fine. If you want to sprinkle in a couple when you feel like it, that's fine too. But you do want to stay consistent with at least one per week.

Speaker 1: 19:36 All right? So set those dates. Like I said, if it's going to be a Monday, make it a Monday. Uh, and a lot of people say, well, it's got, what's the best time? Uh, well it's gonna depend. Okay, I'll, I'll pull something out of Chris Shaffer's vocabulary. It depends. Um, and it does, uh, but I always like morning because I know people are checking their emails sometimes with their coffee or once they get into work and that's usually the best time and I want the whole day for them to be able to have that. Um, so I usually make it where I'm doing it between eight and 9:00 AM Eastern time. That's just what I do. And it's partly because I'm doing it for convenience for myself. So when I sit down in the morning, I can go ahead and know that I'm getting these emails written and out and I'm done for the day.

Speaker 1: 20:18 All right, so that's number three. Choose the dates to send and stick to it. Be consistent. All right. Number four. Okay. You want to use text based emails? Okay? I know, I know. It's like, yeah, but Scott in these email providers, they have really cool graphics and templates and we can create all these different buttons in this. That right there is not necessary. I want you to answer this question. You receive an email from your friend, does it have any of that stuff? Doesn't does it? You shouldn't be sending that to your, uh, you know your, your market because I want you to consider those people, your friends because they are in a sense, right? They're helping you in your business and you want to have some type of relationship with them, whether that's you or the face of the brand or just the brand itself.

Speaker 1: 21:14 And the other little, little side tip here is when you're writing an email, don't think about writing to 35,000 people or 5,000 or 500. Think about one person who is that one person in your market that you're writing to. And if you don't know that, you're going to start to see who that person is because you're going to be answering questions. You're going to be seeing people post and comment in your, in your groups or your pages. Um, and so you're going to start to identify that. And then once you do, you want to start thinking about that one person that you're writing to, even though it's going to be to, you know, a few hundred or a few thousand. Um, so that's just one little side tip that I've always done. I'm always writing to a friend, Hey, here's something cool. You should check it out or here's something that I'm thinking, um, that would benefit you and here's why.

Speaker 1: 22:00 Right? So really important that you do that as well. But the text versus these really fancy themes and graphics, it's just not necessary. The other thing is, is deliverability is a big deal. So, you know, we have like inbox, we have, uh, promotions and we have social. So like they get dropped into here cause they're filtered through Gmail or Yahoo or whatever provider you're using to handle your emails. Well, here's the thing, okay? And I got one bonus tip here for you, uh, that I'm going to share with you that really does help deliverability. But one thing that does help your deliverability is not having a whole bunch of links, a whole bunch of graphics and, and really flagging that this could be spam because they know, I say they Gmail, Yahoo, any of those, they know that as your friend, you're not really sending a lot of this stuff.

Speaker 1: 22:51 Generally, it's usually text-based, maybe an image here and there, maybe a link here and there, but that's it, right? So even some wording that you use, you might not use in typical emails, you want to eliminate that stuff too. All right, so number four, like I said, no, uh, no graphics, just use text. Um, and especially if you're going to use graphics at all, I would wait at least 30 days from the time that person signs up to the list. And the reason is is because you want to give it that 30 day window for them to be able to open one of your emails and that will signal to your email provider, Gmail, Yahoo, that, Oh, this person opened any email, they must want to get that email. They must. So it almost like puts them in a a safe place where they're now going to be on a list of people that raised their hand because they opened an email from you.

Speaker 1: 23:39 Um, so that's important. All right, so all right, number four, again, use text only, especially when you're first starting, okay? Okay. Now number five. Okay. And this is a big one here. This here is something that we do all the time and people in brand creators Academy right now, they're doing this exact same thing cause we told them to and they're getting very similar results. The open rates have went up dramatically. And these are people that are receiving emails that wouldn't have received emails if they didn't do this one thing. And now one thing is sending an email to your unopens. Okay? Now, what this means is let's say for example, I send out an email, I write the email, I send it on Tuesday, and this is exactly what we do. So I send it out on Tuesday, boom. I click send. Okay, and think about that for a minute here.

Speaker 1: 24:33 Let's, let's stop for a minute. I just wrote an email, okay, I select the list that I want to send it to and I hit send. It goes out, right? That was a good sound effect. Boom, boom. Right? It goes out to everyone on that list. That's powerful. Okay, so and the crazy thing is whenever I do that, I'm always amazed because about, I don't know, 10 minutes later I'll go on, I'll refresh. I just want to see how quick people are opening it and I'll have immediately like four or 5% of people on that list open up already. That could be 500 people. That could be a thousand people. Crazy, right? One click of a button, that's the power of email marketing. Crazy. Okay? So what I do is I write the email, okay with it, with a nice subject line, little curiosity in there or something that I know is going to get their attention.

Speaker 1: 25:20 It doesn't always have to be curiosity. It could just be something that would get their attention. Um, so then what I do is I wait 24 hours. Okay. And then I come back, I look at my numbers, I'm like, okay, 12% on the open rate. We had a, you know, 4.6% click through rate. That's really good. Awesome. Now what I'm going to do is I'm going to go in convert kit, I'm going to go to where it says send to unopens, right? Or resend to unopens and then it will go out to anyone that has not opened the email. Okay? And you would think, well, if people didn't open the first time, why are they gonna open the second time? Well, there's a couple of things we can do here. Number one is we will change the subject line just a little bit. Okay? So if it said, uh, let me see here what I had here, I had, uh, for the, let's see, uh, okay, so like, um, top, uh, woodworking router bits 20, 20.

Speaker 1: 26:15 Okay. And then the next one might be like, um, best. Okay. So it could be top or you could use the word best, right? So top router bits, 20, 20, or best router bits 20, 20, just change up that little bit. Now when they see it again, it looks a little different and it might just get their attention. The other thing is, and this is what a lot of people don't understand, is that email that they didn't open, they might have been ready to open it, but they were like, Oh crap, I got to go like, you know, boss just called or, um, or I got to get home or whatever. And then they forget about it and then they're, you're buried down in the inbox. Well, the next morning if I send to the unopens, I'm back to the top again. Okay. Because they didn't open the email yet.

Speaker 1: 26:55 If they open the email, they're not going to get another one. Okay. Until I send another broadcast to the entire list. That's how it works. But the numbers are absolutely crazy. We're adding between eight to 12% additional additional to the 10 or 12% we already got. So we're getting over a 20% every single time. And in some cases we're getting as high as 35 to 40% 35 to 40% insane. Okay. Insane. And if you look up, if you want to do a Google search, like what's the industry standard for email marketing? Open rates, you'll see it's probably 10 to 12% something like that. Maybe 15 okay. We're crushing that and it's from that one little strategy. Okay. And it's really simple. It literally takes me five minutes and a lot of that five minutes is me thinking of what should I change the subject line to?

Speaker 1: 27:50 What should I add to the subject line? That's it. That's all I'm doing. Okay. So if you're not doing that yet, please, please try that and do that. All right. Everyone that's trying it inside a brand creators Academy, they're telling me, yeah, I'm getting an extra 8% open rate on this. And that could be a list of a thousand people. It could be a list of 10,000 people. Okay, that's big. Okay. That is big. So definitely, definitely consider doing that. If you only send out two emails a week, you can wait 36 hours if you want. Cause the crazy thing is after 24 hours, you'll look at your numbers. If you just wait another 24 hours, 36 hours, like I said, total 36 or 48 hours, however you want to do it, you're going to notice that that same email, the one that you, um, that you first sent that is going to still slowly get a higher open rate just because it's been sitting there longer or longer.

Speaker 1: 28:43 And someone might not have checked their email for four days, right? So that will automatically still increase. Uh, but, uh, you can wait 36 hours, 48 hours if you want, if you only send two emails and then sent to the unopens and you'll probably see very similar results. Okay. The reason why I say if you're only sending two emails, because what I do is I send out three emails. So what I'm doing is I'm like sending the one email, I'm waiting 24 hours sending to the unopens. By that time I'm ready to send another email to the list, to the entire list, and then I wait a day, send to the unopens. Then I, the next day I send the email to the list again and then I send to the unopens and then I rest come back and repeat it all over again. Okay. And I do this every single week.

Speaker 1: 29:28 Okay. So it's pretty cool to look at those numbers. Um, so definitely, definitely consider doing that if you have not, that's a big tip. Now I got five other little tips here for you. Actually, there are big tips. Okay. Tip number one is send email in beginning with no links, asking them to reply. Now, I know I mentioned that before, but I'm going to stress it right here. And this, I'm going to give you a little example. This could be something that, uh, let, let's say that you did your giveaway and you're doing your giveaway, and this is actually what we teach is in the first email, it's going to be very short. It's just going to be like, um, details on, um, whatever woodworking giveaway. Okay. And then it might have like brackets and it might say a must read or, um, read something like that, right?

Speaker 1: 30:11 And then they'll open and be like, you know, Hey, this is Scott. Uh, just wanted to say thanks for throwing your name in the hat to win the ultimate woodworking, uh, kit or toolkit or whatever. Um, so I just wanted to drop in, make sure that you had, uh, the resources that you can go share it to get more entries. Um, that's, uh, that's here. Here's the link. And Oh, if you have any questions or anything, please email me. I'd love to hear from you. And, uh, and that way there I can get to know you a little bit better. All right, have an awesome day. Happy woodworking. Talk to you later, Scott. That's it, right? So I might include just that one link in there. That is it. Everything else is straight text, very short, very conversational, very natural. And what that does is it does get people that want to respond to you and they'll be like, Oh yeah, I can't wait to see if I won.

Speaker 1: 30:59 And Oh, I've been working for 10 years now after I retired. Right? So then you start learning about, you're like, Oh yeah, that's right. Woodworking. A lot of times there's people that are retired that get into work, woodworking for a hobby. Oh, maybe I should start making some content around that. Maybe I should start sending emails about that, right? So I'm starting to learn. But what it also does is it gets people to, to message you, and then that sends a signal to Google or Gmail and or Yahoo that says, Oh, they're conversing back and forth. They must be friends. Right? So that's how that works. That's a big tip right there, guys. All right, bonus tip number two, use the PS in your email for a promotional area if you want to. Okay? So a lot of people say, well, Scott, what if I want to promote something?

Speaker 1: 31:43 There's a nice easy way you can do it. Just drop it in the PS and let's say for example, I did have a set of lures that I was selling and I was a bass fisherman. Or let's say I had a router pit set. You might in the PS go, Oh, and if you missed it, I just launched my brand new router bits set over on Amazon. Um, I'd love for you to check them out and, uh, and let me know your thoughts. Uh, I'm always trying to make better tools for us woodworkers, something like that. Like that's it, but it's totally at the end. Okay. So it's, it's not like you're really promoting it or pitching it and people will go down there. And the cool thing is, is if you're using a tool like ConvertKit, you can see the clicks and where they're coming from.

Speaker 1: 32:21 So you can go, Oh, in that email, people scroll down and click that link on the bottom right. So it's really important that you do that. So that's the PS. You don't have to use it as a promotional area. It could just be another way for you. And I've done this where you're like in the PSB like Oh yeah. And if you, if you haven't heard, we have a Facebook group where we're over there trading secrets on the best woodworking practices. Um, if you haven't joined yet, go there. And then you get people to go over to your Facebook group. So that's another way to promote the brand or a channel that you're trying to, uh, get more attention on. So that's, that's tip number two. Use the PS number three. Okay? Limit your call to action to one or two max, okay? You don't want to keep having all of these calls to action in there.

Speaker 1: 33:03 You've got three, you got five, two things here. One, it doesn't look good, okay? You got all these links are like, man, my friend doesn't send me all these links. And then number two, it will send a flag to, again, Gmail, Yahoo because it has a lot of links in it. So don't do that. So bonus, tip number three, bonus tip number four, keep those emails short and broken into small blocks. People do not want to get this novel, they don't want this big block of text. Keep it short, simple to the point and again, bring curiosity. And so they want to click over but also build rapport with these people through sharing a little bit of a story, but break it down. Keep it short like you would send to a friend. All right. And then bonus tip number five is convert kit versus active campaign versus click funnels versus SendGrid.

Speaker 1: 33:50 My little tip here for you is no matter what, uh, what platform you're using, what software, what tool you're using, you want to make sure that you're set up on good servers. And I'm not going to get into all the techie stuff behind this, but we have, and that's why I put that there because we actually have tested a lot of different ones. And the best one right now today is ConvertKit. And the reason why is because I believe their servers are very, very clean, meaning they don't have a lot of people on their platform that is spamming. And the reason why I know this is because it's, it's um, you know, for them, they actually have to manually look at your website and manually look at your content before they even allow you to send one email and they might just turn you away.

Speaker 1: 34:38 All right? So I really liked that because I know that I have better deliverability and I've tested this, and I'll probably do a whole episode on this because it's really, it's really interesting, but it's also something that people should know because you might be thinking you're not getting a good deliverability and you might just be thinking, cause your emails aren't resonating. Or, uh, you know, maybe people are interested anymore. Well, we had a list of over 30,000 people that we had classified as disengaged people that haven't opened an email in 60 days and we just assume that people were not interested anymore. Well let me just tell you something. When we would send to that list, cause we segmented that list, once we sent it to those lists in active campaign, we were lucky. Lucky to get 1% open rate. 1% okay. When we switched over to convert kit and we did the whole unopen thing again, we got over a 6% open rate now too, you might be like, well that's not that great.

Speaker 1: 35:33 No, it's fantastic. These people are not on our main list. These are people that we were just going to basically delete, right? So we had a lot of people, I mean over a thousand people. I mean that's like a brand new list. Okay. But it's because we switched and we tested it. So again, no matter you know what you're on right now, just consider that if your open rates seem very, very low, it could be a lot of different things. But one of them could be the server that they have you on inside of that, uh, you know, whether you use a MailChimp or a Weber or active campaign or click funnels or any of them, it just might be a, uh, a spammy server that they have you on. So again, I want to get too geeky here on ya, um, but it's working really well for us.

Speaker 1: 36:18 Um, again, if you wanted to give it a test drive, you can go through my affiliate link and head over to the amazing seller.com forward slash convert kit. Again, that's the amazing seller.com forward slash convert kit. Uh, before I do move on here, I'm going to do a little recap, but before I do another thing here, if you're thinking to yourself, like, Scott, I want to build a list. I want to do all this stuff, but I just don't know where to start. I've got two resources for you. One, if you go to a free workshop, myself and Chris Shaffer did totally free by the way. Okay. If you go to list build class.com again, that's list build class.com you will see us take a market from scratch and build a list of over 7,000 emails. We'll show you exactly how we did it. We'll show you the strategy behind it, how everything was set up, all of that stuff.

Speaker 1: 37:04 And it's inside of that web class. Definitely go check it out. Yes, inside of there we're going to mention convert kit. We're going to mention giveaway boost. If you purchase any of those, we will get a commission from those. So that's, that's basically what will happen, right? Well we'll get paid that way. You won't pay anything. Um, but if you did go through one of them, we would get compensated for that. You would buy us a cup of coffee, uh, or Chris Schaffer. Uh, he likes his bone broth, so maybe maybe we'll buy him some bone broth. Uh, but anyway, that's uh, that's the deal there. You really do need to understand how everything is fit together. The other resource, which I would say do that one too, or just do that one is definitely grab the playbook because the playbook is going to really allow you to map out your market as far as content, but also then how do you include that in email?

Speaker 1: 37:48 How do you build the email list from scratch? But then how do you start to communicate with them and, and take your content that you're building and creating and then bring that into your emails. Um, so again, if you're interested in going through that, like I said, it's six parts to building a profitable brand. Uh, you can head over to brand creators, book.com. Again, that's brand creators, book.com and uh, yeah, that there, we'll give you all the steps to really get this stuff working. All right, so let's, let's recap here. All right, we gotta, we gotta wrap this up. It's been a little bit longer than I thought, but we had a lot to cover there. All right. Number one, send Goodwill emails. Get that, get that list warmed up, let them know you're there. Let them know that you're going to be delivering useful, helpful information like you would a friend.

Speaker 1: 38:31 Number two, use curiosity in your subject lines. Really, really number three, choose a date or dates to send and be consistent. Big one there guys. Number four, use text style emails, no graphics at first, uh, or images. Keep it really, really light and very simple to read. All right. And number five, always, always, always send to your on opens. And if you are using an email provider that doesn't allow you that function, you need to switch and I would suggest convert kit. All right? So, um, definitely, definitely do that. I'm telling you, it is huge. Um, it's a huge game changer for us and uh, and I'm just loving it and I just love seeing what we're getting from, from emails that we wouldn't have sent, right? We would've just sent the one and been done with it and we would've lost that entire opportunity and the people on the other end would have lost, right?

Speaker 1: 39:25 Because we're not just selling products, we're, we're actually helping people. So imagine if I couldn't get it to those people, maybe I was able to send a bass fishing tip to a guy, uh, because I sent to the unopens and then he wins his tournament that weekend and he loves it and he had a great weekend with his father. That's what we're talking about. All right, so there's your five tips for how to get more eyeballs on your emails and getting people to read them and really driving people over to your brand. And this is a great way to amplify your content, which again, we talk a lot about that in the playbook, but everything just works really well together. When you have a great plan, you know your market, you know what they want, what they need, and you show up on a consistent regular basis. All right, so guys, that's it. That's going to wrap up this episode. This is episode seven 95 so the show notes can be found@theamazingseller.com forward slash seven 95 transcripts, notes, and all the goodies will be over there on that page. And, uh, yeah, go over and get the other resources that I talked about. I think that there'll be very useful for you and uh, that is going to officially [inaudible]

Speaker 2: 40:28 wrap this up. So once again, just want to say thank you and remember as always, I'm here for you. I believe in you and I am rooting for you, but you have to, you have to come up. Say it with me. Say it loud. Say it proud. Take action. Have an awesome, amazing day and I'll see you right back here on the next episode. Now go get them. Hey, before you go, I've got one quick favor for ya and I would love to hear from you. And I've also got something that I would love to give one of my listeners and I'm going to tell you how you can get it. So here is the deal. I want to hear from you. So what I would love for you to do is head over to iTunes and leave a review over there. Let me know how this podcast has helped you in one way, shape, or form.

Speaker 2: 41:16 I read every single one of them and they really do energize me and give me the fuel to get back on here and want to just keep creating and keep helping. So I really would love you to do that. Now anyone that leaves a review from today, moving forward, what I'm going to for anyone that leaves a review and you take a screenshot of that and you send it to me@scottattheamazingseller.com you send me that. What I'm going to do is I'm going to enter everyone once a month into a little contest and in that contest I want to pull one winner and I'm going to send them a gift, a special personalized gift just for you. So all you have to do, head over to iTunes, leave me a review, and then take a screenshot of that, send it to me, email it to me@scottattheamazingseller.com and that way there you can be entered to win. Oh, and one last thing, if you haven't subscribed yet to the channel, what the heck are you waiting for? Go ahead and subscribe. That way you never miss one of the upcoming episodes. All right guys, so thanks once again, I'll see you in the next show.

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1 comment
  • Great Podcast!!!!

    Thanks Scott and team. I listened in the car earlier today. It’s great to be able to come back and get all the details and steps from the show notes. Really appreciate the hard work!!!! Plan on buying you a cup of coffee via Convert Kit. Enjoy!!!

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