What exactly does it take to build a thriving ecommerce business that is centered on a hobby like knitting? Is it even possible to build a brand based on a hobby these days? Scott is here to help sellers like you find the best path forward! On this episode of The Amazing Seller, you’ll hear from Scott as he does a deep dive into an ecommerce brand. Following along with Scott, you can learn helpful tips and insights that will help you succeed as a business leader. Have pen and paper ready, you don’t want to miss a minute of this fascinating episode!
Validate, validate, validate!
Have you validated your target market? What are you waiting for? You might think that you need to have a full day or even a full week set aside to do a deep dive and market validation process but that’s not true! According to Scott, you can get a quick idea of how your target market will handle a new business like yours in a fairly quick manner. If you are ready to take market validation seriously, then this is the episode for you! Don’t miss a minute of this informative episode of The Amazing Seller!
Let the data be your guide.
Too often business leaders who are eager to make a buck find themselves following the advice of some guy taking a video tour of his mansion with all his nice cars parked out front. Don’t let that happen to you! Scott isn’t interested in becoming your “Guru” – he just wants to help regular people follow their dreams and start their own business. Scott will shoot you straight every time – he’s interested in following data and facts, not vague goals that you can’t measure. Learn more about Scott’s seasoned perspective and prove approach by listening to this episode of The Amazing Seller!
Don’t make it hard for your customers
When was the last time you visited a website and did not get a notification or offer to sign up for a newsletter? Let’s face it, email lists are a huge tool that many ecommerce leaders fail to use to their full potential. Why not do everything in your power to make it EASY for your customers and fans to follow your brand? Scott encourages sellers like you to take the time to walk through your customer engagement process so you know without a doubt what your customers will go through as they interact with your brand. To get more helpful tips like this one and so much more from Scott, make sure to listen to this episode!
RESOURCES MENTIONED IN THIS EPISODE
Speaker 1: 00:00 Some people ask Scott, can you really make money at your hobby? Well if you're building a Mitch website, there's a pretty good chance you can, but you do need to know what to look for. And that does come down to traffic. And then also are there ways to monetize that traffic. So what I decided to do in this episode is breakdown a hobby niche and show you exactly how they're getting their traffic and also how they're making money. So if that sounds interesting, stick around cause that's what we're going to cover in this episode. Well Hey, Hey, what's up everyone? Welcome back to another episode of the amazing seller podcast. This is episode number eight 13 and like I said, we're going to be drilling into a specific niche, a hobby niche. Now I went into detail in the last episode where I broke down a non hobby niche because a lot of people want to know like Scott, can you really make money in a hobby niche or does it only have to be a hobby niche?
Speaker 1: 01:01 And the answer is you can do it in both. So I gave you an example in the last video and the last episode and if you'd missed that, you're gonna want to go back to eight 12 I'll drop the links in the description and this way here to make it a lot easier for you. Or if you're listening to this on the podcast, I'll drop it in the show notes and they can be firstname.lastname@example.org forward slash eight 13 now I am going to be going through and sharing my screen, so if you're listening to this, I'm going to give you as best I can. I'm going to describe exactly what I'm seeing and also what I'm doing. All right. But if you want to watch me actually do it and you're not seeing this on YouTube right now, then you're going to want to go to the show notes because I will take that video and embed it in there.
Speaker 1: 01:43 Now also before I jump into this, which I'm really kind of itching to get into cause I can't wait to share this with you, but I did want to remind you, depending on when you're listening to this right now, this is airing on April 8th I had to look at my notes there and we are open right now for brand creators Academy, which we only open about three to four times per year. If you're listening to this after the fact, I would still encourage you to go to brand creators.com and you will get our free training. There are checklists and all of the things that we give you to help really identify your market, but then also see the potential and then execute on that. So if you are listening to this before April 10th well then go ahead and head over to brand creators.com and we'd love to, we'd love to have you if you're listening to this after the fact, go there and get the free resources.
Speaker 1: 02:31 All right, so with that all being said, let's get to it. Let's go ahead and dig in to this website. So, as you can see on the screen here, this is my little checklist and you can see the market, the niche that I'm looking into. And that is knitting and crochet. Yes. That market, the one that you would think is only for your grandmother, right? No, it is huge. And I found this by listening to my wife's cousin who is also someone who knits and she's not an old lady. And uh, the other person is my daughter who's a actually 24 years old. So no, it is not just for old people. So get that out of your head. All right. But what I wanted to do is I wanted to show you again if you missed the last video in the last episode where I walk you through those, those different points that I really validate a market, but then also explore it.
Speaker 1: 03:22 Uh, these are them right here and I'm just going to touch on them real quickly and then we'll go ahead through the example. So number one is their traffic. The first thing that I want to know is are there people out there searching for what I potentially could have to offer? And not just products but information. So number one is their traffic. Number two, what are the competitors doing? Can I validate through an existing website? Can I validate through an existing website? I'm going to show you exactly how we're going to do this right now. All right, and then number three, what traffic channels are they using or can I use? Okay, so we'll explore those. And then number four, we're going to look at the history and the origin. Why I look at the histories, I want to see how long this site has been doing it.
Speaker 1: 04:09 It doesn't discourage me if they've been doing it a long time. It just shows me that the market has been around for a little while, right? And so that's number four. And number five is list building. Are they building a list? Can I build a list? Those are the questions I'm going to want to answer. And then number six, this is the last one. And I know a lot of people start with this one first products, are they being sold? Not just ours, but other peoples. And are there other ways to make money? That's going to be number six. So with that all being said, let's get to it. So the first place that I'm going to head to good old Google, all right, now Google is going to help me determine keywords and what people are searching for is really what it's allowing me to do.
Speaker 1: 04:49 So I go to Google and uh, all I do is I'm typing in the very, very main keyword that I think will start to give me some results, right? Or some, some search results. So I type in knitting and then I just let it auto fill. So again, if you're listening to the podcast, I'm going to describe this. If you're watching, you can see it knitting versus crochet, knitting, knitting patterns, knitting for beginners, knitting needles, knitting machine, knitting, stitches, knitting kit, knitting loom knitting projects. Okay, those are the top searches. It's coming up when I key in knitting. All right, so what I'm going to do is I'm going to click on knitting versus crochet. All right, and I'm going to let that give me the search results. Now this here is what they call a snippet. That's something new that they've been doing. Now Google that is and you can see it's J J crochet.com now that's the top search.
Speaker 1: 05:43 Now I can explore that if I want to, but I like to do is go down here, I like to look at the videos and I'm seeing nit verse crochet videos. So we'll explore that a little bit later. And then I'm scrolling down. I have dabbles in dabbles.com okay, that's another one. And then I go down a little bit further and I've got blog dot [inaudible] dot com okay. And then I go a little bit further and I got fav crafts.com it's another one. But what I like to do is just pick one that's not necessarily number one. Okay. Cause then I like to see if I'm down on the list, am I still going to get some traffic? So again, it's a way for me to get started. This really just kind of takes me down the path. So what I'm going to do is I'm going to click in here to this one blog dot [inaudible] dot com so I click on that one.
Speaker 1: 06:28 It's going to bring me up to the page, cute little graphic, uh, and it's just as knit crochet create. Okay. And then you can see, or you might not be able to see, cause I'm doing this on video, but if you want me to explain it while I will, uh, on the right hand side, it's a, a picture of a lady and then she says, hi, I'm Nancy and welcome to Nobel myths. I love sharing knitting tips, projects and tutorials with you for quick and easy knitting results, right? And so it's just a basic page, which is easier to learn knitting or crocheting. So someone that has that question can come here. Now, the one thing that I'm already noticing, I'm already noticing is there is a, uh, an affiliate disclosure here, which they have to have if you're doing any type of affiliate offers, affiliate offers.
Speaker 1: 07:09 Basically you promoting someone else's product or recommending a product and you could get a commission. The other thing I'm noticing is this ad popped up on the bottom. That means that they're monetizing through traffic or through ad networks, through their traffic. All right, so basically I'm just scrolling down a little bit. Is knitting or crocheting hard? What is the difference in knitting? Crocheting? So this is the article. I have another ad there. I've got some pictures. It looks like there's some pins that I can pin over to Pinterest. So again, I'm just exploring this, right? But at the surface you'd be like, okay, Scott, that's good and all, but how do I get some data on this? Well, it's a great question. So what I'm going to do is I'm going to take this URL, which is blog dot [inaudible] dot com and I'm going to go over to Uber suggest.
Speaker 1: 07:55 Okay. Now in Uber suggest, before I even got started here, because I did a little bit of this beforehand, just so I could speed up the process. So I wasn't like, uh, you know, going down a rabbit hole. But I went in here and already typed in knitting for beginners and it gets 9,900 searches in Uber suggest. So I'm going to come back to that. But what I'm going to do now is I'm just going to take this and I'm going to copy it into Uber suggest and I'm going to hit return and I'm going to look at the data on this website. Would you look at that? Well if you're listening you can't see it but I'm going to tell you organic monthly searches is 202,231. Okay. They are ranking for 59,897 keywords. Okay. Now that's a lot and I will tell you this from experience, if they're showing 202,000 in organic monthly search in Uber suggest, well I can tell you it's a lot higher than that.
Speaker 1: 08:51 Uh, we are currently building three brands at the moment. Two of are under six months. And I know this because we have been increasing our search over the past six months. And what it says in here is not accurate as far as uh, how high it is. Actually, ours is higher. Um, so this here is probably at least 20 to 30% low depending on where they're getting their traffic from. But just something to keep in mind. All right, so here's the interesting thing though. I'm going to scroll down this page and I'm going to see top pages by country. So it's gonna show me all the countries, U S uh, great Britain, Canada, Australia, and I can do more. Okay. But now if I scroll down here, you're going to see the top titles that are pulling in the most traffic. So I have 10 easy knit baby blankets for beginners, 8,715 estimated visits.
Speaker 1: 09:49 The next one, the 10 easiest sweaters to knit free patterns, 7,209 visitors per month on that one article. Easy mitten in patent patterns for beginners. That's a tongue twister. 6,023 okay. And I can keep going. 15 easy knitting patterns. Dishcloths 4,008 22 a lot of traffic here. Okay, so first off, if this is all I did, I just got a ton of information in less than 10 minutes, right? I went into a market that I was curious about. I searched in Google. It led me to this website. I took this website, I brought it over into Ubersuggest. It showed me that it's getting traffic and then it starts to show me what are popular, uh, different articles that people are publishing or that people are consuming. All right? Now if I scroll a little bit further down, it says SEO keywords. What does that mean?
Speaker 1: 10:40 It means these are the top keywords that are getting traffic. Here we go, baby blanket knit pattern. 5,400 is the estimated searches per month. They're ranking number one in Google, a yarn weights chart, 4,400. That is the search volume. They are ranked number one, free baby blanket, uh, knit pattern 2,900, uh, ranking number one. And they have a bunch, right? They're ranking for 50 plus thousand. I think that's what it was. 58,000, 897. You might as well say, uh, 60,000. Okay, so, okay, that is great. We just identified so much here, right? So now what I want to do, let's go back to my little, my little, a notepad here where you can see that's the traffic, right? So number one is their traffic. We've already identified, yes there is. Okay. Number two, what are the competitors doing? What? Who is the competitors? Validate through a website.
Speaker 1: 11:39 We just did that, right? So that's totally there. I'm going to explore that a little bit deeper and further to show you how we can broaden that out a little bit. Okay. So number three is what? Traffic channels. So let's look into that. Okay, so now I'm going to go back to their website. Okay. Uh, right here. Okay, so now what I'm going to do is look up here at the top. And if you can't see this, you're going to hear me say it at the top of the page. Top right corner. I'm on desktop. This is an unbelievable, and I can see they have a Facebook logo. So that means they have a Facebook page or a group. They have a Pinterest pin, a little icon, they have an Instagram, and they have a YouTube, the ones that I'm going to look at because I like evergreen content.
Speaker 1: 12:19 You guys hear me talk a lot about that. What does that mean? Content that I create that will be searchable a year from now, six years from now, 10 years from now, right? Pinterest is a search engine. Uh, so is YouTube. Instagram really isn't. Facebook really isn't right? So I'm going to go and explore the YouTube channel. Okay? So I'm going to click on that. And this is where it brings me to her son or her a page. So now in the page you can see her or her account, her, um, her YouTube account, it's, Oh, it's the same thing. Nobel knits become a better knitter with every stitch. Okay? And now she's got 11,100 subscribers. So if all you seen was this, you'd be like, ah, it's not that big of a channel. She's probably not doing that great. No, she's doing okay. She's doing just fine.
Speaker 1: 13:06 Look at the traffic she's got over on Google, but this is a channel. So now what I'm going to do is I'm going to click on videos in the tab in the top tab, and then from there I'm going to see, okay, she posted a video four weeks ago, 590 views. Okay. It's not great, but it's okay. It's 590 views. The title on that was three knitting book reviews, so she's reviewing books, probably an affiliate for that as well. The next one is um, continental purling. I dunno what that is. How to Perl faster? That one was three months ago. That one got 9,200 views. Okay. The one before that, quick knit Teddy bear kits unboxing only 769 three months ago. So what I can do now, okay, is I can go into this little filter that's built into everyone's account and I can search by most popular day added, oldest or date added newest.
Speaker 1: 14:02 I'm going to click on most popular. And then what this is going to tell me is what's, you know, what's resonating with people? What are people searching for? So you can see here, these have 98,000 this was 10 years ago by the way. So this also tells me she's been doing it awhile. Okay, so 98,000 views 10 years ago. But this is also why I stress on evergreen content that was done 10 years ago. Still getting traffic from cast on how to cast on knitting step-by-step. The other one is only a year ago. And this one here is one of her top videos just behind that one. How to knit a triangle shawl for beginners. Four easy steps one year ago, 98,000 there's another one seven years ago. Easy one, skyline shawl, free knitting pattern. I don't even know if that's how you say it, 90,000 a continental admitting how to knit faster and improve, uh, 53,000 a year ago.
Speaker 1: 14:57 Another one, left-handed knitting tutorial for beginners, 50 3001 year ago and on and on and on. So what I'm doing here is I'm trying to see what resonates with this market, with this niche. The other cool thing is she doesn't have a lot of subscribers. 11 thousands it's good, but it's not a ton. So what does this tell me? This tells me that you don't need a big subscriber base to get views on your videos. Okay? She's gotten 90,000 on a video that's only a year old with only 11,000 subscribers. That means it got picked up by the search engine by YouTube, okay. Now the other thing that you can do here, and this is the other thing that I do, is then I might type in the search bar and just go knitting, right? And as I start to type it says knitting for beginners, uh, knitting, knitting patterns, knitting, a blanket, knitting, a scarf, knitting, casting on knitting, machine knitting, podcast, knitting, a hat, knitting socks, knitting in the round, and then he'd casting off knitting for beginners, step-by-step knitting stitches.
Speaker 1: 15:57 Okay? That's just from typing in knitting. Actually, I didn't even complete it. I didn't knit. Mitten. Knitting does the same thing, right? So now what I would do is I would explore this a little bit further. I'd click on knitting for beginners, and then now I'm going to be searching in YouTube, knitting for, for beginners. So here's one RJ knits, okay? They have 76,000 subscribers, 1.8 million views a year ago. Here's hobby lobby. Uh, 200, 2000 subscribers, 4.4 million. But what I'm looking for is I'm looking for those outliers, okay? So I'm trying to look for someone like her that has low account of subscribers, but a high, a high, a a view count, okay? And again, I won't spend too much time on this, but here's one. They've got 41,000 subscribers, but you know, even though that's pretty good, 606,000 views three years ago, right? Here's another one, 23,000 subscribers and a 929,000 views.
Speaker 1: 16:55 Uh, this one here, uh, that was from a happy Berry knitting, 41,000 subscribers, 1 million views. So it shows me that I don't need a large subscriber base in order to get traffic on YouTube. All right? So again, just validating this stuff playing a little bit. This is what I do. I kind of start going down that path. So let's kind of go back and let's see where we're at. Okay, so what traffic channels? Well, right now we know Google. Yes, we know YouTube. Yes. Okay, I got one more for you. Let's go back to, and I knew this just going into it because this market I would assume would be on this platform and you may already know what am I about to say? And that is Pinterest. So I'm going to go ahead and click on this Pinterest icon and again it brings me over to her Pinterest account.
Speaker 1: 17:41 So she has 52,120 followers. Okay. Following this here is 470 and you can see these are all the pins, yarn crafts, cute crafts and stuff, free knitting pattern, how to knit knitting. So those are keywords. By the way, all these boards are keywords and let me just say we're getting some really good results here. In the past month and a half, we just started to apply this Pinterest to these two different brands. We're building inside a brand creators Academy and we're starting to see some really good growth. So if you're not playing in the Pinterest world, you should probably try, uh, if you are in brand creators Academy or if you are joining, we have a full training in there just created going through exactly how to do this. So again, if you're interested in joining us, head over to brand creators.com if it's open, you can enroll. If it's not, definitely grab the free resources and we will be helping you along the way.
Speaker 1: 18:36 All right, so this again, I'm not going to spend too much time here, but you can see that yes, Pinterest would definitely be another, another place that we'd want to get traffic. And again, remember this is evergreen. So again, Facebook not evergreen, meaning you're not going there to search for things. It's a place to amplify the content, okay? It doesn't mean we don't want to do it, it's just not one of our main traffic sources. All right, so let me go back to my little handy dandy little pad here. It's not really a pad. It's a, you know, a text doc. Uh, so we have a traffic channels done. Now let's go into the history here. Let's look at the history of this website, uh, in way back machine. Now, there was another one that I found and let me go back. And the way that I found this, let me show you, if I go back to Uber, suggest let me go back and type in knitting or beginners.
Speaker 1: 19:29 Now watch what happens here. Okay. If I look at just knitting for beginners, what I'm also going to do if I scroll down here and I'm going to try to explain this, if you're just listening, as I scroll down, I see keywords, okay. And then on the right hand side I can see nine or the volume. So I see that has 9,900 for kit or a knitting for beginners. And then I can also look at the right hand side. There's this SD score, which is SEO difficulty. This is a score that, uh, Uber suggest gives it, I don't pay too much attention to it, but I will take a little bit into consideration. If it's super high, then I'll say, okay, it's probably competitive, but if I look at here on how to knitting for beginners, so how to knitting for beginners, it's 8,100 searches and it is rated at a 16 out of difficulty out of a hundred.
Speaker 1: 20:17 So that one there, I'm going to click on that and that's going to give me some other websites that are ranking for knitting for beginners. So what I want to do here is again, I'm trying to find other people that have already kind of done this as well, and we can kind of see how well they're doing and if we can learn from that, right? So now that it pulls up, you can see right here, right? So if I scroll down, I want to find one that's kinda down here a little bit. Let's, there is, there's Nobel nets. Look at 19. So you would look at that and you'd go out, uh, noble nets, they're not doing that well. They're ranked number 19 for a knitting for beginners or, or I'm sorry, how to knitting for beginners. That's not that great. But look what they're getting.
Speaker 1: 21:03 They're getting a ton. Right? So, but what I want to share with you is this, like, so if I look at like number four here, sheep and stitch, right? If I click on that website again, I'm going to explore this. They're getting 70,000, 861, not as much as the Nobel knit, right? But still doing pretty good. So here's what I want to do. I want to start exploring their website, right? So how to knit for beginners. They're ranking. Uh, let's see here. Oh, well I'm sorry. That's one of their top articles, uh, down here. How to knit their ranking number two. And that keyword gets 33,100 searches. They're getting 5,000, 362 visits from that one keyword, right? Um, for just the word knitting, 49,500, they're getting their rank number four. Right? So you would say noble knit is getting more traffic. Yes. But you would say that this website right here should be doing better and it's not, but it's still doing pretty well.
Speaker 1: 22:01 But here's what I want to share with you. Let's take this a sheep and stitch.com let's copy that and let's bring it over to way back machine. Now in the way back machine, what I like to see is I like to see how long someone's been doing it, right? And so this shows me that they started, actually they bought probably the domain in 2000 2013 which is what, seven years ago. And then, or maybe it sat there or maybe they bought it after the fact. Who knows? But you can see right here in 2000 it looks like 2017 2018 and then 2019 really started ramping it up. 2016 it looks like they had some spikes. But here's what I want you to understand. Some other websites that are older, you would say, well they have more of an advantage. Well maybe, but maybe not. So this here just allows us to see, Hey, this website has been around for six years, whatever, right?
Speaker 1: 22:54 This website's been around for two years. Right? There's been websites that we've seen that we've been able to outrank that are older than ours, but just because we've been more specific with the content. So again, just wanting to share this with you. Uh, actually let's put in, um, Nobel knits, noble knits. Uh, yeah, they've been around since 2000. Right? And we don't know, like, let's, here's what we can do. If we click on this, we might be able to see a screenshot of this. Again, if you're listening, you're not gonna be able to see this, but what I'm doing is I'm just clicking on a snapshot and it will go back in time and it will possibly sometimes show me what the website looked like way back when. That's why it's called way back machine. So yeah, you can see right here, uh, it's, you know, a noble knits.com.
Speaker 1: 23:42 It looks way different. Um, but yeah, so this website's been around for awhile. So if you look at that, the other site that's newer is actually doing probably better if you look at terms of how much traffic it's getting and it's not as old. So don't let some sites that you see that are more mature, um, discourage you I guess is what I'm trying to say. All right, so let's get back to it. So just use Wayback machine as a way to look back at the history of a site and see how long they'd been doing it. Okay. So that's that. So let's go back to our little sheet here. Okay. List building. Let's go and check that out. And I know on this one right here, I noticed this right, become a better knitter with every stitch. Click here to subscribe. If I click on that, it brings me to a convert kit page.
Speaker 1: 24:28 So they're not even taking this and having it hosted on their own website. I would host this on my, on my website if they, uh, if they're really trying to build their email list in the beginning, if you want to do this just to kind of shortcut it, which we have done, but you definitely want to have it integrated in your own website so they're not going away from your website. All right. But it's still not bad. But right here I can join the newsletter. I don't like newsletter. Uh, I guess languaging because a lot of times it's not as specific here. A better offer would be like a grab a three, a yarn, uh, what is it, templates or whatever, um, that you can start using or blankets or shawls or whatever, right? Whatever is most popular. Use that as your lead magnet. So that would be some advice I would give to a noble knits.
Speaker 1: 25:17 So if I go back here, they have it up top. It's kind of hard to read. But now if I go into their menu and I just go, I click into how to knit and then I can go learn to knit, let's go learn to knit. And then from here, I'm going to explore this here and see if there's any other ways that they're getting me to enter my name and email address and I'm not seeing anything. So I think a better thing that they should do here is they should create some type of pop up and that pop up can be done through hello bar a it convert kits. Uh, I think it even has its own ability to do it. Now at least it's going to. Um, but that's what I would do. I don't see a strong lead magnet here. The other thing I want to point out, uh, is, uh, this here, it looks like it's a category of some kind.
Speaker 1: 26:06 So if I click on this, it's probably gonna bring me to a specific blog post. Yes. So now, okay, on the right hand side, we see join my newsletter. Okay. So I can click on that if I want to, to join the newsletter. But again, it's a newsletter. It's not a, yeah, join my newsletter. Popular posts that's in the right sidebar. So there definitely can be some improvements, but obviously she's doing pretty good. But I guarantee that we can probably bump up her with that amount of traffic. We can bump up her, uh, her email subscriber list, uh, pretty significantly. All right. So, uh, okay, so that's that. Yes, they are building an email list. The last thing we want to is we want to look and see how they are monetizing it. So right off the bat they are offering affiliate products. We know that because it said it in the disclaimer, right?
Speaker 1: 26:53 So if I clicked down, uh, or if I go down here, you're also going to see on the right hand side I'm seeing an Amazon ad. That means that they're running ads through a network. And this network, if I hover over here, I'm not sure if this one will tell me. Uh, let's see here. Okay. That one there is through Amazon associates. So that one there is just a widget that they used. Um, this one here, uh, that one probably is the same. This one down here, ad choices. Let's see where this one's coming from. That one there is for from a Verizon media. So whatever that one is. Um, we like using either Zohak ads, uh, media vine or ad thrive, but regardless, they are monetizing their traffic through ads and through affiliate offers. I don't see anywhere where they have their own physical product as of right now.
Speaker 1: 27:47 Um, this re here is an Amazon product, so I'm hovering over Brocco Mercado, Mercado yarn available on Amazon. So that's again an affiliate so they might not even have their own product. I'm not going to spend much time there right now because I do know if I go over to Amazon, which I'll do right here, I just typed in knitting and then I'm going to do the same thing. I'm going to let it autofill knitting needles, knitting, yarn, knitting, needle set, needle kit or needle knitting kit, knitting loom knitting, needle size eight 10 accessories kit for beginners, yarn for beginners. So there's a bunch of products we know that can be sold here. All right, so let's do a little recap here. Number one is their traffic. Yes, in a variety of different channels. By the way. Number two, are there competitors or websites that are already doing it that we can validate through?
Speaker 1: 28:38 Yes. Uh, okay. Number three, what traffic channels? We've determined Google, YouTube, and Pinterest. Okay. Number four. Uh, is there history on these competitors to show us that it's not just something that started in it's a fluke, yes. Four, or I'm sorry, five. Uh, list building. Is there opportunities to build a list? Yes. And number six, are there being products sold either by us or by other people? Yes. And the last thing would probably be, uh, is there, uh, also ad revenue being generated, uh, by placement ads? And the answer is yes. The last thing that I didn't mention, and I didn't mention it in the last one either until the end was digital products. You know, this niche, this hobby niche would be great for digital products. I mean, you could have a whole bundle of these different patterns and then you would just sell them either as a download or you could do physical, you could ship them a physical book with these different patterns.
Speaker 1: 29:32 So there's a lot of different things that can happen there. Even in just the digital world, uh, as far as digital products. So, uh, all right, that is pretty much gonna wrap up this deep dive into this hobby niche and I hope you can see it's not hard. You just need to know what to look for and do not discount a market because you don't think there's anyone searching for it. Good friend of mine, uh, who is, uh, who has built a brand in the succulents market and uh, you know, she did it and a lot of people have said you're crazy. There's no way people are searching for succulent stuff. Yeah, well she's built a very large, sizable company and it's all off of Google traffic, YouTube and Pinterest. All right, so guys, that's gonna wrap up this episode. Couple of reminders. The show notes can be email@example.com forward slash eight 13 so you can grab all the show notes, the links, everything I mentioned there.
Speaker 1: 30:26 If you're watching this on YouTube, well you can just find that in the description down below. And the other thing is, depending on when you're listening to this or watching this head over to brand creators.com over there, you'll either find a way to enroll into brand creators Academy, and then from there you can also get some free resources to help you go through this process. And you can see examples of us doing it on different markets in different niches. All right guys, so that's it. That's going to wrap it up. As always, remember, I'm here for you. I believe in you and I am rooting for you, but you have to, you have to come up. Say it with me. Say it loud. Say it proud. Take action. If an awesome, amazing day and I'll see you right back here on the next episode. Now go get them.
Sign up to receive email updates
Enter your name and email address below and I'll send you periodic updates about the podcast.