TAS 797 3 METHODS To Create Content For Your Brand

Are you ready to get your ecommerce brand up and running? Do you find yourself going back and forth between several different approaches to building your brand? Scott and Chris are here to help sellers like you cut through all the complexity and get to the heart of what really matters – building a successful business! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over several methods you can use to create content and reach your target market. The guys aren’t just making this stuff up – they’ve put their money where their mouth is! Have pen and paper ready, you don’t want to miss a minute of this engaging episode! 

The expert

How do you take your passion for rock climbing or bass fishing and leverage that knowledge to build a brand? Is there a way to convey and use the knowledge you’ve accumulated over the years to grow a following? According to Scott and Chris, the expert method is an excellent way to build an ecommerce business. By utilizing the specialized knowledge you’ve gathered from your personal or professional life, you can position yourself as a subject matter expert. The expert method isn’t a permission slip to be a jerk – you can be knowledgeable and humble! Learn more about this effective method by listening to this episode of The Amazing Seller! 

The novices’ journey

Are you completely new to coin collecting? What about dieting? One powerful way to connect with your target audience is by inviting them along for the ride as you dive deep into a niche that you are new to. Let’s face it, no one likes feeling like they are out of their element – imagine that someone came alongside you and admitted that they don’t’ know what they are doing either but that they’d like to figure it out with you. By making that subtle shift toward solidarity you can gain your follower’s trust and bring them along for the ride. Tune into this episode of The Amazing Seller as Scott and Chris expand on this method and so much more! 

The reporter

Are you a naturally inquisitive person? There are some people out there who get so hooked on an idea or a concept that they will continue to pull that thread until they are satisfied. If this sounds like you, the reporter method might be the best fit for you! As a “reporter” you get to play the role of answering questions and discovering the niche market possibilities while bringing your audience along for the ride. Scott has developed a hybrid approach with TAS that leans heavily on the reporter method. To hear Scott explain how this approach has been successful with TAS, make sure to listen to this helpful episode! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:20] How to create content if you are a subject matter expert. 
  • [5:00] The novices’ journey – invite them along! 
  • [10:20] The reporter’s method. 
  • [14:00] Scott and Chris recap all three methods. 
  • [17:30] Closing thoughts. 

(00:00): Hey, have you ever wondered what is the right content for your business or for your brand? Or maybe you have struggled with creating content for whatever reason, but you really want to because you know that it will drive traffic to your business. Well, if that's you, I've got three methods that myself and Chris shaper here we're going to cover here in this session. So if you're ready, I'm ready. Let's do it

(00:27): this well. Hey, Hey, what's up everyone? Welcome back to another episode of the amazing seller podcast. This is episode number 797 and today, like I just said, we're going to be talking all about those three methods that are proven and that can be very, very simple but very effective to creating content in your brand. And I'm a big fan of [inaudible]

(00:51): of creating content and I know you are as well. And that's what we're doing right now. We're creating content. It's weird, right? It is really, really weird. So we're going to talk about that here today. Give you guys three methods that you guys can use and any one that you use is going to at least get you going in the direction of creating content because something is better than nothing. So Chris, let's start with someone right now that's thinking to themselves, I really don't think that I can create content cause I'm not an expert and that that I think is the most interesting point. It's it's the reason we wanted to have this conversation to begin with. Everybody thinks, and it really is method number one, right, is the expert. You are an expert and you are giving them the content from on high, right?

(01:31): You are the best master and you're going to give them all of your best fishing tips. Exactly. But everybody gets kinda caught up in that method and they think that's the only possible way that they can create content. And so people come to you, they come to me all the time and they say, I hear you guys talking about content. I hear you talking about how powerful it is, how, how much it can change your business, how it can get you from being reliant on a channel like Amazon, to not having to be reliant on a single channel, how you can continue to grow brands, sell more products, monetize and all the other ways that you guys talked about doing. But I can't create content because I'm not the expert and you don't have to be. And I think that's why we're going to talk about the other two methods.

(02:09): But if you are an expert in your space, let's talk about that. If you are an expert right now, which there is someone that we, um, that we have used as an example. Um, at least I have in one of the podcast episodes. I know we have several times in the woodworking space, but there's woodworking for mere mortals. And this guy is a woodworking master, right? Like he is the master and he's turned that into a really sizable business and he's doing a great job with it, but he is the expert. So he, he embraced that. So if you are an expert, then yes, embrace that, but let's talk about someone that is an expert. How would they then start? Because a lot of times it's like where do I start? Where do you start? If you're an expert right now, the easiest way to get started creating content for your business.

(02:52): For me, if I'm an expert, I'm going to start by answering maybe even just the novice questions, right? And you see a of times when people are talking about creating content, when they're talking about these kinds of things, that that's where they immediately go to is go to a Facebook group, go to YouTube, use Google auto complete. Yup. Right? And what is woodworking? Blah, blah, blah, blah, blah, blah, right? If you're not an expert, it's a lot harder for you to create that piece of content. If you are an expert, that's where I would start because that's going to be the lowest hanging fruit for you and it's something you can knock out that content very easily, right? What is a jigsaw? All right, those kinds of things, right? If you've never used the jigsaw, it's kinda hard for you to create that piece of content, right?

(03:31): And if you are an expert in your market, there's probably things that you know that someone needs to understand before moving forward. So it could be you're going to do maybe some furniture building. Well you're going to have to figure out how to do a, you know, some type of dovetail joint, right? So you know that because you're the expert. So you're going to probably start there. But I like what you said there. Start with the frequently asked questions and the way that you can do that, you can have Google help you with this by just doing the auto complete or even YouTube, like how to use the, how to or can you use, you know, and then fill in the blanks, whatever your market is or how to is a great way to start with. A lot of times people get hung up cause it has to be like a detailed how to but like best router bits for right.

(04:19): And then that will lead you to there. But as an expert, you probably already know these. And the one thing I would say if your, we have people in brand creators Academy, actually one girl in particular I can think of, and she has a brick and mortar where she is creating and selling the parts to the business or to the project in a sense. But she's also teaching people how to, and so what she's done is she's taking some of the common questions that they're asking in their fielding on a regular basis and turning them into content. Um, so I think that's a great strategy. Okay. So that's, if you're an expert, that's what you need to do. Let's move on. You're not an expert, right? You're a novice, which is method number two. Right? And you and I have talked about this, what, what you and I built in what we still affectionately refer to as the new brand.

(05:03): Yes. Almost three years into it, right? Um, was really the novice journey, right? Which is not, you're not pretending to be an expert. You're presenting yourself to your audience through your content. As a novice who is learning along with them right now, it's a little bit more difficult to knock out some of that. How to type of content upfront, right? The how tos, you can still do, let me take that back. The best X, Y, Z for this is a little bit more difficult, but the way that you can get around that is by sharing a little bit more of your story. And honestly, being a novice in a space is actually a big advantage because it forces you to do more cultivation than the experts have to do. By sharing your story, you're then able to connect directly with the people who are in the same position as you, right?

(05:49): And or maybe one or two steps behind you, right? So if you just learned how to do some woodworking, you say, look, this might not be the textbook perfect method to create a dovetail joint, right? But this is what I did. I tried 50 different methods. This one worked the best for me, right? Right. If you're a novice, if you're just getting into a space, that's the type of content you want to create. It's the, here's what I did type of content. Does that make sense? It does. And I want to go a little bit further on that because I think a lot of people overlook the power in being new. But then you would say, and we've had people say this is, well, if I'm not an expert, people aren't gonna really think that I know what I'm talking about, so they're not going to read my blog.

(06:29): And that is crap because we have proof of this, uh, with Jesse from, I'm still at who has done this by showing people how to distill alcohol, right? It started with him saying like, I want to learn this craft and I want to document this and I want to teach people what I'm learning on a weekly basis and he's done the 52 X strategy that we talk about. And if you haven't seen that episode yet, I will link it up in either the show notes or on this video, depending on where you're consuming our content right now. Um, but it's a great strategy and it's one that you can start and deploy it almost immediately. And I think people love that because they're like, Hey, you're kind of like where I am, or maybe you're a little bit further than me, and that's okay. I love that model.

(07:11): And that, that to me, anytime somebody comes up to us and says, Oh, I can't create content because say, look, you don't have to be an expert. If you want to teach something, you only really have to be one step ahead of the people that you're teaching. Right? And I forget what the movie is, but he's Leonardo DiCaprio, right? He's like an airline pilot. It's based on a true story. And at some point he becomes like a college professor in the way that he teaches the class for like multiple semesters. He reads the book one chapter ahead of what he's teaching. Okay. Right. And if you're in the novice portion of this, right? If you're not an expert in a space, but you do have a passionate about it, and that I think is the biggest thing, right? When when people come to us, they say, I'm very passionate about this and I want to create a brand here, but I'm not an expert.

(07:53): You say that's good because your passion transcends you being an expert in that space, right? And so that, that passion is kind of the key. It's really hard to be a novice in a space and create the content if you don't care about it at all, you can be an expert and not really care about the space and still be able to teach that stuff and create content that's going to be useful. If you're a novice, it has to be something that's you're passionate about. That passion comes through. That passion transcends your lack of knowledge and creates the connection and the cultivation piece with your audience. Yeah, I love that. Okay, so moving on. Okay. So if you are an expert, then you need to get out there and just start and answer the questions. I would always start with questions and then I would start building into how to, and then I would start going with product-based.

(08:38): Um, we talk about these as the three buckets of content and that goes for whatever model here you're doing. So the expert model, that's number one. Okay. The second model is I'm learning this thing, learn with me. And the last one that we want to talk about, and I love this one and I've got a great story, I don't think I've shared it with you yet, is really being the reporter, being the reporter. So this way here, you're just finding out the information and delivering it to the market. So if you don't want to be on camera, you don't have to be. Okay. We can find people that are experts and we can do the interviewing, or we can do the research or have a, a researcher do it. Almost like re researching a paper and then having it done. And we're doing this in a brand inside of brand creators Academy where we're doing this without us being the expert.

(09:23): We're not the one that's passionate about this, but we're finding people that are and uh, and it's working pretty well right now. We've got a list of over now 8,500 we had 9,300 but we had some unsubscribed, which is totally typical. That's actually good cause we clean the list and I probably should mention at this point before we go any further, if you guys are struggling with understanding or identifying your market or identifying where your market is, is you know, consuming content or ASF, you need to definitely grab the playbook and that can be found at brand creators, book.com again, that's brand creators, book.com so definitely get that. It'll help you through this entire process. So let's talk again to wrap this up. The final one and that is being the reporter. So why don't you talk a little bit about that and I'm going to share an example of this, how I just seen this happen the other day on how if I was going to get into this market, I have someone and I know that they would be like chomping at the bit to do it.

(10:17): Well, it's funny that that this is a method that we're talking about because the amazing seller itself is actually an example of the report method. You didn't start out as this Amazon expert, right? You started off as somebody who had an eCommerce business and what you wanted to do was go out and figure out what was working. You wanted to have a platform to actually go out and talk to those other people and see what people were suggesting and talking about and doing. Exactly, and that's exactly what you did with this podcast, right? You went out and you said, look, I'm not an expert. I'm doing some stuff and I'm having success with it, but I want to know what you're doing, what you're doing, what you're doing. And then you turn around and you shared that with the ever-growing audience at the amazing seller.

(10:56): Exactly right. And you can do this in any niche, in any space. It doesn't matter what it is with fishing, you can go to all of the people who want a bass master tournament this year, send them an email interview and they would love to talk about it. Right. And it's funny cause we've talked about this in a, in a couple of different spaces, but I love the fishing example, right? Cause there's fishing tournaments every weekend from like local and regional fishing tournaments to big national championship type stuff. And it means that there's probably a different person winning every week. And you could go out and you could do an interview style, whether it's written video content, audio content, whatever. And those people are willing to share your content. Yeah. Right. So you might not be focused right now around some of the how to type stuff, whatever.

(11:43): You probably are going to still want to create that content, but it doesn't have to be Scott Volcker's definitive guide to bass fishing. It's, I interviewed the 50 bass master tournament winners from this year, and here's their favorite lowers, right? So it's the favorite technique or five best techniques from directly from the mouths of Bassmaster champions in 2020 yeah. Right? Yeah. I love that. And so you're still creating that how to content, but you don't have to go out and pretend that you're the expert or you don't have to do the, the novice side of that, which is, you know, here's what I tried this week. That works, right? You go out to the people who are experts and use them to create the content for and with you. Does that make sense? It does. And I'm going to elaborate on this. I love that though. So I want you to think about this for a minute.

(12:28): Think about right now, you are not sure what you're going to do as far as content. You're not 100% sure that you know all the right answers, but you are, let's just say you're in the bass fishing market. We'll just use that because it's easy. You can go find those tournaments and bring a mic like this, a zoom that we're reporting this into right now and you can go around and go, Hey, how you doing? I'm with bass masters. Uh, you know, one on one. And uh, we're basically interviewing some of the top bass fishermen and we would love to know what's your number one tip today that has helped you in this term or in the past month on the tournament's that you've entered. But why do you think that they're going to be like not wanting to talk to you? Number one, they're going to be, they're going to think that, Oh my gosh, like someone wants to hear from me, and then they're going to give you this information and then you're getting content and people are going to want to hear from you.

(13:14): So, even if you use this as another method on top of being an expert or on top of being, you know, the novice, whatever, you can then sprinkle these in and you can come from all different angles. Um, so I absolutely love that. And then sometimes we actually did this, one of our members in, um, in the Academy did this too, where we reached out to the email list and we said, Hey, does anyone want to help us with creating content for our bass fishing community? And then people responded and say, I would love to, I'll shoot videos on my boat or I will love to put up a post on the best rods for, you know, your next best fish fishing tournament or whatever. So you just need to ask, but you need to get started. That's the big thing. So here it is in a nutshell and we're going to wrap this up.

(13:56): Number one, you need to get started. You need to understand that having content out there are traffic assets that are deployed in your business that are going to lead people back to your home base. And that's what we keep saying over and over again because it is so, so important that if you do this, it's going to build on itself and compound on itself. Look at Alex from travel fashion girl. She started seven years ago. She's getting over a million unique visits to her blog every single month. That's not a year. That's a month, so you can almost write your own ticket there at that point as to what you want to monetize and in different ways that you want to monetize. But let's just, let's just recap. You want to do the recap? Yeah, I'll do the recap and I think, I think the most important thing that people need to keep in mind, Scott, is that you can use all three of these no matter what your sentences are interchanged, but you need to pick one to start and let that kind of be your guide.

(14:44): Let that be your roadmap, your blueprint for the types of content that you're going to create because it eliminates a lot of the headaches and Oh well I can't do this, but I should do this because the keyword Reese, it gets you out of that mindset and lets you kind of overlay that you can change down the line, right? If you pick the reporter method right now, you can then become an expert down the road. That's fine. Or if you are a novice right now, two years from now, if you're writing all of the content on how you've been doing a bass fishing tournaments and you start winning, then yes, you become an expert and you can start writing that expert style content and you can sprinkle in some of the reporting methods, but you need to pick one. So let's go back through those three really fast.

(15:19): Let's do that. The easiest, most obvious and the one that everybody thinks they need to be is that expert model, which is you are an expert in the space. You're an expert in a niche and it's really easy for you to create. Some of that best of or how to type of a content. Yep. You don't have to go talk to anybody else. You just create it. And you say, in my experience, my 20 years as a chemical engineer, this is the best chemical to use for this, or my 20 years as a bass fisherman has told me that I always need to use a red and white bobber, which is probably not true, right? Don't judge us by our fishing skills in our terminology. Let me just say before you move on. So if you are the expert, here's what I want you to do.

(15:52): I want you to create those three buckets. And those three buckets are questions, which are the most common questions that people are going to need to know whether they're a beginner, intermediate, or a professional. It doesn't really matter, or an expert. So those, those are the three or that's the questions inside of that bucket. Then from there, you have how to content that's in a bucket. And then the third one is your product bucket. Every, well, let me say that every market should have products. If it doesn't, you didn't do your validation process right. And you need to go back through our validation process@brandcreators.com you have the checklist, you can grab the checklist for free brand creators.com it'll go, it'll go through that whole checklist. I have a video of me walking you right through it. Go ahead. Number two is going to be the novice, or you could call it the novice to expert journey.

(16:32): Yeah, right? Yeah. So you're just getting started in a niche and you're going to kind of document your journey, yet you're still going to be doing a lot of the same types of content, but you're approaching it from a different angle. So instead of saying it's the best of this, right, because I'm an expert, you're saying, I tried these five things, this one worked the best, right? So I went out to a bass fishing tournament this weekend. I'm not an expert, but I tried all five of these. This was the best way to do skip casting. Right? Right. Um, and then number three would be the reporter method. Okay, we're going to go out to other people in the space. We're going to pick their brains to create those buckets of content. We're still going to do the how tos. We're going to do the best doves.

(17:09): We're going to do all of those same kinds of things, but we're going to use our time, resources and effort to say, maybe I'm not even passionate about this space at all, maybe not, but I know I can go to the experts who are and pick their brains and be able to backfill those, those types of content. Yep. I love it. All right guys, so there's no excuse. Now get out there, create some content that's going to bring in people from your market. So this way here they can learn of your brand. You can sell more products, you can make more sales either on your own products or affiliate products, or you can have ad networks. All the stuff that we talk about as far as monetization. Uh, and again, if you don't know what that is, you're definitely gonna want to go through the brand creators book and you can find that by heading over to brand creators, book.com that's going to wrap it up.

(17:51): I didn't even mention Chris, we're actually in a different location. We're here together at my Lake house. We're getting ready to do a, uh, a master shop as we're calling it. It's a mastermind slash workshop here at the Lake house with a couple of businesses and we're going to be spending two full days with them. We're going to be doing followup episodes to kind of report on the big takeaways from those days. But I did probably want to in the beginning I wanted to mention that and I didn't mention that we're actually here. Um, so if you're watching this, you kind of understand that. But if you were listening,

(18:18): you didn't know. Now you know, so guys, that's it. That's gonna wrap it up. As always, remember, I'm here for you. I believe in you and I am rooting for you, but you have to. You have to come on, say it with me. Say it loud. Say it proud. Chris is going to say on the count of three one, two, three take action. Have an awesome, amazing day and I'll see you right back here on the next episode. Now go get them.

(18:44): Boom. I didn't know what you're looking for that I didn't know if you're going to hit me in the face.

(18:49): Hey, before you go, I've got one quick favor for you and I would love to hear from you and I've also got something that I would love to give one of my listeners and I'm going to tell you how you can get it. So here is the deal. I want to hear from you. So what I would love for you to do is head over to iTunes and leave a review over there. Let me know how this podcast has helped you in one way, shape, or form. I read every single one of them and they really do energize me and give me the food to get back on here and want to just keep creating and keep helping. So really would love you to do that. Now anyone that leaves a review from today, moving forward, what I'm going to do for anyone that leaves a review and you take a screenshot of that and you send it to me@scottattheamazingseller.com you send me that.

(19:41): What I'm going to do is I'm going to enter, everyone wants a month into a little contest, and in that contest I'm going to pull one winner and I'm going to send them a gift, a special personalized gift just for you. So all you have to do it over to iTunes, leave me a review and then take a screenshot of that, send it to them, email it to me@scottattheamazingseller.com and that way there you can be entered to win. Oh, and one last thing, if you haven't subscribed yet to the channel, what the heck are you waiting for? Go ahead and subscribe. That way you never miss one of the upcoming episodes. All right guys, so thanks once again, we'll see you in the next show.

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TRANSCRIPT TAS 797

TAS 797: 3 METHODS To Create Content For Your Brand

Speaker 1: 00:00 Hey, have you ever wondered what is the right content for your business or for your brand? Or maybe you have struggled with creating content for whatever reason, but you really want to because you know that it will drive traffic to your business. Well, if that's you, I've got three methods that myself and Chris shaper here we're going to cover here in this session. So if you're ready, I'm ready. Let's do it

Speaker 2: 00:27 this well. Hey, Hey, what's up everyone? Welcome back to another episode of the amazing seller podcast. This is episode number 797 and today, like I just said, we're going to be talking all about those three methods that are proven and that can be very, very simple but very effective to creating content in your brand. And I'm a big fan of [inaudible]

Speaker 1: 00:51 of creating content and I know you are as well. And that's what we're doing right now. We're creating content. It's weird, right? It is really, really weird. So we're going to talk about that here today. Give you guys three methods that you guys can use and any one that you use is going to at least get you going in the direction of creating content because something is better than nothing. So Chris, let's start with someone right now that's thinking to themselves, I really don't think that I can create content cause I'm not an expert and that that I think is the most interesting point. It's it's the reason we wanted to have this conversation to begin with. Everybody thinks, and it really is method number one, right, is the expert. You are an expert and you are giving them the content from on high, right?

Speaker 1: 01:31 You are the best master and you're going to give them all of your best fishing tips. Exactly. But everybody gets kinda caught up in that method and they think that's the only possible way that they can create content. And so people come to you, they come to me all the time and they say, I hear you guys talking about content. I hear you talking about how powerful it is, how, how much it can change your business, how it can get you from being reliant on a channel like Amazon, to not having to be reliant on a single channel, how you can continue to grow brands, sell more products, monetize and all the other ways that you guys talked about doing. But I can't create content because I'm not the expert and you don't have to be. And I think that's why we're going to talk about the other two methods.

Speaker 1: 02:09 But if you are an expert in your space, let's talk about that. If you are an expert right now, which there is someone that we, um, that we have used as an example. Um, at least I have in one of the podcast episodes. I know we have several times in the woodworking space, but there's woodworking for mere mortals. And this guy is a woodworking master, right? Like he is the master and he's turned that into a really sizable business and he's doing a great job with it, but he is the expert. So he, he embraced that. So if you are an expert, then yes, embrace that, but let's talk about someone that is an expert. How would they then start? Because a lot of times it's like where do I start? Where do you start? If you're an expert right now, the easiest way to get started creating content for your business.

Speaker 1: 02:52 For me, if I'm an expert, I'm going to start by answering maybe even just the novice questions, right? And you see a of times when people are talking about creating content, when they're talking about these kinds of things, that that's where they immediately go to is go to a Facebook group, go to YouTube, use Google auto complete. Yup. Right? And what is woodworking? Blah, blah, blah, blah, blah, blah, right? If you're not an expert, it's a lot harder for you to create that piece of content. If you are an expert, that's where I would start because that's going to be the lowest hanging fruit for you and it's something you can knock out that content very easily, right? What is a jigsaw? All right, those kinds of things, right? If you've never used the jigsaw, it's kinda hard for you to create that piece of content, right?

Speaker 1: 03:31 And if you are an expert in your market, there's probably things that you know that someone needs to understand before moving forward. So it could be you're going to do maybe some furniture building. Well you're going to have to figure out how to do a, you know, some type of dovetail joint, right? So you know that because you're the expert. So you're going to probably start there. But I like what you said there. Start with the frequently asked questions and the way that you can do that, you can have Google help you with this by just doing the auto complete or even YouTube, like how to use the, how to or can you use, you know, and then fill in the blanks, whatever your market is or how to is a great way to start with. A lot of times people get hung up cause it has to be like a detailed how to but like best router bits for right.

Speaker 1: 04:19 And then that will lead you to there. But as an expert, you probably already know these. And the one thing I would say if your, we have people in brand creators Academy, actually one girl in particular I can think of, and she has a brick and mortar where she is creating and selling the parts to the business or to the project in a sense. But she's also teaching people how to, and so what she's done is she's taking some of the common questions that they're asking in their fielding on a regular basis and turning them into content. Um, so I think that's a great strategy. Okay. So that's, if you're an expert, that's what you need to do. Let's move on. You're not an expert, right? You're a novice, which is method number two. Right? And you and I have talked about this, what, what you and I built in what we still affectionately refer to as the new brand.

Speaker 1: 05:03 Yes. Almost three years into it, right? Um, was really the novice journey, right? Which is not, you're not pretending to be an expert. You're presenting yourself to your audience through your content. As a novice who is learning along with them right now, it's a little bit more difficult to knock out some of that. How to type of content upfront, right? The how tos, you can still do, let me take that back. The best X, Y, Z for this is a little bit more difficult, but the way that you can get around that is by sharing a little bit more of your story. And honestly, being a novice in a space is actually a big advantage because it forces you to do more cultivation than the experts have to do. By sharing your story, you're then able to connect directly with the people who are in the same position as you, right?

Speaker 1: 05:49 And or maybe one or two steps behind you, right? So if you just learned how to do some woodworking, you say, look, this might not be the textbook perfect method to create a dovetail joint, right? But this is what I did. I tried 50 different methods. This one worked the best for me, right? Right. If you're a novice, if you're just getting into a space, that's the type of content you want to create. It's the, here's what I did type of content. Does that make sense? It does. And I want to go a little bit further on that because I think a lot of people overlook the power in being new. But then you would say, and we've had people say this is, well, if I'm not an expert, people aren't gonna really think that I know what I'm talking about, so they're not going to read my blog.

Speaker 1: 06:29 And that is crap because we have proof of this, uh, with Jesse from, I'm still at who has done this by showing people how to distill alcohol, right? It started with him saying like, I want to learn this craft and I want to document this and I want to teach people what I'm learning on a weekly basis and he's done the 52 X strategy that we talk about. And if you haven't seen that episode yet, I will link it up in either the show notes or on this video, depending on where you're consuming our content right now. Um, but it's a great strategy and it's one that you can start and deploy it almost immediately. And I think people love that because they're like, Hey, you're kind of like where I am, or maybe you're a little bit further than me, and that's okay. I love that model.

Speaker 1: 07:11 And that, that to me, anytime somebody comes up to us and says, Oh, I can't create content because say, look, you don't have to be an expert. If you want to teach something, you only really have to be one step ahead of the people that you're teaching. Right? And I forget what the movie is, but he's Leonardo DiCaprio, right? He's like an airline pilot. It's based on a true story. And at some point he becomes like a college professor in the way that he teaches the class for like multiple semesters. He reads the book one chapter ahead of what he's teaching. Okay. Right. And if you're in the novice portion of this, right? If you're not an expert in a space, but you do have a passionate about it, and that I think is the biggest thing, right? When when people come to us, they say, I'm very passionate about this and I want to create a brand here, but I'm not an expert.

Speaker 1: 07:53 You say that's good because your passion transcends you being an expert in that space, right? And so that, that passion is kind of the key. It's really hard to be a novice in a space and create the content if you don't care about it at all, you can be an expert and not really care about the space and still be able to teach that stuff and create content that's going to be useful. If you're a novice, it has to be something that's you're passionate about. That passion comes through. That passion transcends your lack of knowledge and creates the connection and the cultivation piece with your audience. Yeah, I love that. Okay, so moving on. Okay. So if you are an expert, then you need to get out there and just start and answer the questions. I would always start with questions and then I would start building into how to, and then I would start going with product-based.

Speaker 1: 08:38 Um, we talk about these as the three buckets of content and that goes for whatever model here you're doing. So the expert model, that's number one. Okay. The second model is I'm learning this thing, learn with me. And the last one that we want to talk about, and I love this one and I've got a great story, I don't think I've shared it with you yet, is really being the reporter, being the reporter. So this way here, you're just finding out the information and delivering it to the market. So if you don't want to be on camera, you don't have to be. Okay. We can find people that are experts and we can do the interviewing, or we can do the research or have a, a researcher do it. Almost like re researching a paper and then having it done. And we're doing this in a brand inside of brand creators Academy where we're doing this without us being the expert.

Speaker 1: 09:23 We're not the one that's passionate about this, but we're finding people that are and uh, and it's working pretty well right now. We've got a list of over now 8,500 we had 9,300 but we had some unsubscribed, which is totally typical. That's actually good cause we clean the list and I probably should mention at this point before we go any further, if you guys are struggling with understanding or identifying your market or identifying where your market is, is you know, consuming content or ASF, you need to definitely grab the playbook and that can be found at brand creators, book.com again, that's brand creators, book.com so definitely get that. It'll help you through this entire process. So let's talk again to wrap this up. The final one and that is being the reporter. So why don't you talk a little bit about that and I'm going to share an example of this, how I just seen this happen the other day on how if I was going to get into this market, I have someone and I know that they would be like chomping at the bit to do it.

Speaker 1: 10:17 Well, it's funny that that this is a method that we're talking about because the amazing seller itself is actually an example of the report method. You didn't start out as this Amazon expert, right? You started off as somebody who had an eCommerce business and what you wanted to do was go out and figure out what was working. You wanted to have a platform to actually go out and talk to those other people and see what people were suggesting and talking about and doing. Exactly, and that's exactly what you did with this podcast, right? You went out and you said, look, I'm not an expert. I'm doing some stuff and I'm having success with it, but I want to know what you're doing, what you're doing, what you're doing. And then you turn around and you shared that with the ever-growing audience at the amazing seller.

Speaker 1: 10:56 Exactly right. And you can do this in any niche, in any space. It doesn't matter what it is with fishing, you can go to all of the people who want a bass master tournament this year, send them an email interview and they would love to talk about it. Right. And it's funny cause we've talked about this in a, in a couple of different spaces, but I love the fishing example, right? Cause there's fishing tournaments every weekend from like local and regional fishing tournaments to big national championship type stuff. And it means that there's probably a different person winning every week. And you could go out and you could do an interview style, whether it's written video content, audio content, whatever. And those people are willing to share your content. Yeah. Right. So you might not be focused right now around some of the how to type stuff, whatever.

Speaker 1: 11:43 You probably are going to still want to create that content, but it doesn't have to be Scott Volcker's definitive guide to bass fishing. It's, I interviewed the 50 bass master tournament winners from this year, and here's their favorite lowers, right? So it's the favorite technique or five best techniques from directly from the mouths of Bassmaster champions in 2020 yeah. Right? Yeah. I love that. And so you're still creating that how to content, but you don't have to go out and pretend that you're the expert or you don't have to do the, the novice side of that, which is, you know, here's what I tried this week. That works, right? You go out to the people who are experts and use them to create the content for and with you. Does that make sense? It does. And I'm going to elaborate on this. I love that though. So I want you to think about this for a minute.

Speaker 1: 12:28 Think about right now, you are not sure what you're going to do as far as content. You're not 100% sure that you know all the right answers, but you are, let's just say you're in the bass fishing market. We'll just use that because it's easy. You can go find those tournaments and bring a mic like this, a zoom that we're reporting this into right now and you can go around and go, Hey, how you doing? I'm with bass masters. Uh, you know, one on one. And uh, we're basically interviewing some of the top bass fishermen and we would love to know what's your number one tip today that has helped you in this term or in the past month on the tournament's that you've entered. But why do you think that they're going to be like not wanting to talk to you? Number one, they're going to be, they're going to think that, Oh my gosh, like someone wants to hear from me, and then they're going to give you this information and then you're getting content and people are going to want to hear from you.

Speaker 1: 13:14 So, even if you use this as another method on top of being an expert or on top of being, you know, the novice, whatever, you can then sprinkle these in and you can come from all different angles. Um, so I absolutely love that. And then sometimes we actually did this, one of our members in, um, in the Academy did this too, where we reached out to the email list and we said, Hey, does anyone want to help us with creating content for our bass fishing community? And then people responded and say, I would love to, I'll shoot videos on my boat or I will love to put up a post on the best rods for, you know, your next best fish fishing tournament or whatever. So you just need to ask, but you need to get started. That's the big thing. So here it is in a nutshell and we're going to wrap this up.

Speaker 1: 13:56 Number one, you need to get started. You need to understand that having content out there are traffic assets that are deployed in your business that are going to lead people back to your home base. And that's what we keep saying over and over again because it is so, so important that if you do this, it's going to build on itself and compound on itself. Look at Alex from travel fashion girl. She started seven years ago. She's getting over a million unique visits to her blog every single month. That's not a year. That's a month, so you can almost write your own ticket there at that point as to what you want to monetize and in different ways that you want to monetize. But let's just, let's just recap. You want to do the recap? Yeah, I'll do the recap and I think, I think the most important thing that people need to keep in mind, Scott, is that you can use all three of these no matter what your sentences are interchanged, but you need to pick one to start and let that kind of be your guide.

Speaker 1: 14:44 Let that be your roadmap, your blueprint for the types of content that you're going to create because it eliminates a lot of the headaches and Oh well I can't do this, but I should do this because the keyword Reese, it gets you out of that mindset and lets you kind of overlay that you can change down the line, right? If you pick the reporter method right now, you can then become an expert down the road. That's fine. Or if you are a novice right now, two years from now, if you're writing all of the content on how you've been doing a bass fishing tournaments and you start winning, then yes, you become an expert and you can start writing that expert style content and you can sprinkle in some of the reporting methods, but you need to pick one. So let's go back through those three really fast.

Speaker 1: 15:19 Let's do that. The easiest, most obvious and the one that everybody thinks they need to be is that expert model, which is you are an expert in the space. You're an expert in a niche and it's really easy for you to create. Some of that best of or how to type of a content. Yep. You don't have to go talk to anybody else. You just create it. And you say, in my experience, my 20 years as a chemical engineer, this is the best chemical to use for this, or my 20 years as a bass fisherman has told me that I always need to use a red and white bobber, which is probably not true, right? Don't judge us by our fishing skills in our terminology. Let me just say before you move on. So if you are the expert, here's what I want you to do.

Speaker 1: 15:52 I want you to create those three buckets. And those three buckets are questions, which are the most common questions that people are going to need to know whether they're a beginner, intermediate, or a professional. It doesn't really matter, or an expert. So those, those are the three or that's the questions inside of that bucket. Then from there, you have how to content that's in a bucket. And then the third one is your product bucket. Every, well, let me say that every market should have products. If it doesn't, you didn't do your validation process right. And you need to go back through our validation process@brandcreators.com you have the checklist, you can grab the checklist for free brand creators.com it'll go, it'll go through that whole checklist. I have a video of me walking you right through it. Go ahead. Number two is going to be the novice, or you could call it the novice to expert journey.

Speaker 1: 16:32 Yeah, right? Yeah. So you're just getting started in a niche and you're going to kind of document your journey, yet you're still going to be doing a lot of the same types of content, but you're approaching it from a different angle. So instead of saying it's the best of this, right, because I'm an expert, you're saying, I tried these five things, this one worked the best, right? So I went out to a bass fishing tournament this weekend. I'm not an expert, but I tried all five of these. This was the best way to do skip casting. Right? Right. Um, and then number three would be the reporter method. Okay, we're going to go out to other people in the space. We're going to pick their brains to create those buckets of content. We're still going to do the how tos. We're going to do the best doves.

Speaker 1: 17:09 We're going to do all of those same kinds of things, but we're going to use our time, resources and effort to say, maybe I'm not even passionate about this space at all, maybe not, but I know I can go to the experts who are and pick their brains and be able to backfill those, those types of content. Yep. I love it. All right guys, so there's no excuse. Now get out there, create some content that's going to bring in people from your market. So this way here they can learn of your brand. You can sell more products, you can make more sales either on your own products or affiliate products, or you can have ad networks. All the stuff that we talk about as far as monetization. Uh, and again, if you don't know what that is, you're definitely gonna want to go through the brand creators book and you can find that by heading over to brand creators, book.com that's going to wrap it up.

Speaker 1: 17:51 I didn't even mention Chris, we're actually in a different location. We're here together at my Lake house. We're getting ready to do a, uh, a master shop as we're calling it. It's a mastermind slash workshop here at the Lake house with a couple of businesses and we're going to be spending two full days with them. We're going to be doing followup episodes to kind of report on the big takeaways from those days. But I did probably want to in the beginning I wanted to mention that and I didn't mention that we're actually here. Um, so if you're watching this, you kind of understand that. But if you were listening,

Speaker 2: 18:18 you didn't know. Now you know, so guys, that's it. That's gonna wrap it up. As always, remember, I'm here for you. I believe in you and I am rooting for you, but you have to. You have to come on, say it with me. Say it loud. Say it proud. Chris is going to say on the count of three one, two, three take action. Have an awesome, amazing day and I'll see you right back here on the next episode. Now go get them.

Speaker 1: 18:44 Boom. I didn't know what you're looking for that I didn't know if you're going to hit me in the face.

Speaker 3: 18:49 Hey, before you go, I've got one quick favor for you and I would love to hear from you and I've also got something that I would love to give one of my listeners and I'm going to tell you how you can get it. So here is the deal. I want to hear from you. So what I would love for you to do is head over to iTunes and leave a review over there. Let me know how this podcast has helped you in one way, shape, or form. I read every single one of them and they really do energize me and give me the food to get back on here and want to just keep creating and keep helping. So really would love you to do that. Now anyone that leaves a review from today, moving forward, what I'm going to do for anyone that leaves a review and you take a screenshot of that and you send it to me@scottattheamazingseller.com you send me that.

Speaker 3: 19:41 What I'm going to do is I'm going to enter, everyone wants a month into a little contest, and in that contest I'm going to pull one winner and I'm going to send them a gift, a special personalized gift just for you. So all you have to do it over to iTunes, leave me a review and then take a screenshot of that, send it to them, email it to me@scottattheamazingseller.com and that way there you can be entered to win. Oh, and one last thing, if you haven't subscribed yet to the channel, what the heck are you waiting for? Go ahead and subscribe. That way you never miss one of the upcoming episodes. All right guys, so thanks once again, we'll see you in the next show.

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