TAS 817 What Are Best Practices for Affiliate Marketing and Amazon? – Ask Scott #254

What if there was a way for you to make money without sourcing a product for your brand just yet? Does that sound too good to be true? It’s not! By using programs like Amazon’s Affiliate Marketing program, sellers like you can leverage your email list and home base to publish content about other products. On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to use Amazon’s affiliate marketing program to your advantage. This is a helpful episode – you don’t want to miss a minute! 

Don’t overcomplicate it!

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you see the value in creating content for your niche market. Have you started creating content yet? What are you waiting for? It may sound intimidating and scary, but it doesn’t have to be! Just start creating content like product reviews, or comparisons, or helpful tips for others in your niche. What do you have to lose? Sure, your first videos or blog posts won’t be completely polished and professional, but that’s OK. There is always room to grow and improve, but you’ve got to put yourself out there! Tune into this informative of The Amazing Seller to learn more about this crucial topic from Scott! 

Building an email list

If you had a sure-fire way to communicate with your customer base, roll out new promotions to spike your sales, and test new product ideas, would you jump on board? Of course, you would! So how’s your email list strategy working out? On this episode of The Amazing Seller, Scott and makes the case for leveraging a well thought out email list plan to build your business. While it’s not always perfect and there can be issues along the way, building an email list has proven time and time again to be one of the best ways to connect with your customers and drive sales. Hear more on this topic from Scott by listening to this episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [2:00] What are the best practices for affiliate marketing? 
  • [5:15] Comparing products. 
  • [9:00] How to make money using the Amazon Associate program. 
  • [11:15] Making the most of your social media channels. 
  • [12:15] Scott recaps his best practices for affiliate marketing and Amazon. 

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Speaker 1: 00:00 One of the best ways to start generating income or diversifying your income in your business is by offering other people's products. We also call this affiliate marketing, so I received a question asking me, Scott, what is the best practices for doing affiliate marketing, especially when we're using Amazon associates? Well, that's what I'm going to cover in this episode

Speaker 2: 00:27 way. Hey, what's up everyone? Welcome back to another episode of the amazing seller podcast. This is episode number eight 17 and session number two 54 Avast. Scott, this is where I answer your questions here on the podcast and I'm doing it again. I do it every single week, every single Friday, and if you want your questions answered on an upcoming Ascot session,

Speaker 1: 00:49 all you have to do is head over to the amazing seller.com forward slash ask and you can do it there. Or if you're watching this on YouTube, you can just leave your question in the comments. All right, and that's what we're going to do here today is we're going to be answering this question because it's a good one and I've been talking about this for a very long time, and affiliate marketing has been around for a while. All right? Since I started probably 15 years ago online, there's always been affiliate offers and really what it is, it's a referral is really what you're doing. You're referring people over to a product or a service, and from there you're being compensated, you're being paid a commission, and there's the right way of doing it and there's the wrong way of doing it and we want to do it the right way and we also want it to really compliment our business.

Speaker 1: 01:35 So that's what I'm going to be answering in today's Ascot session and I've got a few examples here I want to share with you. All right? Now I've broken this into five different points here that you want to consider when you are considering adding affiliate products to your business. But let me say one more time. All right? This is a great way to start adding products to your business without you actually having to source the product or manufacturing the products. So if you already have a business with any type of traffic, if you have an email list, any of that stuff, you definitely want to be considering this. So the question again is what's the best practices for affiliate marketing and Amazon? That was the direct question. All right, so number one, here's what we want to do. Number one, we want to find relevant products in our market.

Speaker 1: 02:27 So if you're right now wondering to yourself, what is my, what is my market buying? Well you need to do a little bit of research and we talk all about this in our brand growth validation checklist by the way, and if you want to grab a copy of that, you can just head over to brand creators.com and what we do there is we look at the market as a whole. All right, we look at the market and then we start to explore not just the traffic that the market is generating, but also what products are people interested in. What are products that help people achieve a desired result or help them in their journey in whatever the market is. And I'm going to give you an example using the bass fishing. Yes, I know I've used this a few times before, but the bass fishing market is a great example.

Speaker 1: 03:13 All right. So number one, find products on Amazon that you would buy yourself if you're in this market or that the market is already using. So a quick search, you know, bass fishing and then let it auto-populate. Let Amazon tell you what are some of those popular products. Now if you're doing this and you can't find any products, it might be a red flag. Your market might not lend itself to selling products, right? Physical products. Um, so we want to make sure that we do that first. So number two here is once we find these products, and this is, this is why I love going at the angle of using affiliate products to really start generating some content, but also potentially making some revenue very quickly if you have content that is targeted specifically. So number two is create content around these products. All right?

Speaker 1: 04:07 So one little side note here though, if you are referring or recommending other people's products, it's probably a good idea that you buy the product or you know, someone that has purchased it. So you have real feedback. All right? Or you want to do a good amount of research inside of like a review that has been done for those products. Who's where you can pull all of the things that need to be, uh, brought to the attention. Cause if someone is looking to buy a product and they find your content, they're really a good target for you because number one, they're in your market. They're looking for products to buy and specifically for those products, which then can turn into a sales. So again, you're again talking about best practices here, your best practice in this, in this part of it is really finding good products.

Speaker 1: 04:57 But then from there, doing good, honest reviews through content, building out content around that. And I'll give you an example. So if I was in the bass fishing world, right? And I did this, uh, I did this little search here to give you guys this example. So if I'm doing this versus this, I love those posts by the way, because when someone is searching for a fishing rod, they're probably already familiar with a few different types and they're going to be comparing the two or three or four, right? So if I did something like this, a spinning rod versus casting rod, right? That one there gets a thousand searches per month. That one, right? So if I'm looking for a spinning rod versus a casting rod, there's two different types maybe, right? And I don't know what the difference is, but if I was looking for the difference, I would find that through that piece of content, if I am found by that piece of content, bringing people over to my website, my blog and I mentioned different spinning rods, different casting rods, and the differences, there could be a chance of them clicking over to Amazon or another affiliate platform.

Speaker 1: 06:03 But we're using Amazon as like the base because it's pretty easy and you can be an affiliate for any product in the catalog. So, you know, hundreds of thousands if not millions of products. All right, so I've got another example here for you. So this one here would be ugly stick elite versus GX [inaudible]. Now I have no idea about either of those. I've heard of ugly stick and it's spelled U, G. L. Y. S. T. I. K. all right, elite verse a G [inaudible]. Now that one there gets 250 searches per month. Now how am I finding out these numbers? You're probably asking yourself, well, I'm going to answer that. Uh, basically I'm just going to Uber suggest Uber suggest is going to give you an a good idea, but it's not exact. Whenever I look at that, I don't really look at that as like that is the exact number. It just gives me an idea that there are people searching for that.

Speaker 1: 06:58 Another easy way of doing this without even looking at the search numbers is just if you type in ugly stick elite verse and then let Google suggest it'll give you the top searches for that type of search. But it's always nice to get a little bit of an idea that it has some traffic. But you might be saying, Scott, 250 searches, that's not really a lot. Well, I don't know if you had 250 people searching for a comparison, that's a really good search. So 250 people coming over to your website, your blog in the hopes of figuring out which one is best and then buying it, there's a better chance of them buying that than just random fishing stuff, right? So don't underestimate the search volume. The more of these that we have out there, the more I call them seeds, right? They're going to bring back more targeted traffic.

Speaker 1: 07:47 So don't look at that number and go, Oh, it's not really that many. It's, it's a good number. And honestly, that's a lot higher than that. Most likely because this is only giving us organic searches. It's not giving us all of the searches that are leading back to that one post. All right, so ugly stick elite verse a GX [inaudible] 250 searches. Not bad. All right. Now here's another cool one, right? And this is always a good angle to go down. Best bass fishing rod 2020 so every year you can come out with a new post or update a post that is a year related, right, or is targeted towards that year. All right? Now, one little thing that you could do is before the new year is here, you can start to write that content beforehand. So it's indexed in Google, and when people search the beginning of the year, they're going to find your content, all right?

Speaker 1: 08:36 But best bass fishing rod 2020s a great example of that because when they're looking for that, they're going to want to see, right and find the best bass fishing rod. Okay, so they're probably in the market to buy a bass fishing rod, right? I mean it would make sense. All right, so that's that. All right. The other thing I want to really highlight here before I move on is you need to understand that these are buyers that are searching for this. This is what we call buying search intent, okay? This is where people are searching because they're this close to buying. Okay. And then once they land on your posts, they can either make the decision there or that can help them get the answer that they need. So they become a buyer also, they are tracked for 24 hours within your Amazon associates account.

Speaker 1: 09:25 So this way here, if they purchase within the next 24 hours, you'll get credit for that. Plus here's another cool little thing about the Amazon associates program. You'll also get compensated for anything else that was in their shopping cart. So around Christmas time, think about this. People have their cart full of a whole bunch of stuff. They just happened to click over there. Whether they buy your fishing rod or not, they can go ahead and check out and once they check out, you now are going to get credit for that. What's in their shopping cart. Pretty cool little feature there and that actually leads me to the next point here and the next part of this, number three is once we have that piece of content written, we can now send emails to the blog post. Now, one little note here, important one too. By the way, you never want to send affiliate offers in email.

Speaker 1: 10:10 It's against terms of service and it's just not good practice. You always want to send emails to the blog content. All right? So when people go to your blog, now they're going to be able to consume that information or video or whatever you put on that blog post. So it would be something like if we're going to send an email about best bass fishing rod 2020 it would be like, you know, best bass fishing rod 2020, check this out, right? And then from there you would click into that email. In the email it would say, yeah, I just reviewed five of the best fishing rods for 2020 number three is my favorite. You should go check that one out. It's the GX four two whatever. Um, and if you have any questions, let me know. Hope you enjoy the posts. Like that's it, that's your email.

Speaker 1: 10:53 And then you send them over to that piece of content. All right? So that's number three. And that's also what we call amplifying our content through email. That's why we're a big, big fan of building an email list. All right? Number four. And this also goes along with amplifying your content. If you have social media, uh, and it doesn't have to be large social media channels. It could be, uh, it could be Facebook, it could be a page, it could be a group, it could be a YouTube channel, uh, which is social, but also evergreen. I like it as far as an evergreen type of platform, but it could be something that you would want to amplify, uh, by mentioning it and talking about it. Um, the other one would be Instagram. All right? Or Snapchat if your market is there. Pinterest is also somewhat social media, but I look at that more as an evergreen type of search related content.

Speaker 1: 11:42 So when we're talking about amplifying using social, it's mainly for platforms like Instagram and Facebook that are not search intent, but it's more about disruptive marketing. Okay. So again, that's number four. Number five, find more products, find more products. And they can be physical, they can be digital. So you might say, well Scott, I don't think there's any digital products selling. Here's what you do. You go over to ClickBank, which is a marketplace for digital products and search in there for your market, bass fishing, and then you'll start to see if there's any affiliate offers for a digital product that it's related to your market. You'll be surprised. All right, so again, let's just recap here real quick for some good practices for affiliate marketing, especially if using Amazon. So number one, find products on Amazon you would buy or use in your market. Number two, create content around these products.

Speaker 1: 12:33 Number three, send an email to the blog post after you create it. Number four, amplify the content through social. Number five, find more products. All right? It's literally that simple. Now it will require work. It will require some time for Google to index that. Or if you have Pinterest, Pinterest, to put your content out there in the, you know, in the search world of Google or Pinterest. So just understand that this, yes, it is an easy way to start selling other people's products and getting compensated. But the other thing that you want to understand is you're getting data. You're getting insight into your market. What are people resonated with, what are people buying? And then you can decide if you want to manufacture or wholesale a product and get a higher margin on that sale. But that's totally up to you. All right, so guys that is going to wrap up this episode.

Speaker 1: 13:31 This is episode eight 17. So if you want the show notes, you can head over to the amazing seller.com forward slash eight 17 and if you want to leave a question for me to answer on an upcoming Ascot session, all you have to do is head over to the amazing seller.com forward slash ask and you can do it there. Or if you're watching this on YouTube, just go ahead and drop it in the comments down below. And uh, yeah, go out there, find some products in your market and start developing content around them. I'm telling you, it's an easy way to get some really targeted traffic over to your website, your home base, as we call it, and start generating

Speaker 2: 14:06 some additional sets. All right guys, so that's it. That's going to wrap it up. As always, remember, I'm here for you. I believe in you and I am broody for you, but you have to. You have to. Come on, say it with me. Say it loud. Say it proud. Take action. Have an awesome, amazing day and I'll see you right back here on the next episode. Now go get them.

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