TAS 799 Should I Stop Sending Traffic to Amazon for Sales? Ask Scott #249

Where is your ecommerce business headed? Are you going in the right direction and achieving all of the goals you had set? Do you need a little push in the right direction? Don’t worry! Scott is here to help answer questions from sellers like you – it’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he explains why traffic is the new currency, how to use a helpful ninja tip, as he answers a question from a TAS follower like you, and much more. You’ll want to pay close attention to this helpful episode! 

Send traffic to Amazon or no? 

As you build your brand and watch the traffic take off, you might be tempted to consider redirecting any external traffic back to your website, but is that a good idea? According to Scott, the answer is, it depends 🙂 

If you want to make your life a little easier, it is a good idea to have Amazon fulfill your orders. At the end of the day, it all depends on your goal. Do you want to pay a little extra to have Amazon take care of fulfillment or do you want to squeeze every last bit of profit so you can increase your margins? Tune into this episode of The Amazing Seller to hear Scott expand on this critical topic and so much more! 

Work smarter, not harder!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you find ways to work in a more efficient manner. Yes, you will need to hustle and work hard to make your goals a reality but you don’t need to always work harder sometimes it is best to look for the smarter way forward. 

The TAS community along with all of the resources have been created for sellers like you to go further with the tools you need to succeed. If you are ready to take your ecommerce business to the next level of growth, make sure to listen to this episode of The Amazing Seller as Scott shares more tips and insights you can use! 

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [1:50] Traffic is the new currency. 
  • [3:20] Should I stop sending traffic to Amazon for sales?
  • [5:30] Scott’s ninja tip. 
  • [9:00] Work smarter, not harder! 
  • [12:40] Closing thoughts.

Speaker 1: 00:00 One of the biggest questions I get asked when people start getting their own traffic is, Scott, when should I send that traffic to Amazon or when should I stop sending it to Amazon and sell my products directly on my own website? It's a great question and that's exactly what we're going to cover in today's show. Well, Hey, Hey, what's up everyone? Welcome back to another episode of the amazing seller podcast. This is episode number seven 99 and session number two 49 a bass. Scott, this is where I answered your questions here on the podcast and I'm going to do it again here today and if you guys have been watching this show or listening to this show or any period of time, you know that this is one of the highlights for me. So I'm looking forward to answering this question. But if you do have your own question that you want to have submitted for the show, all you need to do is either drop it in the comments.

Speaker 1: 00:54 If you're watching this on YouTube or just go to the amazing seller.com forward slash ask and you can leave a voicemail there. Either way works. Today's is going to be coming to you from our YouTube comments and I'm going to be answering that question, but before I do, I did want to bring up something very, very, very important and that is if you are generating your own traffic, you are sitting on a gold mine and I am going to be sharing with you in this episode, not just if you should direct it to Amazon or when you should. I also have one little Ninja tip here that you must make sure that you're doing on your website with your product links. All right, so I'm going to be covering that, but what I really want to say here before we jump into this question is traffic to me is the new currency.

Speaker 1: 01:47 It is the new currency because when you have traffic, there is so many opportunities that come your way, and I've talked about this on the podcast on Facebook, lives on YouTube all over the place because I do truly believe in this is when you have your own traffic, you can then sell either affiliate products or you can set sell ad space, you can sell your own products, you can sell digital products. The opportunities just are endless and it really does open up your potential to increase your revenue without just having to launch a new product. Now, it also makes it easier for when you do launch a product, so I think we all agree now, right? Traffic is pretty important now, if you don't have your own traffic yet, I would get started on that immediately. If you need help on that, all you need to do is head over to brand creators of book.com again, that's brand creators, book.com it is a six part process that I cover inside of that book.

Speaker 1: 02:47 It's over a hundred pages long and it will break down every single thing going through that process to really creating your own traffic stream in additional revenue streams. So definitely go check that. All right, so let's go ahead and pull up the question here. So this question comes in from Eddie and I'm going to go ahead and pull it up here on the screen in post edit. So if you're seeing that, well it worked, but here I'm going to read it to you right now. So his name is Eddie creative. I don't know if that's his real last name, but that's a really great last name. Uh, Hey Scott, I bet a subscriber of your podcast now for a number of years and I love your content. However, I need a quick bit of advice. My Amazon FBA private label business is going strong, but I have just set up my website to take their online payments.

Speaker 1: 03:31 I was thinking instead of sending people to Amazon to instead keep people on my own site, but if I fulfill orders via the website, I'll have to take care of returns myself. And it scares me a bit. Is this just overthinking? Well, let's talk about this. All right. If you want to make this super simple, you can still fulfill the orders through Amazon. Amazon will still fulfill the orders for you. Okay? Now you've got to do a little bit of connecting the dots there. It's not that hard. There's a plenty of tools out there that will allow you to do this. I know there is one called Joe Lister and I believe that one will do it and if it doesn't do it for Amazon, it does do it for eBay. So if you are selling on eBay, you can do that too. Um, and then what happens is, is your inventory gets sent into Amazon as a warehouse and then when you get an order, it gets submitted and then it will get fulfilled and they even have the option to not even send it in an Amazon box.

Speaker 1: 04:26 All right? So there are, uh, there are really cool things that you can do that you don't have to handle all of that other stuff that comes along with really shipping your own orders and doing all of that stuff. So here's what I would suggest though. Okay. If you are going to go down this path, all right, I would not overcomplicate it and try to set up your own shopping car and do all that stuff for rate. Now let's just test it. Let's just go ahead and put our link directly over to Amazon and let them still do the work. Now why would you want to still do this? Well, first starters, if your rank wants to be or needs to be increased, this is a great way to continually add sales to the Amazon algorithm. Now if you just want to have your own orders processed through your own website, you can use plugins like woo commerce, there's Shopify, you can do it so they can create the order and then it will still be fulfilled by Amazon if you want to go down that route.

Speaker 1: 05:28 Now, depending on where you are in your journey, I would say, why not just keep directing it over to Amazon? A lot of times your conversions are going to be higher, but here's the thing, when you are sending people over to Amazon, what you want to do, and this is that Ninja tip that I was sharing with you, I wanted to share with you in the beginning that I told you is really, really important, and if you don't do this, it can make your life really, really miserable. And here's why. If all you do is put a link inside of your website, whether it's in content or whether it's in a product page, doesn't really matter if you just directly link to your listing or even your Amazon store and let's just say, God forbid Amazon gets cranky and they go ahead and they make it so you can't sell through Amazon anymore, or maybe you get suspended or maybe you have a violation of a patent or whatever, whatever it is, right?

Speaker 1: 06:25 Let's just say that happens. Now those links that are pointing directly to your product are going to be somewhat dead. People aren't going to be able to order. They're going to go to a dead page. But what you could do, and this is the smarter thing to do because then we can direct the traffic with one really one little click or one little setting, and that is something called a pretty link. Okay? A pretty link is a link just like this. Okay? If you go to the amazing seller.com forward slash ask, you can ask a question. Well, that URL is a link that will direct to my one page on my website that allows you to leave a voice recording, but I can go in to my, to my website, in the backend of my website, and I can then redirect that link to a different page.

Speaker 1: 07:15 All I need to do is log into my account in my own website. One I owned by the way, right? I go into the pretty link that I want to change and I just say destination and I can just change that link like that. So let's say for example, I have my product that's listed on my website, not just in the store, but maybe it's true content. Maybe I have 50 pieces of content or a hundred pieces of content on my website that mentions my product that also links people over to Amazon. If I use a pretty link that is going to be one link that I used that I can then change on the back end and all 50 links, all hundred links, whatever it is, they would all get updated immediately. All right, write that one down. Now, if it's not, if it's not a, a pretty link is a w well that's what we call it, a pretty link because it's a, uh, it's a plugin for WordPress and you can use that.

Speaker 1: 08:08 Uh, it's a free version they have and they have a paid version as well. I use the free version. Uh, but there's other ones out there I would not use like a Bitly link or something like that. You want it to be your root domain names, so the amazing seller.com forward slash ask. All right, you want to use something like that and then you can make unlimited pretty links. Okay? So like I said, if you're selling a garlic press, it might be like the amazing seller.com forward slash garlic press, right? And that garlic press goes to your Amazon listing. And if it does, well that's great. You can make a sale. But let's say for example, Amazon or you have a problem with Amazon or whatever, uh, you can go ahead and change that immediately. So this way here, that traffic can get directed to another shopping cart or a another, a place where you're going to be able to accept orders.

Speaker 1: 08:55 So really, really important that you understand that. So let's talk again about like, why wouldn't you want to save the profits that you're paying Amazon, right? Cause they charge quite a bit. Well, here's the thing. You got to weigh it out. You've got to say, okay, how much am I paying for the service that's going to be filling these orders? If it's you, that's time, right? How are you going to be able to ship 30 units a day of one product? Maybe or 50 that's a full time job. So is it worth it for you to direct traffic directly to your website and you process the orders? Okay? So these are just things to think about. The disadvantage, okay, that you're going to have is let's say that you pick up an extra 20 sales per day on your website that aren't going to Amazon.

Speaker 1: 09:33 And let's say your rank starts to drop on Amazon because you took 20 sales away from what you're normally getting, but you might be still getting 20, but 40 sales a day was keeping your rank where it needed to be. So you get those organic sales. All right? So those are what you want to think about those things right there alone, okay? And we all know, everyone trusts buying something for the most part, uh, on Amazon. So when you direct someone to your own website, you need to build up that rapport. Whether that's through email list, whether that's through content, whatever it is, and you may have done that. So I'm not saying you shouldn't do it, I'm just saying be cautious and also look at the pros and cons and the reasoning on why you're doing it. If it's strictly because you're like, I just want to make more money on my product.

Speaker 1: 10:20 Well I don't know if that's a good enough reason because you might be losing money if you are selling on Amazon because you're going to be taking some of those sales away, which is also going to be, uh, taking the rank and making it less potentially. And then you'll lose extra organic sales there as well. So just keep that stuff in mind. So those are some things that I think about when any anyone says to me, Scott, I want to start selling directly on my own website and I want to do it because I want to save money or because I don't want to give Amazon any more of my business. Just think about what's going to happen if you do that. Number one, is it going to create more work for you? But also number two, is it going to reduce the rank so you lose sales on Amazon?

Speaker 1: 11:01 All right, so think about those things. Definitely make sure that you create a pretty link for every single piece of content that you put on your website and you just want to make sure that you have that control because like I said, if something happens and you have that Amazon link or even an eBay link, whatever, and that's the link. If you are directly linking with that, with that link inside, you'd have to go back to all of your content, find all that content and manually go in there and change all those links with a pretty link. Use that same link. All you need to do is go on the back end, open it up to edit it, type in or copy in the new link, hit save, it's done. It's automatically being redirected there and just think about this. Let's say that you're getting some good traffic through your website and you have all of this traffic going there.

Speaker 1: 11:51 Well, that would be potentially devastating to the business because then you'd have to either hire someone or go through it yourself and find all of those links and you'd be losing sales along the way and you don't want to do that. All right? You don't want to do that. So listen, if you have a question that you want me to answer on one of these upcoming Ascot sessions, do me a favor. Drop it in the comments. If you're watching this on YouTube, if you're listening on the podcast, all you need to do is go to the amazing seller.com forward slash ask and you can do it right there. All right, and then just leave. Leave your name maybe a little bit about yourself. I love to hear about you and your story. And then from there, ask that question and hopefully I can answer it here on an upcoming Ascot session.

Speaker 1: 12:31 Now if you're watching this and you need help with figuring out how to get traffic or how to build out your brand, so this way here you can take it to the next level. Then I encourage you to go check out brand creators, book.com again, that's brand creators, book.com you get all the information over there and yes, you will buy me a cup of coffee. That's all it is, a cup of coffee and you can have access to that and it's six parts to really building a successful, profitable brand online. All right guys, so that's it. That's going to wrap up this episode. As always, remember I'm here for you, I believe in you and I am rooting for you, but you have to, you have to come on, say it with me. Say it loud, say it proud. Take action. Have an awesome, amazing day and I'll see you for right back here on the next episode.

Speaker 1: 13:17 Now go get them. Hey, before you go, I've got one quick favor for you and I would love to hear from you and I've also got something that I would love to give one of my listeners and I'm going to tell you how you can get it. So here is the deal. I want to hear from you. So what I would love for you to do is head over to iTunes and leave a review over there. Let me know how this podcast has helped you in one way, shape, or form. I read every single one of them and they really do energize me and give me the fuel to get back on here and want to just keep creating and keep helping. So I really would love you to do that. Now anyone that leaves a review from today, moving forward, what I'm going to do for anyone that leaves a review and you take a screenshot of that and you send it to me@scottattheamazingseller.com you send me that.

Speaker 1: 14:12 What I'm going to do is I'm going to enter everyone once a month into a little contest, and in that contest I'm going to pull one winner and I'm going to send them a gift, a special personalized gift just for you. So all you have to do, head over to iTunes, leave me a review, and then take a screenshot of that. Send it to me, email it to me@scottattheamazingseller.com and that way there you can be entered to win. Oh, and one last thing, if you haven't subscribed yet to the channel, what the heck you waiting for? Go ahead and subscribe. That way you never miss one of the upcoming episodes. All right guys, so thanks once again, I'll see you in the next show.

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